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Casino Guru teams up with City, University of London to research and recommend best practice for self-exclusion standards
Casino Guru, a global gambling authority with the most extensive database of online casinos, has recently engaged City, University of London, one of Britain’s top universities providing outstanding education to its students for over 125 years, to identify best practice in online gambling self-exclusion and to recommend a set of standards for adoption across different jurisdictions.
The origins of the project can be traced back to Casino Guru’s Global Self-Exclusion Initiative, launched back in 2020, whose aim is to establish an online self-exclusion scheme on a global scale that would provide a much-needed additional layer of protection for players grappling with problem gambling.
“Upon identifying the rules for self-exclusion in a proposed global system, we came to a conclusion that no general standards are currently in existence. Each jurisdiction creates their own set of rules for self-exclusion, and very few of them actually follow the same level of standards, not to mention the details of implementation. This creates a considerable gap in terms of the general effectiveness of self-exclusion within the industry, and the goal of this project is to close this gap,” stated Šimon Vincze, Casino Guru’s Sustainable and Safer Gambling Lead and the mastermind behind the Global Self-Exclusion Initiative.
The project is led by City, University of London’s Associate Professor Dr Margaret Carran, who possesses extensive research experience in the field of gambling and has in the recent past devoted herself to the analysis of player protection and monitoring of problem gambling in the EU states. The project is set to last around 18 months and involves three phases: research and fact finding, workgroup meetings with representatives of all stakeholders’ groups, and broader consultations.
The workgroup meetings will consist of experts with various backgrounds, whose task will be to find a consensus based on the research and fact finding exercises of existing self-exclusion rules’ impact, their professional experience, expertise and lived-in experience. This is set to be the main pillar of the project, which plans to deliver a recommended set of rules for online self-exclusion.
The final phase of the project will see the findings of the workgroup be open for broader consultation for other stakeholders in the industry. Gambling operators, regulators, non-profit organizations and trade associations will be invited to give their feedback. Criticism will be evaluated and incorporated, and the project will culminate in a series of freely available self-exclusion guidelines for effective implementation and greater protection of players who use self-exclusion to limit their access to gambling.
“Research represents a reliable basis for decision-making of regulators and the creation of standards, especially in the field of player protection. This project is exciting as no such work on self-exclusion has ever been done on an international level before. I have high hopes for the real impact of the project and wish for it to significantly improve player protection across jurisdictions,” Carran commented.
The first phase of the project has already started, and the second phase is scheduled to begin in September when the workgroup holds its initial meeting.
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BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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