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Racecourse Media Group’s innovative new in-play betting service welcomed by bookmakers

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Early performance indicates in-play betting service can grow turnover on racing by 5%

Racecourse Media Group’s (RMG) new in-play betting feed has been successfully launched with BetVictor and its other brands, Parimatch and TalkSPORT BET, along with William Hill, with RMG already seeing promising incremental turnover.

To provide the feed, RMG relies on the award-winning GPS tracking service, Coursetrack, which has recently launched a second-generation GPS tracker to provide enhanced accuracy and reliability. GPS co-ordinates are produced 20 times a second for every horse in every race from RMG’s 34 racecourses.

In-play prices are then generated from the GPS data by RMG’s pricing partner Pythia Sports and served to bookmakers via the Press Association. This service is complemented by RMG’s ultra-low latency streams (c.400 milliseconds) via Phenix Real Time Solutions and STATSPerform, which RMG introduced for its streaming services in June 2020.

Adam Barnes, Director of Product at Bet Victor said: “Bet Victor is delighted it can now offer in-play betting for horse racing. The key is having highly reliable and accurate tracking data to create confidence in pricing, both for us as operators but also for our customers – and the Coursetrack technology provides that. We’re very pleased with the results we’re seeing. Of course the bigger meetings have been popular but this isn’t just about increasing turnover on the marquee events, there’s a wider benefit for racing given the interest we’re seeing from customers on midweek meetings.

“We’re looking forward to continuing to work closely and innovate the product with RMG. Using our performance data and customer insights we can better understand how to enhance the in-play experience and explore what types of derivative markets we can look to develop and launch in the near future.”

Racecourse Media Group also welcomed William Hill to the in-play betting service in mid-February, and further bookmakers are in the process of integrating the service. The new in-play pricing service is being made available to all fixed-odds RMG streaming customers as part of its recent contract extensions.

Martin Stevenson, Chief Executive at RMG, said: “RMG has been asked to lead on the broadcast elements of the BHA industry strategy, and innovations such as in-play data and betting represents a real opportunity for our racecourses and the sport. It is finally bringing racing on a par with the data richness of other sports.

“We have been very pleased with the results from BetVictor and William Hill, and the technology is generating additional turnover for the sport, which is much needed after a challenging few years. Since launch, engagement and betting turnover have grown consistently and point towards in-play betting being able to grow turnover on racing by 5%.

“We are also considering how best to interpret the data on the Racing TV channel and digital platforms, incorporating the expertise of the likes of Angus McNae and Ruby Walsh, which can only grow the appeal and engagement with the sport.

“We are delighted to be working with our partners to deliver this innovative new service and we look forward to welcoming further bookmaker partners onboard.”

Freddy Galliers, Director at Pythia Sports, said: “We have been really excited about this project since day one. It’s provided a fascinating challenge with many complexities to overcome and working with Racecourse Media Group, to build this product from scratch, has been rewarding for the entire team.

“Pythia’s goal in moving into the B2B space was to work with rights holders to help innovate and evolve wagering opportunities in racing, and this project ticked all those boxes. The culmination has been to see the project go live with Bet Victor and William Hill. We are looking forward to working with more operators in 2023.”

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ELA Games

Neon Towers & Plenty of Thrill: ELA Games Unleashes New Winpot Game Joker Jam

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The studio releases its latest exciting addition to the Winpot series

ELA Games announces the release of its latest title, Joker Jam, a bold visual addition to the studio’s growing portfolio of strategic yet aesthetic games.

Set under the neon glow of a vibrant city, Joker Jam reimagines the classic Vegas aesthetic into a thrilling experience. Familiar symbols such as sevens and fruits adorn the reels while looming Winpot towers grow with each win. Joker Jam is a game for all players due to its engagingly strategic yet straightforward mechanics and high replay value.

Spoiler alert: the Joker Jam is available now in a seasonal holiday edition, featuring a limited-time winter-themed design. After the festive season, the game will revert to its original visual version.

The Newest Addition to the Winpot Series

Joker Jam is the latest addition to the Winpot series, adding a new visual angle to an already established product line. The Winpot Towers grow with each win, where the player can choose their own style of play to increase winnings. The 7 symbol charges up the Winpot Towers, with each Seven powering the tower with its own colour, with respective multipliers when you fill them to the top.

Joker Jam joins the family of Winpot games, which includes Joker Winpot, Zeus Winpot, and Rabbit Winpot Deluxe. This award-nominated trademark mechanic has demonstrated notable results for operators due to its fast-paced nature, giving players control over their gameplay by allowing them to decide when to cash out or continue.

Reimagining Classic Visuals With Thrilling Features

One of the most enticing aspects of Joker Jam is its visually rich animations and design, allowing players to immerse themselves in the game fully. To complement this, the game has various features to keep gameplay action-packed:

  • Winpot Towers: Each 7 symbol fuels its matching colour tower, and players can choose to climb the Tower for bigger rewards or cash out when they want.
  • Good Joker: This Joker boosts your run, jumping players’ progress up one level across all Towers instantly.
  • Bad Joker: One appearance from the meddling Bad Joker resets all progress in the Towers.

The game’s familiar visuals that have been revamped with the studio’s signature art style, atmosphere, and high-stakes mechanics make Joker Jam both easy to pick up and hard to put down.

Marharyta Yerina, Managing Director, commented on the game’s release, “Joker Jam is an important addition to the Winpot series as we look to develop our trademark mechanic to continue its status as a must-have feature in casino lobbies. The game’s mix of enticing visuals and fast-paced gameplay drives growth for operators, which has quickly elevated it as one of the most replayable titles in our well-balanced portfolio. We look forward to seeing how the game performs on initial release and hope everyone enjoys it!”

Jam Under the Neon Lights Today

The Jokers are always looking to play. Are you ready to entertain them?

The post Neon Towers & Plenty of Thrill: ELA Games Unleashes New Winpot Game Joker Jam appeared first on European Gaming Industry News.

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SPOTLIGHT SPORTS GROUP RELEASES WORLD CUP 2026 BETTING OUTLOOK AS INDUSTRY PREPARES FOR SURGE IN FIRST TIME BETTORS

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New research reveals high intent to bet, major entry of first time bettors and rising demand for personalised, trusted content ahead of the biggest World Cup in history.

Spotlight has released its World Cup 2026 Betting Outlook, presenting new insights into how fans will watch, bet and engage across the expanded 48 team, 39 day tournament.

Key findings show major shifts in fan betting behaviour:

  • 66% of planned bettors will be betting on the World Cup for the first time
  • In the US this rises sharply to 90%, signalling significant entry of new bettors into the market
  • 70% plan to place a bet, but only 7% feel confident doing so
  • 44% say late night and early morning kick off times, particularly for UK fans, will push them toward more pre match betting
  • 96% want personalised betting content tailored to their interests
  • Social media is the least trusted source of betting insight

The research also highlights strong enthusiasm for the expanded tournament format itself, with 93% feeling positive about the 48 team structure and 86% planning to stay engaged throughout the full 39 day schedule.

Mark Langdon, Group Sports Director at Spotlight Sports Group, said: “The data shows that the 2026 World Cup will bring a huge wave of new and inexperienced bettors into the market. Operators that deliver simple onboarding, strong pre-match insight and personalised content will be best positioned to capture and engage this audience.”

The findings will be discussed in detail during Spotlight Sports Group’s SBC webinar Engaging Audiences During the 2026 World Cup on Thursday 4 December at 2pm GMT.

 

About the research

The survey gathered responses from 600 sports fans across the UK, US and LATAM.

The post SPOTLIGHT SPORTS GROUP RELEASES WORLD CUP 2026 BETTING OUTLOOK AS INDUSTRY PREPARES FOR SURGE IN FIRST TIME BETTORS appeared first on European Gaming Industry News.

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Anton Ivannikov CPO at Playson

Playson debuts dynamic new feature in Tornado Power: Hold and Win

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Tornado Feature and dynamic Thunder Bonus Feature enrich both Main Game and Bonus play

Playson, the accomplished digital entertainment supplier, has unleashed a whirlwind of excitement with Tornado Power: Hold and Win, introducing a new Tornado Feature and enhanced payouts.

The 3×4, 10 payline slot features immersive visuals with old-school charm, as the untamed gameplay is further enhanced by a new Tornado Feature, which can be randomly triggered whenever a Thunder Bonus Symbol lands during the Main Game or Bonus Game.

Once active, multipliers of up to an impressive 20x may activate as well as Bonus Symbols to increase the likelihood of triggering the Thunder Bonus Feature or Hold and Win Bonus Game.

When both a Bonus Symbol and Thunder Bonus Symbol lands on the reels, the Thunder Bonus Feature comes into action. The feature collects the values of all Bonus Symbols in play, including four in-game Jackpot Symbols, before adding them to the winnings for the spin in the Main Game or Total Win in the Bonus Game.

Landing at least one Bonus Symbol on each reel grants access to the Hold and Win Bonus Game, where players benefit from only Bonus and Thunder Bonus symbols for the entirety of the round. In a striking twist to bonus play, up to four Thunder Bonus Collect symbols can land on the centre reel, further amplifying the win potential on offer.

Additional entry to the Bonus Game is also boosted by the Pile of Gold Feature. Any Bonus Symbols that land on the reels during the main game can randomly trigger the feature, which sees Bonus and Thunder Bonus Symbols added to the grid in quantity enough to activate the Bonus Game.

This latest release demonstrates Playson’s ability for developing unique mechanics that enhance player engagement based on data-driven insights.

Anton Ivannikov, CPO at Playson, said:Tornado Power: Hold and Win showcases our commitment to elevating the Hold and Win experience with engagement-boosting mechanics that genuinely move the needle. The new Tornado Feature introduces a fresh layer of dynamism to gameplay, giving players more ways to interact with bonus elements and enjoy heightened win potential.

“It’s a strong reflection of our data-led approach to development, and we’re confident it will resonate across a variety of markets.”

The post Playson debuts dynamic new feature in Tornado Power: Hold and Win appeared first on European Gaming Industry News.

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