Bragg Gaming Group
Bragg Gaming Content Live with Caliente Interactive, Mexico’s Largest iGaming Provider
Bragg Gaming Group company, announced that it is live with online games, including its proprietary and exclusive third-party content, in Mexico with Caliente Interactive, the market’s iGaming leader. The rollout of games with Caliente Interactive reflects Bragg’s continued expansion of its proprietary and exclusive content across North America.
Proprietary content such as Egyptian Magic, Fairy Dust and the Girl with the Golden Eyes from Bragg’s Atomic Slot Lab studio, new exclusive premium content from the Company’s partner studios, as well as a rich portfolio of games from global game development studios is now available to Caliente Interactive’s customers in Mexico at www.caliente.mx.
According to H2 Gambling Capital, the interactive gambling market in Mexico is on track to generate US $814 million in Gross Win in 2023, with around half of the revenues expected from the online casino segment.
Yaniv Sherman, Chief Executive Officer at Bragg, said: “Expanding our content to Caliente Interactive is another successful step in our initiative to be a provider of exciting, player-engaging content to leading iGaming operators around the world. We are excited to feature our newest proprietary and exclusive third-party content with the leading iGaming operator in Mexico as this new relationship provides us with a unique platform we can leverage to introduce our innovative games to players in the market.
“We have already made tremendous progress with our North American growth strategy, and we expect our success will continue to accelerate as we debut our new offerings in additional iGaming markets across this region. With our RGS capabilities and growing portfolio of proprietary and exclusive third-party premium content, including from our popular Atomic Slot Lab studio, Bragg is favorably positioned to become a leading iGaming supplier in North America.”
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Bragg Gaming Group
Bragg Gaming Group Announces Further Restructuring to Accelerate Path to Cash Generation and a More Focused Business
Bragg Gaming Group, a leading iGaming content and technology provider, announced a further set of organizational and operational measures designed to improve its cost structure, sharpen its strategic focus, and accelerate its path to becoming a sustainable cash-generative business.
The measures include a reduction of approximately 19% of the Company’s global workforce. bragg anticipates annualized cash savings from these measures of approximately €6 million once fully implemented. These savings are anticipated to be incremental to the approximately €4.5 million in annualized cash savings anticipated in connection with the strategic restructuring previously announced on January 8, 2026 (Prior Restructuring). Taken together, these measures are expected to deliver approximately €10.5 million of annualized cash savings.
The Company expects to incur costs related of approximately €0.6 million, associated with personnel-related termination costs, in the second half of 2026 in connection with the restructuring measures announced today, which costs are incremental to the expected costs of the Prior Restructuring.
Together, these steps position bragg as a leaner, more focused organization concentrated on its core technology, content, and platform products, and better structured to capitalize on growth opportunities as the global iGaming industry continues to regulate and mature.
“We believe that the steps we took at the start of the year were the right ones for the business, and today we are going further. These measures are designed to deliver focus, discipline, execution and cash generation. By combining a more focused organization with the acceleration of our AI-First transformation, we are structurally improving our costs while continuing to protect the technology, content and people that drive our competitive advantage. The measures announced today build directly on the restructuring we announced in January and move us decisively toward sustained cash generation — leaving bragg leaner, sharper and well positioned for growth and the market consolidation opportunities we see ahead as the industry further regulates. I want to sincerely thank the colleagues who are leaving bragg for their dedication and contribution,” said Matevž Mazij, Chief Executive Officer at bragg.
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Bragg Gaming Group
Massive Gaming launches Blitzcrown titles on Superbet Brazil via Bragg Hub
Massive Gaming (MVG) has gone live with Superbet Brazil, launching a selection of Blitzcrown studio titles via the Bragg hub game aggregation platform.
The initial rollout includes eight games from Blitzcrown, which focuses on non-traditional casino formats. Titles available at launch include Boom Boom Hit Plinko, Snowball Plinko, Fast Crash, and Dragon & Wizard.
The content is delivered through bragg hub, using Bragg Gaming Group’s existing aggregation relationship with Superbet in Brazil. The companies noted that Superbet secured a regulated licence ahead of the market’s January 2025 launch.
Blitzcrown’s instant-win games previously secured Brazil RGS, RNG, and individual game certifications from Gaming Laboratories International (GLI).
George Cho, Director at Massive Gaming, said: “Going live on Superbet Brazil is a landmark moment for Massive Gaming, and for Blitzcrown as a studio. Brazil is one of the most exciting regulated markets in the world, and being able to bring our content to Superbet’s players through Bragg’s platform is a testament to both the quality of our games, and the strength of these partnerships. We look forward to expanding our presence in the market as we continue to grow our portfolio.”
Hristofor Hristov, Commercial Director Aggregation at bragg, commented:
“We are thrilled to facilitate this exciting launch between Massive Gaming and Superbet in Brazil. Our bragg hub platform is specifically engineered to seamlessly deliver high-performing, localized content to major operators. Blitzcrown’s certified instant-win and non-traditional games are a perfect fit for the dynamic Brazilian audience, and this rollout underscores our commitment to fueling our partners’ growth in one of the world’s most vibrant regulated markets.”
The post Massive Gaming launches Blitzcrown titles on Superbet Brazil via Bragg Hub appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Bragg Gaming Group to Acquire Drayton International
Bragg Gaming Group announced that it has entered into a binding term sheet (Term Sheet) to acquire Drayton International (Drayton), a diversified gaming technology and content platform.
In conjunction with the closing of the proposed transaction, renowned gaming entrepreneur Matt Davey, Founder and Chairman of gaming-oriented investment fund, Tekkorp Capital, will join Bragg’s Board of Directors (Board) as Non-Executive Chairman, further strengthening the Company’s leadership as it executes its next phase of growth.
In a demonstration of Mr. Davey’s confidence and view on Bragg’s current and future value, he previously purchased a block of 1 million Bragg common shares in a private transaction with the Company’s CEO, Matevž Mazij, in February 2026. The Company estimates that private stock purchase, combined with Mr. Davey’s current Drayton private stock ownership, will result in him having an approximate 10% ownership stake in Bragg following completion of the planned acquisition.
This acquisition represents a bold step forward from its legacy business, as Bragg doubles down on its commitment to crafting captivating proprietary gaming worlds which deliver proven revenue engines for operators and unforgettable experiences for players, with a particular focus on expansion across North America.
This strategic clarity is complemented by a refreshed brand presence, featuring a vibrant new aesthetic that reflects Bragg’s ‘games-first’ commitment. Being games-first is more than the expression implies — it means changing not only games, but also how they are built, delivered, and monetized.
Bragg already combines battle-tested content and player management expertise with smart technology. But this evolution sharpens the focus on what makes Bragg a unique value proposition in the iGaming sector; a data rich, user experience-obsessed, games-first engineering leader. Bragg not only supplies the games that today’s players demand, but also streamlines everything. This optimizes players’ end-to-end journey, redefining Bragg’s core products into one coherent ecosystem.
Transaction Overview
Pursuant to the Term Sheet and subject to entering into a definitive acquisition agreement and the satisfaction of customary closing conditions, Bragg will acquire 100% of the equity interests of Drayton for 4.5 million newly issued Bragg common shares priced at US$2.00 per share. Bragg will also hold rights which will provide it with a contractual path to full ownership of all five of Drayton’s portfolio studios.
Bragg expects that Drayton’s leadership and development teams will continue with the Company post-closing.
The post Bragg Gaming Group to Acquire Drayton International appeared first on Americas iGaming & Sports Betting News.
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