Latest News
Reflex Gaming and 4ThePlayer.com Join Forces to Bring Popular Online Games to Land-Based Retail Gaming!
Reflex Gaming, an omni-channel supplier of gambling games and gambling machines based in Newark-on-Trent and 4ThePlayer, an award-winning creator of innovative gambling games, announced today a strategic partnership which will bring 4ThePlayer.com’s top-performing games to the land-based market.
In 2004, Reflex Gaming disrupted the gaming market with its trailblazing lottery machines in private member clubs. This led to the introduction of the category B3A machine. Today, Reflex Gaming remains one of the largest British-owned operators of gaming cabinets targeting pubs, clubs and arcades in the UK.
4ThePlayer’s innovative approach to online casino gaming has positioned them as a challenger brand of choice in the iGaming industry. Their games such as 4 Fantastic Fish and 9k Yeti have proven to be incredibly popular with players worldwide.
Commenting on the partnership, Mat Ingram, Chief Product Officer at Reflex Gaming said: “We’re thrilled to be partnering with 4ThePlayer to bring their popular titles to the land-based markets. The gaming world is rapidly evolving, and we’re excited to offer players the chance to enjoy these fantastic games in a different way. Through this partnership, we are able to offer additional new and exciting games to our players.”
Henry McLean, Co-founder, Commercial & Marketing Director at 4ThePlayer added: “We’re very excited to be working with Reflex Gaming on this project. We’re looking forward to bringing our successful online titles to retail so more players can enjoy the 4ThePlayer experience!”
With Reflex Gaming’s expertise in land-based gaming and 4ThePlayer’s popular titles, players can look forward to a new era of exciting and engaging gaming experiences.
Powered by WPeMatico
Latest News
FairPlay Sports Media Launches Football AI Stats Assistant ‘Teammate’

FairPlay Sports Media, the fan and AI-powered global sports media network, has launched Teammate, the industry’s first sports AI assistant on its WhoScored.com brand.
Teammate translates natural-language commands from sports fans and bettors, powered by a Google Gemini partnership, and redirects them to relevant betting opportunities, forecasting insight, and sporting data, to help enhance the user experience of football stats enthusiasts, as well as help level the playing field against the sportsbook, using text and data visualisations as communication.
Utilising the FairPlay network’s 25+ years of sports data assets, and its recent integration of a cutting-edge deep-learning neural engine, Teammate is the most advanced, AI-powered and fan-first tool which will allow the increasingly stats-hungry sports audience to go deeper into the numbers to enhance both their pre-match and live engagement and betting decisions.
Google Gemini has led the AI assistant charge of recent years, mastering creative and productivity tools, advanced reasoning and complex tasks, and engaging content delivery, all powered by its various advanced LLMs. Using this sophisticated platform, Teammate will access the same, well-known UI, while adapting its design and responses for those related to sports data.
Teammate, live now in beta mode, will revolutionise how sports fans find information, whether they’re a die-hard fan, a fantasy strategist, or lining up a bet builder, with its front-end designed to fit seamlessly as a white label into partner apps and websites, increasing brand stickiness and offering monetisation opportunities for those hosting the sports lifestyle tool.
Stuart Simms, group CEO at FairPlay Sports Media, said: “AI has integrated rapidly into our day-to-day lives, but there’s not been a truly bespoke assistant service that suits the needs of sports bettors and data-hungry fans. Teammate, which combines our prowess in delivery of sporting insight, with Google Gemini’s ability to serve users with natural, conversational conveyance of information, offers just that.
“Whether you need betting inspiration, you’re looking to find the best value that backs up a gut betting pick or want to explore betting opportunities around a player’s recent run of form, Teammate will point you in the direction to find the best bets and the most relevant markets, alongside forecasted tips and associated statistics and data.”
The post FairPlay Sports Media Launches Football AI Stats Assistant ‘Teammate’ appeared first on European Gaming Industry News.
Latest News
Nolimit City extends xMechanic licensing deal with Sneaky Slots

World leading slots innovator, Nolimit City, has partnered up with the newly announced slots studio, Sneaky Slots.
Nolimit City have licensed out their trademarked xMechanics to Sneaky Slots, for use in their future game portfolio.
The two have agreed to feature Nolimit City’s proprietary xMechanics across several of Sneaky Slots new and yet to be announced slots roadmap.
Nolimit has always prided itself in creating a brand with a rich foundation and a loyal following thanks to its relentless innovation. Boasting over 19 in house xMechanics, Nolimit’s trademark mechanics will be featured on the new studio and promise to feature some of Nolimit’s most beloved mechanics, such as xNudge®, xWays®, xBomb® and several others. Players can experience several of these mechanics on classic titles, such as Brute Force, San Quentin xWays® and Fire In The Hole.
There’s not much to be said about Sneaky Slots as of yet, the mysterious studio seems to have a lot in store.
The post Nolimit City extends xMechanic licensing deal with Sneaky Slots appeared first on European Gaming Industry News.
Latest News
Legacy of Lost Gold: Explore the Depths of the Jungle With ELA Games’ Latest Release

Swing from the vines, exploring the jungle and its dense foliage for unimaginable riches! Various jungle animals join you in your quest to find gold, where each spin gives you plenty of opportunities.
ELA Games presents its newest release: Legacy of Lost Gold. Are you ready for the adventure?
The Heroes of the Jungle
Legacy of Lost Gold’s crown jewel is its Hold & Win Bonus Game. Here, various jungle companions and heroes show up in the special top row, each bringing their unique power-up to help players on their quest:
- Collect all visible coins for an instant payout
- Boost every coin by +1
- Upgrade the reel below by +1 to +5
- Multiply the reel below by x2
Additionally, respins will continue as long as new symbols land on the main bonus grid, giving players even more chances to stack their treasures high. Each time a hero arrives, the game’s intensity rises as the chance of juicy rewards increases!
ELA Games’ Latest Expedition
Legacy of Lost Gold is an example of the studio’s approach to game development: high-energy gameplay, visually-rich aesthetics, and engaging mechanics so players can have constant fun from the first spin to the last.
Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, commented on the new release, “The team loves looking for new ways to keep players engaged and invested… not just in winning, but in the journey itself. Legacy of Lost Gold adds to the immersion with characters that help along the way, creating an experience that players resonate with. In this game, you’re not just chasing the next win; you feel like the main character, where each spin could be impactful.”
Play Now!
The gold is out there… just waiting for someone to swoop in and take it. It’s not going to find itself! Play Legacy of Lost Gold today and see if you can discover the hidden riches.
The post Legacy of Lost Gold: Explore the Depths of the Jungle With ELA Games’ Latest Release appeared first on European Gaming Industry News.
-
Africa7 days ago
Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma
-
Australia6 days ago
Tracy Parker Joins Judging Panel for Inaugural RTG Global Awards
-
Australia6 days ago
JCM Global Celebrates 70 Years of Industry-leading Innovation at AGE
-
Asia6 days ago
Philippine Senate to Launch Inquiry into Online Gaming industry
-
Australia5 days ago
VGCCC Imposes $80,000 Fine on Online Bookmaker QuestBet
-
Asia5 days ago
Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology
-
illegal gambling5 days ago
Coljuegos Transfers More Than $127M to the Subsidized Health System in Colombia During H1 2025
-
Latest News3 days ago
Be Heard Above the Noise: Booming Games’ Dorota Gruszka on Standing Out in the Crowded Slot Studio Market