Compliance Updates
Better Collective reflects on the initiatives from the ongoing UK Gambling Act review and expects limited to no financial impact

The UK Government published a “White Paper” as part of a Gambling Act review. Better Collective welcomes the long awaited proposed initiatives with a stronger focus on safer gambling. Given the already taken compliance measures from the sportsbooks, and Better Collective’s continued focus on safer gambling, the Group estimates the proposed measures to have zero to limited financial impact on the Group.
Regulatory Release no. 24/2023
The UK Gambling act review
The UK gambling act review was initiated in 2020 and is said to be wide-ranging and evidence-led to strike the right balance between protecting the vulnerable, whilst not spoiling the enjoyment of those who enjoy betting as entertainment.
Better Collective welcomes the review and believes it provides an opportunity to drive further changes on safer gambling. This is fully aligned with Better Collective’s mission to make sports entertainment more engaging and fun while preventing problem gambling through the education of our users.
The impact on Better Collective will be zero to limited
The potential impact from the proposed regulatory changes mentioned in the White Paper will have zero to limited financial impact on Better Collective given the following reasons:
- Since the review of the UK gambling act was initiated, UK sportsbooks have strengthened and implemented new compliance measures such as affordability checks, which impacted the Group’s sports win margin during that period. We have now seen a normalized sports win margin and do not expect for this to change given the proposed measures.
- Better Collective has always had a core focus on safer gambling as shown in the below mentioned examples of RAiG and Mindway AI.
Financial targets remain unchanged
Better Collective’s financial targets for 2023 and 2027 remain unchanged. Better Collective will continue to monitor the global regulatory developments and potential changes in market dynamics, and will provide updates to any changes to future financial expectations.
Better Collective remains committed to safer gambling
In 2019, Better Collective entered into a partnership with its peers Spotlight Sports Group and Oddschecker to co-found the UK based trade association, Responsible Affiliates in Gambling (RAiG). Through RAiG, an independent body set up to help raise standards in the sector, we promote socially responsible marketing of gambling products and a safer gambling environment for users.
Mindway AI (part of the Better Collective Group) specializes in supporting the gambling industry with various safer gambling tools and solutions. This supports our ambition to make betting safer and provides the sportsbooks with a chance to take initiative in developing sustainable gaming through Mindway AI tools and software, already in use by Tier 1 sportsbooks in the UK market.
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Compliance Updates
Continent 8 achieves ISO 50001 certification, championing responsible energy management in its data centres

Continent 8 is committed to efficient energy management, reducing energy consumption and ensuring sustainability across various facilities
Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, is pleased to announce its recent achievement of the International Organisation for Standardisation (ISO) 50001:2018 Energy Management Systems (EnMS) standard.
The ISO 50001 certification is an internationally recognised benchmark for energy management. As part of the ISO 50001 certification initiative, Continent 8 is committed to implementing both short- and long-term energy management strategies, identifying energy-saving opportunities and promoting environmental sustainability across its data centre operations. Continent 8’s commitments include:
- Enhancing energy performance by optimising design and operations and investing in energy-efficient technologies.
- Complying with all relevant energy laws, regulations and other operational requirements.
- Exploring opportunities to increase the use of renewable energy sources, such as solar and wind power, to reduce reliance on fossil fuels.
- Engaging employees in company-wide energy conservation initiatives.
- Collaborating with customers, suppliers and the community to advance energy efficiency and environmental sustainability.
Michael Tobin, CEO and Founder of Continent 8 Technologies, stated: “For over 25 years, we have been dedicated to delivering best-in-class managed data centre services to our global customers. In recent years, we have equally prioritised sustainability and decarbonisation. We recognise the impact our data centres have on energy consumption and greenhouse gas emissions, and we are committed to reducing our carbon footprint.
“Achieving ISO 50001 certification is a significant step in our commitment to sustainability, and I’d like to congratulate all involved in this accomplishment. This certification ensures that our organisation is responsible for continuously enhancing our energy management system and implementing objectives and best practices for energy efficiency.”
The post Continent 8 achieves ISO 50001 certification, championing responsible energy management in its data centres appeared first on European Gaming Industry News.
Compliance Updates
UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers

New rules increasing the safety and simplicity of consumer promotional offers are to be introduced by the UK Gambling Commission.
Gambling businesses will be banned from offering potentially harmful offers involving consumers having to carry out two or more types of gambling, such as betting and playing slots.
Operators will also be limited on the number of times bonus funds must be re-staked before the consumer can withdraw winnings from the bonus.
The changes follow a consultation and are consistent with the 2023 White Paper High stakes: gambling reform for the digital age.
Mixed product promotion ban
Mixed product promotional offers provide bonuses on the condition the consumer plays different products, such as betting and playing slots.
But evidence shows consumers are more at risk of harm when they gamble on multiple products rather than a single product. There is also the risk that mixed product promotions confuse consumers because of complex terms and conditions.
The ban is aimed at reducing harm and boosting fairness and openness.
Bonus wagering requirements limited to ten
Some promotional offers provide bonus funds to consumers on the condition the consumer re-stakes any winnings multiple times before being allowed to withdraw winnings from the bonus.
For example, a £10 bonus with a 50 times wagering requirement requires the consumer to play through £500 before the winnings can be withdrawn.
Such high wagering requirements could confuse consumers and lead them to gamble for longer, and faster, than they are used to.
Capping the wagering requirement to ten decreases the likelihood of harm, reduces complexity and improves transparency while maintaining consumer choice.
Rewording the rewards and bonus section of Licence Conditions and Codes of Practice (LCCP)
To ensure increased clarity of the Commission’s current expectations of operators it will alter the structure and wording of Social Responsibility Code 5.1.1 (Rewards and Bonuses).
All changes will come into force on 19 December 2025.
Tim Miller, Executive Director for Research and Policy, said: “These changes will better protect consumers from gambling harm and give consumers much better clarity on, and certainty of, offers before they decide to sign up.”
The post UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers appeared first on European Gaming Industry News.
4ThePlayer
4ThePlayer Games Secures Certification for the Brazilian Market!

4ThePlayer has officially received game certification for the Brazilian iGaming market, reinforcing its commitment to regulated markets worldwide. This milestone enables the company to bring its acclaimed player-first gaming experiences to a brand-new audience.
Approved by Gaming Associates and eCogra, these certifications allow licensed operators in Brazil, to offer 4ThePlayer’s high-quality, player-centric games through their existing platform integrations with Relax Gaming and Yggdrasil.
Certified game titles include 4 Fantastic Fish, 4K Ultra Gold, and 5 Wild Buffalo as well as their innovative and unique table games 100 Bit Dice and 1000x Busta, all top-performing, player-favorite releases. Moving forward, all 4ThePlayer games will be certified for Brazil from day one.
Beyond its existing portfolio, 4ThePlayer is committed to delivering region-tailored content, leveraging its local team in Brazil to develop engaging, culturally relevant gaming experiences set to launch later this year. The first one of these titles is 4 Fantastic Fish Amazon Adventure, the latest in their player favourite 4 Fantastic series, coming via Yggdrasil in April.
Henry McLean, Co-Founder, Commercial & Marketing Director at 4ThePlayer, expressed his enthusiasm: “We are thrilled to bring our unique, player-centric games to Brazil, a market full of energy and potential. These game certifications are a major milestone, reinforcing our dedication to regulated markets and delivering best-in-class entertainment. We look forward to collaborating with operators and creating unforgettable gaming experiences for Brazilian players.”
With this certification, 4ThePlayer continues its mission of providing exceptional, player-focused gaming worldwide, ensuring its engaging and innovative titles reach new markets and audiences.
The post 4ThePlayer Games Secures Certification for the Brazilian Market! appeared first on Gaming and Gambling Industry in the Americas.
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