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Racecourse Media Group’s innovative new in-play betting service welcomed by bookmakers
Early performance indicates in-play betting service can grow turnover on racing by 5%
Racecourse Media Group’s (RMG) new in-play betting feed has been successfully launched with BetVictor and its other brands, Parimatch and TalkSPORT BET, along with William Hill, with RMG already seeing promising incremental turnover.
To provide the feed, RMG relies on the award-winning GPS tracking service, Coursetrack, which has recently launched a second-generation GPS tracker to provide enhanced accuracy and reliability. GPS co-ordinates are produced 20 times a second for every horse in every race from RMG’s 34 racecourses.
In-play prices are then generated from the GPS data by RMG’s pricing partner Pythia Sports and served to bookmakers via the Press Association. This service is complemented by RMG’s ultra-low latency streams (c.400 milliseconds) via Phenix Real Time Solutions and STATSPerform, which RMG introduced for its streaming services in June 2020.
Adam Barnes, Director of Product at Bet Victor said: “Bet Victor is delighted it can now offer in-play betting for horse racing. The key is having highly reliable and accurate tracking data to create confidence in pricing, both for us as operators but also for our customers – and the Coursetrack technology provides that. We’re very pleased with the results we’re seeing. Of course the bigger meetings have been popular but this isn’t just about increasing turnover on the marquee events, there’s a wider benefit for racing given the interest we’re seeing from customers on midweek meetings.
“We’re looking forward to continuing to work closely and innovate the product with RMG. Using our performance data and customer insights we can better understand how to enhance the in-play experience and explore what types of derivative markets we can look to develop and launch in the near future.”
Racecourse Media Group also welcomed William Hill to the in-play betting service in mid-February, and further bookmakers are in the process of integrating the service. The new in-play pricing service is being made available to all fixed-odds RMG streaming customers as part of its recent contract extensions.
Martin Stevenson, Chief Executive at RMG, said: “RMG has been asked to lead on the broadcast elements of the BHA industry strategy, and innovations such as in-play data and betting represents a real opportunity for our racecourses and the sport. It is finally bringing racing on a par with the data richness of other sports.
“We have been very pleased with the results from BetVictor and William Hill, and the technology is generating additional turnover for the sport, which is much needed after a challenging few years. Since launch, engagement and betting turnover have grown consistently and point towards in-play betting being able to grow turnover on racing by 5%.
“We are also considering how best to interpret the data on the Racing TV channel and digital platforms, incorporating the expertise of the likes of Angus McNae and Ruby Walsh, which can only grow the appeal and engagement with the sport.
“We are delighted to be working with our partners to deliver this innovative new service and we look forward to welcoming further bookmaker partners onboard.”
Freddy Galliers, Director at Pythia Sports, said: “We have been really excited about this project since day one. It’s provided a fascinating challenge with many complexities to overcome and working with Racecourse Media Group, to build this product from scratch, has been rewarding for the entire team.
“Pythia’s goal in moving into the B2B space was to work with rights holders to help innovate and evolve wagering opportunities in racing, and this project ticked all those boxes. The culmination has been to see the project go live with Bet Victor and William Hill. We are looking forward to working with more operators in 2023.”
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Here are this weeks latest slots releases compiled by European Gaming
Spinomenal’s latest release is a beautifully crafted 5×3 slot presenting a peaceful bamboo forest with koi ponds, temple rooftops, and misty mountain peaks. A calming, Asian-infused soundtrack ensures a tranquil environment to balance the thrill of the spin. Gold coins, ornate fans, red lanterns, bonsai trees, and vibrant peonies bring the game to life.
Play’n GO invites players to return to the charming world of Big Win Cat Pawsperity, where tradition meets treasure in this whimsically opulent 3×3 slot. The beloved Big Win Cat is back – but don’t expect the same familiar feline. Set within a lavish shop filled with talismans and charm-drenched décor, Big Win Cat Pawsperity brings a heightened layer of visual storytelling and layered rewards.
Evoplay, the award-winning game development studio, has launched American Sevens, a festive twist on its popular Hot Triple Sevens Hold & Win title, just in time for Independence Day in the Unites States. Bringing red, white, and blue flair to the reels, American Sevens combines proven Hold and Win mechanics with patriotic visuals, including stars, stripes, and the iconic bald eagle.
SlotMatrix announces the official launch of Fortuna Gold, set in a mythological odyssey where ancient gods and glittering fortunes await. Set in a mythical realm where Zeus commands thunder and Fortuna blesses the reels, this six-reel, medium volatility slot sees players seek the blessings of the deities and collect wins, coins, and jackpots.
Million Games is thrilled to announce the launch of its latest video slot, Farm Frenzy, an engaging and light-hearted adventure set on the charming yet chaotic Golden Egg Farm. With captivating gameplay, stunning visuals, and a story straight from the countryside, Farm Frenzy promises players an immersive and rewarding gaming experience.
Inspired Entertainment, Inc., is thrilled to announce the launch of Cops ‘n’ Robbers Bigger Big Money™ – the latest addition in the renowned Cops ‘n’ Robbers™ franchise. Now available in the UK B3, LBO market, this new release from Inspired’s Bell Fruit Games Studio builds on the popular Big Money mechanic, now enhanced with exciting new upgrades.
Relax Gaming has launched Groovy Knights Dream Drop, its latest slot release packed with funky features and lucrative jackpot potential. Groovy Knights brings a fresh disco twist to the popular Dream Drop series, giving players the chance to spin their way to wins of up to 10,000x a Dream Drop jackpot worth up to €2 million, and if that wasn’t enough, brand-new Daily Jackpots as well.
Amusnet has released its latest video slot game, Wenshi Lion. With five reels and 40 fixed paylines, the game brings ancient Chinese tradition to life, combining it with thrilling gameplay and top-notch visuals. Watch as the majestic Wenshi Lion leaps into action in the form of Expanding Wild
Blueprint Gaming™ is celebrating the highly anticipated release of its latest slot sensation, King Kong Cash™ Even Bigger Bananas 4. This new iteration sees the return of Blueprint’s great ape in an adventure packed with cash collectables, all-new unlocks, and even bigger win potential, continuing the legacy of one of the industry’s most iconic franchises.
Gaming Corps has unveiled Freedom Eagle – a star-spangled video slot bursting with bold graphics, thrilling mechanics, and the potential to deliver legendary wins. Set against a backdrop of patriotic energy, Freedom Eagle is a 5-reel slot with a unique 3x4x4x4x3 reel layout and 576 ways to win.
Stakelogic is turning up the heat this summer with the launch of Serpent Cage, a fiery new slot where myth meets multiplier mayhem. Released this week across global markets, this high-volatility title invites players to enter a realm of ancient treasure and venomous power, where Wilds and rewarding bonus features promise pulse-racing gameplay.
Prepare to enter a dazzling dimension where things are never what they seem in Crystalium – a new cluster pays slot in the Elysium Studios – Driven by Swintt where cascading symbols and ever-shifting reels create a totally unique experience on every spin. Set in a shimmering crystal world where precious gems and cloning wilds jostle for space on the reels, Crystalium invites players to embrace the unpredictable with a revolutionary new mechanic.
Playzia is set for a summer of love with the highly anticipated release of its latest online slot, Love Island – Love in a Spin. Developed under an exclusive three-year licensing deal with Zoo 55, part of ITV Studios, creator, producer and distributor of world-leading programmes, this brand-new online slot game combines iconic reality TV with cutting-edge slot mechanics.
Red Rake Gaming, a leading developer of online casino content, announces the release of Grand Bison, a new video slot that takes players deep into the wild plains alongside the mighty bison. Built on a classic5×3 reel layout with 25 paylines, Grand Bison delivers a thrilling and fast-paced experience packed with special features designed to boost win potential.
The post Week 26/2025 slot games releases appeared first on European Gaming Industry News.
A partnership to expand game visibility and access
ELA Games, an innovative game development studio, announces its distribution partnership with established content aggregator, SlotCatalog.
SlotCatalog is a leading independent slot database and content discovery platform, established in 2016. It has quickly become an authoritative source for players, operators and development studios as a centralised database with up-to-date game information and the latest industry updates.
ELA Games’ collaboration with the platform will make the studio’s rapidly growing portfolio of games more accessible to players and industry figures across the globe. Through SlotCatalog, players can now explore, compare and demo ELA Games titles, such as Joker Winpot, Cash of Gods and more. With intuitive organisation, rankings and detailed game breakdowns, SlotCatalog offers players an engaging space to discover new content, further boosting ELA Games’ visibility and reach.
Yaroslav Soloshenko, Business Development Team Lead of ELA Games, commented on the partnership, “This collaboration with SlotCatalog propels our reach and visibility to players, allowing us to showcase our high-quality content to a more diverse global audience. We’re proud to be hosted on one of the largest and fastest-growing player-centric and trusted platforms. Our partnership will help us grow and maintain our passion for developing engaging and unique gaming experiences.”
Maga Hallaiev, SlotCatalog’s Content Writer, added, “We’re thrilled to welcome ELA Games to SlotCatalog. Through SlotCatalog, players around the globe can now discover, explore, and enjoy their titles. All great content deserves visibility, and we’re happy to help showcase ELA Games’ growing portfolio to players worldwide.”
As ELA Games continues to expand and develop new, exciting titles, this partnership with SlotCatalog ensures that stakeholders, industry leaders and players can stay informed on the studio’s releases and innovations.
The post ELA Games Partners With SlotCatalog to Expand Player Access appeared first on European Gaming Industry News.
Digitain is set to make a strong statement at iGB Live London 2025, presenting a bold new vision that reflects the company’s continued growth and innovation.
Digitain, a leading sportsbook and casino platform provider, is pleased to announce its participation in iGB Live London 2025, taking place on July 2-3. The company will exhibit at Stand M64, presenting its latest developments and highlighting its commitment to delivering scalable, compliant, and forward-looking technologies for regulated markets.
As one of the industry’s most trusted and awarded B2B suppliers, Digitain will use the event as a platform to meet with partners, share strategic developments, and introduce its latest advancements in Sportsbook, casino platform, virtual sports, and payment technologies.
This year’s participation will be marked by the launch of the company’s first-ever AI-generated campaign — a forward-looking vision that reflects Digitain’s ongoing investment in artificial intelligence and its role in shaping the future of iGaming experiences.
Ani Mkrtchyan, Chief Sales Officer, commented, “iGB Live is a key event for us to present not only our latest innovations, but also our strategic vision for the future of iGaming. As markets become more competitive and regulated, we’re focused on helping partners navigate this complexity with scalable, compliant, and forward-thinking solutions. We’re here to build meaningful, long-term partnerships through trust, agility, and innovation.”
Aregnaz Hakobyan, Digitain Group Chief Marketing Officer, added “This year’s ‘BUILT TO LEAD.’ slogan and our new AI-generated campaign reflect not only where Digitain stands today, but where we are heading. We’re focused on pushing creative and technological boundaries while staying aligned with the real needs of the industry.”
At the event, Digitain will share updates on its corporate roadmap, regulatory reach, and long-term product evolution, offering visitors a deeper look into how the company is shaping the next chapter of its legacy.
The team welcomes attendees to visit Stand M64 to explore strategic collaborations, connect with the executive team, and align on partnership opportunities across key markets.
The post Built to Lead: Digitain Brings Bold Vision to iGB Live appeared first on European Gaming Industry News.
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