Canada
Prophet Exchange Secures Over $10 Million in Funding
Prophet Exchange, the first fully regulated, peer-to-peer, high-frequency sports betting exchange in the United States, has announced a new line of funding to the tune of over $10 million. Prophet Exchange officially launched in New Jersey in August 2022 and has more recently celebrated a successful Super Bowl, where the company saw over $1 million traded on the event.
Founded by Dean Sisun and Jake Benzaquen in 2018, Prophet Exchange is an entirely peer-to-peer sports betting platform that matches users’ potential bets with others from across New Jersey.
“As excited as we are to enter the emerging market of sports betting, we are a tech company at heart,” said Dean Sisun, CEO and co-founder. “We are a scrappy, lean and agile firm in a sea of behemoths, which allows us to respond to changes and capitalize on opportunities at a moment’s notice. This round of funding will let us continue as disruptors in the betting space and push our fast-moving product forward in this blossoming market.”
Built entirely on proprietary technology, Prophet Exchange is uniquely situated to capitalize on the rapidly changing and expanding sports betting market. As gambling legislation continues to roll out nationwide and change the face of gambling in the U.S., Prophet aims to position itself as the people’s exchange of choice.
The platform offers money line, spread and total markets for NFL, NBA, NHL, MLB, and NCAA football and basketball games, and will continue to add new sports and markets as the platform scales. Soccer, tennis, golf, UFC and other Tier 2 sports will also be going live in the immediate future. And while only users within New Jersey can place bets, users across the country can download the app, view their lines, and learn the ins and outs of peer-to-peer exchanges, free of charge.
In the midst of challenging conditions across the financial markets in 2023, Prophet Exchange’s announcement of $10m in funding, securing backing from MIXI, Inc., Ninjabet and Chicago Trading Company, is a validation for their peer-to-peer exchange model.
While common across Europe, Africa and Asia, peer-to-peer exchanges were absent in the U.S. until 2022, when Prophet opened its doors in New Jersey.
Prophet is using this additional line of funding to look inward and develop the best, most innovative product in a rapidly emerging market. Prophet aims to work toward profitability while growing their already industry-leading tech offering. Additional pro-consumer pieces like increased liquidity, growing the roster of events, adding smart-wallet technology to let users trade more with less, and moving into in-play betting are in the immediate pipeline.
From here, Prophet can roll out its proprietary multi-state technology into new markets as licensing fees and market access agreements continue to come down.
Prophet’s operation first began in the United Kingdom in 2018, as it passed all of the necessary licensing and compliance overseas in order to prove its concept before peer-to-peer exchanges were being considered in the United States. After gaining the relevant experience, the team returned home in 2020 to work with New Jersey regulators to develop exchange rules and regulations in a then-sportsbook-dominated environment.
“To be frank, something has always bothered us about ‘the house always wins,’” COO and co-founder Jake Benzaquen stated. “At Prophet, we win only when the user wins. As the first pro-consumer betting exchange in the country, we believe it’s time for the house to lose a few hands.”
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Today marks the official launch of Alberta’s regulated online gaming market, a significant milestone for the Canadian iGaming industry and an important step in Altenar’s continued expansion across North America.
Having secured approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), Altenar is fully prepared to support licensed operators entering Canada’s newest regulated jurisdiction with its award-winning sportsbook technology.
The opening of Alberta’s market establishes Canada’s second regulated online gaming province after Ontario, creating fresh opportunities for operators seeking sustainable growth within a regulated framework.
With a strong track record across regulated markets worldwide, Altenar is well positioned to help partners launch competitive sportsbook offerings that prioritize player engagement, operational flexibility and long-term success.
As competition intensifies from day one, operators will be focused on delivering high-quality betting experiences capable of attracting playersAltenar’s scalable sportsbook solution, extensive customization capabilities and regulatory expertise provide operators with the tools needed to compete effectively in this evolving market.
Matthew Ferrara, Sales Manager at Altenar, said:
“The launch of Alberta’s regulated market is an important moment not only for the province but for the wider Canadian industry. Regulation creates opportunities for operators to build trusted brands while giving players access to safer, more transparent betting environments.
“We’re excited to support our partners as they enter this new market. Success in Alberta will depend on offering a premium player experience from the very beginning – fast, reliable technology, competitive betting content and the flexibility to adapt as the market evolves. Those are exactly the areas where Altenar delivers value, and we look forward to helping operators grow sustainably in one of North America’s most promising new jurisdictions.”
Alberta represents another important milestone in Altenar’s North American growth strategy as the company continues to expand its presence in regulated markets, providing operators with the technology and expertise needed to succeed in increasingly competitive environments.
The post Altenar Joins Alberta’s New Regulated iGaming Market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
DraftKings is set to launch its top-rated online sportsbook and casino, along with its Golden Nugget Online Gaming brand, in Alberta on July 13. Alberta will become the second Canadian province and the 34th jurisdiction across North America where DraftKings Sportsbook is available. With the launch, DraftKings Casino will be available in five U.S. states and Golden Nugget Online Gaming casino in four U.S. states, with both brands available in Alberta and Ontario in Canada.
“We’re thrilled to launch DraftKings Sportsbook and DraftKings Casino, as well as Golden Nugget Online Gaming in Alberta and continue expanding our presence in Canada. Alberta is home to a passionate sports fan base, and we’re excited to bring customers across the province our industry-leading sports betting and online casino experiences. Launching during one of the biggest moments in global sports, with the World Cup taking place across North America, makes this an especially exciting time to welcome Albertans to DraftKings,” said Greg Karamitis, Executive Vice President and General Manager of Sports at DraftKings.
To celebrate the launch in Alberta, DraftKings employees will volunteer with Food Banks Alberta and present a $150,000 donation to the organization. The funding will purchase over 40,000 pounds of essential food items to be distributed through Food Banks Alberta’s network of member food banks, ensuring resources reach communities both large and small throughout Alberta. This donation will help provide essential food support, including high demand items like fruits and vegetables and baby formula to individuals and families facing hunger, while strengthening local food banks’ ability to meet growing demand.
Eligible customers in Alberta will have access to DraftKings’ comprehensive suite of sports betting and online casino offerings. From same-game parlays, live in-game wagering, and special odds boosts on DraftKings Sportsbook to thousands of casino games, including fan-favorite titles like “Wheel of Fortune – Triple Extreme Spin,” exclusive slot titles, as well as progressive jackpots across Golden Nugget Online Gaming and DraftKings Casino, DraftKings delivers one of the industry’s most robust and engaging entertainment experiences.
DraftKings leads the industry in responsible engagement by promoting customer awareness and use of budget and control tools and resources like deposit limits, cool off periods, and self-exclusion to help customers have a fun source of entertainment with a brand they can trust.
The post DraftKings Set to Launch its Online Sportsbook and Casino in Alberta appeared first on Americas iGaming & Sports Betting News.
High 5 Games, the creator of premium casino content for the land based, online and social gaming markets announced it has secured supplier approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), extending its games beyond Play Alberta to all licensed operators in the province’s newly opened commercial iGaming market.
High 5 Games has entertained Alberta players since 2024 through Play Alberta, the province’s government operated gaming platform, where titles such as DaVinci DeluxeWays, Billionaire’s Bank, Green Machine and more have become established player favourites. With Alberta’s commercial market now open, that same proven portfolio is available to all licensed operators entering the province.
Alberta’s commercial iGaming market will be opening on July 13, 2026, making it the second Canadian province after Ontario to welcome private sector operators. Overseen by AGLC and the Alberta iGaming Corporation (AiGC), the market launched with nearly 50 registered operator brands, one of the most anticipated regulated market openings in North America this year.
The approval extends High 5 Games’ regulated North American footprint, which includes New Jersey, Michigan, Pennsylvania, Connecticut, West Virginia, Ontario, Quebec, British Columbia. Alberta players will gain access to High 5’s catalogue of player favourite titles, including DaVinci DeluxeWays, Billionaire’s Bank, Green Machine and other titles through launch partnerships with operators.
“Alberta players already know and love our games through Play Alberta, that is a head start no newcomer to this market can claim. With the open market live, every operator in the province can now offer their players the award winning High 5 titles they have been playing for years, from day one.” says Tony Singer, CEO at High 5 Games.
High 5 Games’ content is certified across New Jersey, Michigan, Pennsylvania, Connecticut, West Virginia, Ontario, British Columbia and the studio has developed more than 300 games over three decades of game making.
The post High 5 Games Expands Across Alberta’s Open iGaming Market Following AGLC Supplier Approval appeared first on Americas iGaming & Sports Betting News.
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