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LONGINES Hong Kong International Races prize money rises to £11.9 million
Prize money for the 2023 G1 LONGINES Hong Kong International Races (HKIR) will be worth an unprecedented £11.9 million (HK$118 million) as the December showpiece meeting continues to host the world’s richest Group 1 turf races over six furlongs (1200m), a mile (1600m) and a mile and a quarter (2000m).
The G1 LONGINES Hong Kong Cup (2000m) – the jurisdiction’s richest race – receives a 5.9% increase to £3.63 million (HK$36 million), the G1 LONGINES Hong Kong Sprint (1200m) is boosted by 8.3% to £2.62 million (HK$26 million), the G1 LONGINES Hong Kong Mile (1600m) grows by 6.7% to £3.22 million (HK$32 million) and the G1 LONGINES Hong Kong Vase (2400m / 1m4f) advances 9.1% to £2.42 million (HK$24 million).
| LONGINES Hong Kong International Races | Distance
(metres) |
2022/23
(HK$) |
2023/24
(HK$) |
Increase
(HK$) |
% Increase |
| Hong Kong Sprint | 1200 | $24M | $26M | $2M | 8.3% |
| Hong Kong Mile | 1600 | $30M | $32M | $2M | 6.7% |
| Hong Kong Cup | 2000 | $34M | $36M | $2M | 5.9% |
| Hong Kong Vase | 2400 | $22M | $24M | $2M | 9.1% |
Underlining their elite quality, three of last year’s G1 LONGINES HKIR features – the LONGINES Hong Kong Mile, the LONGINES Hong Kong Cup and the LONGINES Hong Kong Sprint – figured in the LONGINES World’s Top 100 G1 Races in 2022.
With the glittering LONGINES HKIR meeting highlighting Hong Kong’s stunning prize money growth, each of the city’s 12 Group 1 races will rise by a minimum of HK$1 million (£100,000) – a combined HK$20 million boost (£2 million) – as part of an overall prize money increase of 10%.
The enhancements cap Hong Kong’s record prize money and incentive structure of an estimated HK$1.73 billion (£174.5 million) across the 2023/24 season.
In addition to the lucrative purses on offer at LONGINES HKIR, Hong Kong will also stage the richest Group 1 turf race over 1400m with the Queen’s Silver Jubilee Cup (1400m) to carry HK$13 million (£1.31 million) in prize money, while the Club has also lifted Group 2 and Group 3 races to HK$5.35 million (£540,000) and HK$4.2 million (£423,000) – hikes of 7.0% and 7.7%, respectively.
Charlie Appleby has entered four in the G1 Standard Chartered Champions & Chater Cup (2400m), the final G1 of the Hong Kong season on Sunday 28 May at Sha Tin Racecourse. Global Storm, Rebel’s Romance, Siskany and Yibir could line up in the £1.2 million (HK$12 million) contest over a mile and a half (2400m).
Winfried Engelbrecht-Bresges, Chief Executive Officer of The Hong Kong Jockey Club, said: “The LONGINES Hong Kong International Races continue to be widely recognised as the ‘Turf World Championships’ and the HK$118 million total prize money on offer next season also underscores the Club’s commitment to attracting and rewarding the world’s best horses and their connections.
“With growing competition around the world, it is crucial that Hong Kong’s two international race days – LONGINES Hong Kong International Races and FWD Champions Day – continue to be destinations of choice for owners, trainers and jockeys from around the world.
“As we saw in December with the successful staging of 2022 LONGINES Hong Kong International Races and again with the latest wonderful FWD Champions Day meeting, these prestigious international meetings allow us to showcase Hong Kong’s world-class racing on the global stage.”
Including substantial increases to the PP and PPG bonus scheme, Hong Kong’s domestic racing prize money pool will rise by 8% alone next season – with an additional HK$94 million (£9.48 million) on offer – to HK$1.38 billion (£139 million).
“Before the 2022/23 season, we undertook a thorough review of our prize money and incentive structure and decided then to commit to continuous investments into the future, which has resulted once more in the significant prize money and additional incentives outlined over the past two weeks,” said Andrew Harding, Executive Director, Racing, The Hong Kong Jockey Club.
“Providing attractive incentives and increasing returns on investments for our Owners are central to these enhancements and we believe that these increases will provide additional support proportionate to their investments.”
As a result of these substantial prize money boosts for 2023/24, the Club has also approved an extension of the closing date for the 2023 Horse Ballot until 5pm Thursday, 11 May.
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Boomerang Partners
Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026
The Golden Boomerang Awards 2026 by Boomerang Partners is moving into its decisive phase. The third and final stage of the tournament – titled “Overtime” – will run from 20 July to 31 August. It marks the last opportunity for participants to reshape the leaderboard and compete for the season’s main prize – an exclusive private dinner with a football legend in September 2026.
Overtime mechanics: points allocation
To intensify competition during the final stretch, Boomerang Partners is introducing an updated scoring system. From now on, affiliate teams will earn 3 points for every FTD generated on any partner brand from the Agency’s clients’ portfolio. In the previous stage, participants received 3 points for each sports FTD and 1 point for each online casino FTD. Now, the value of all FTDs is identical.
Overtime mechanics: performance boosts
Within the Overtime stage of the Golden Boomerang Awards 2026, a set of performance boosts remains active. These mechanics give participating teams the opportunity not only to catch up but also to overtake the leaders.
- Welcome Boost – x2 points for the first 14 days after entering the stage
- Lucky Five – +5 points for achieving 10 Casino FTDs per week
- Last Minutes Winner – x3 points during the final 7 days of Overtime
Martin Černý, CEO at Boomerang Partners said: “Overtime brings the Golden Boomerang Awards 2026 to its most competitive stage. At this point in the tournament, every result can influence the leaderboard, and teams still have the opportunity to improve their positions. We expect the final weeks to bring strong competition and determine the final standings.”
A final stretch where every day counts
With fewer than 40 days left in the GBA 2026, the competition enters its most volatile phase. The leaderboard remains open, and even small performance shifts can significantly alter final standings. Participants are now entering a stage where strategy, timing, and consistent activity define the outcome – and where the final push may determine the season’s ultimate winner.
Overtime has begun. TIME TO WIN THE TITLE.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Martin Černý – Boomerang Partners’ CEO since June 2025.
The Agency’s clients’ portfolio contains brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GR8_TECH
The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth
The trophy has been lifted. Now comes the most interesting part for operators: counting the revenue, assessing what worked, learning from what didn’t, and deciding what to change before the next betting event.
On Thursday, August 20, at 4:00 p.m. CEST, GR8_TECH will host “The Locker Room: World Cup Numbers”, a closed-door benchmarking session created to help operators make sense of their tournament results and see how their performance stacked up against the room and the wider market.
Led by Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH, the session will combine anonymized benchmarks with in-depth post-World Cup platform data on margin, player behavior, retention, and peak-load performance. It isn’t a tournament recap, but a working session built around deeper analysis than GR8_TECH releases publicly.
A First Look at the World Cup Numbers
Initial aggregated data from the GR8_TECH platform shows an average tournament margin of over 12%, alongside a significant increase in staking during the knockout stages.
Average stakes during the play-offs were 53% higher than during the group stage, while the average stake on the final was 89% above the tournament average.
Player interest was highly concentrated. Matches featuring Spain, Argentina, England, or France generated 42% of the total World Cup turnover. Argentina was the tournament’s most-bet-on team, accounting for 12.5% of all bets, although Spain finished only 0.09 percentage points behind Argentina by turnover.
The final also created one of the tournament’s most demanding operational moments. Within one minute of the final whistle, GR8_TECH’s platform settled more than half a million bets, demonstrating the level of processing performance required when a global audience reaches the same outcome simultaneously.
Inside The Locker Room, participants will examine what happened across:
- Live betting and bet builders
- Margin and staking dynamics
- Peak-load and settlement moments
- Acquisition compared with player reactivation
- Retention beyond the final whistle
- Unexpected geographic performance
- Operational, product, and campaign failures
- Priorities for the next major event
“The World Cup generates a huge amount of data, but the value comes from understanding what sits behind it,” said Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH. “This session is about identifying the patterns operators might miss in their own reporting, challenging assumptions, and turning one month of World Cup activity into better decisions for future events.”
See How Your World Cup Stacked Up
Leave the session with anonymized benchmarks, exclusive GR8_TECH platform insights, and a clear view of where your World Cup performance led—or lagged—the market.
Turn the lessons into your next strategy. Join The Locker Room: World Cup Numbers on Thursday, August 20, at 4:00 p.m. CEST.
Register here to secure your place.
GR8_TECH. Platform for Champions
GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.
The post The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
ELA Games launches Age of Cleopatra slot with Hold & Win bonus
ELA Games has released a new slot, Age of Cleopatra, adding another ancient-Egypt theme title to its portfolio. The studio positions the game as a medium-volatility release and says it is available to demo now.
Age of Cleopatra runs on a 5×3 reel set-up with 25 paylines. ELA Games lists RTP at 93.75% / 95.73%, with Buy Bonus RTP at 93.8% / 95.9%. The maximum win is x5000, according to the company.
In the base game, a Collect Symbol gathers coin prizes visible on the screen, while “colored coins” charge pyramids that can unlock additional value, ELA Games said. The slot’s Hold & Win Bonus Game awards three respins by default (or four in an “Extra Respin” version), with modifiers tied to collected coins.
Features named by the studio include Multipliers, Extra Respins, and an Expand Grid mechanic that increases the layout from 3×5 to 5×5. ELA Games also states that multiple features can trigger at the same time.
“You can’t do justice to a legendary theme with just background art. Building a world around Cleopatra meant it had to feel truly authentic, a standard we apply to all our releases. At ELA Games, we consistently look beyond the visuals to craft an original universe, keeping storytelling through the mechanics at the center of our titles.” Marharyta Yerina, Managing Director at ELA Games.
The post ELA Games launches Age of Cleopatra slot with Hold & Win bonus appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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