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eCOGRA Reveals New Brand Identity Reflecting Company’s Values and Focus on Global Expansion
eCOGRA a leading provider of a range of testing, inspection and certification services, have announced a new brand campaign, including a refresh of their brand identity, and the launch of their new website. In addition to the logo, visual identity and website, eCOGRA have also updated their messaging to reiterate their commitment to navigating complex regulatory environments and providing customers with confidence and peace of mind that they are engaging with an independent, impartial and world renowned accredited testing agency.
“While our company has grown rapidly over the past number of years, our focus has centred on maintaining our exceptional levels of service, and so our brand identity has not evolved at the same pace as the wider business. We are therefore thrilled to unveil our brand refresh which represents yet another major milestone,” said Shaun McCallaghan, CEO at eCOGRA. “Our updated branding is a reflection of our commitment to fair gaming, responsible conduct, player protection and regulatory compliance, and we are confident that our new website will provide our customers with a more streamlined and engaging experience.”
The brand refresh and website launch come at an exciting time for eCOGRA, which has seen strong growth in recent years and is poised for further expansion in several jurisdictions across the globe. In recent months eCOGRA have been authorised to offer certification services as an independent testing laboratory (ITL) in Pennsylvania and Michigan on the satisfactory completion of rigorous checks by the relevant Gaming Control Boards. eCOGRA is the first laboratory headquartered outside of the US to be authorised to operate in these states, a welcome addition to their US jurisdictions which also include Colorado and New Jersey. The company plans to continue expanding their jurisdiction and investing in their products, services, and technology to better serve their customers and maintain their position as a leader in the compliance space.
Initial elements of eCOGRA’s brand evolution include:
New Logo: The new logo is still recognisable with the company’s signature tick mark which stands for quality of service and high standards, placed on a blue and grey playing card shape, a subtle nod to the industry eCOGRA operates in. The strong geometric shape of the new logotype signifies the weight of the company’s reputation, and the ‘e’ is highlighted in a warm orange tone, calling out eCOGRA’s warmth of approach with customers and specialisation in online gambling industry.
New Brand Video: The new brand video, which sits on the homepage of ecogra.org, provides an engaging and informative overview of eCOGRA’s products and services. The explainer video was created to help customers and stakeholders better understand the benefits of working with eCOGRA to achieve their testing, inspection and compliance goals. The video features clear and concise messaging, and a compelling narrative that highlights the company’s unique value proposition.
New Website: The new website features a modern design and user-friendly interface, with enhanced functionality and improved navigation. Visitors can browse the site to learn more about key services such as Product Certification, Cyber Security Assessments and ADR, access resources such as Certified Client Verification and Survey forms, and easily contact the company for further information.
New Brand Purpose Statement: Compliance Without Compromise.
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BETBY, a leading provider of premium sports betting solutions, solidified its industry presence with a standout appearance at this year’s SBC Summit in Lisbon.
Featuring a strikingly redesigned stand, BETBY showcased the full capabilities of its innovative sportsbook solutions and services throughout the event. A key focus was on the rapidly expanding Latin American market, particularly Brazil, where the company continues to strengthen its footprint.
The event concluded on a high note with BETBY securing the SBC Award for Esports Supplier of the Year. This accolade follows several major product launches throughout the year, including the debut of the advanced AI Labs sportsbook tools, continuous updates to BETBY Games’ proprietary esports content, and an enhanced Bet Builder feature, designed to elevate the sports betting experience for users globally.
Leonid Pertsovskiy, BETBY’s Chief Executive Officer, commented: “We believe that this recognition from the SBC Summit Lisbon is a reflection of our ongoing commitment at BETBY to advancing the sports betting industry, setting new benchmarks for innovation and operational excellence. Winning the Esports Supplier of the Year award was the perfect ending for us. It reflects the dedication of our entire team, each of whom has played a crucial role in our success. As we look ahead to next year, we are well-positioned to set new records and continue our growth trajectory.”
The post BETBY SHINES AT SBC SUMMIT LISBON WITH ESPORTS AWARD TRIUMPH appeared first on European Gaming Industry News.
7777 gaming, a leading provider of innovative iGaming content, is proud to announce its membership in the World Lottery Association (WLA). As a recognized organization shaping the regulated lottery and sports betting ecosystem, the WLA provides value to its members by supporting their efforts to create a positive societal impact while upholding the highest standards of integrity and responsible gaming.
For over a decade, the 7777 gaming team has been developing an extensive portfolio of lottery products for both online and offline gaming markets. Today, the company is focused on providing digital lottery solutions, offering a comprehensive range of products, including Electronic Scratch Tickets, Instant Win Games, Ticket Lottery, Sports Lottery, Instant Keno & Bingo, Slottery, and more.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, expressed the company’s excitement about joining the WLA, stating: “Becoming a member of the World Lottery Association is a significant step for 7777 gaming as we continue to expand our footprint in the regulated lottery market. We are committed to adhering to the highest standards of responsible gaming and integrity, and we believe that our partnership with the WLA will help us achieve these goals while contributing positively to the industry as a whole.”
Luca Esposito, WLA Executive Director, commented: “We are delighted to welcome 7777 gaming as a new member of the World Lottery Association and look forward to collaborating with them.”
Furthermore, 7777 gaming is excited to announce its participation in the upcoming World Lottery Summit (WLS) 2024, organized by the WLA and FDJ. The event will take place in Paris, France, from October 21 to 24, 2024, and will gather the global lottery and sports betting community to discuss key industry trends and developments.
The summit will revolve around the theme, “Impacting Society Together,” and will explore three crucial pillars: Impact of lottery and sports betting operators’ know-how, Society at the heart of lottery and sports betting operators’ values, Together we are stronger.
As a new WLA member, 7777 gaming looks forward to actively participating in the discussions and contributing to the future of the regulated lottery and sports betting ecosystem.
The post 7777 gaming joins the World Lottery Association as a Member appeared first on European Gaming Industry News.
SOFTSWISS celebrates its success at the esteemed SBC Awards, triumphing in the Employer of the Year category. The SBC Awards took place in Lisbon, crowning all SBC Summit events with a memorable ceremony.
Providing premier networking opportunities in a dynamic and memorable setting, the SBC Awards honours excellence across the gaming and betting industry. Notably, SOFTSWISS, alongside reputable industry leader, Betsson Group, garnered the biggest number of nominations, being shortlisted for 8 categories. The Employer of the Year category rewards companies that provide exceptional working conditions for their employees.
SOFTSWISS experienced significant growth last year, expanding its workforce by 22% to over 2,000 employees across 26 countries, working from comfortable offices or remotely. The employer fosters an inclusive and dynamic work environment with a near-equal male-to-female ratio and a strong commitment to employee well-being and professional growth.
The company provides extensive development programs, with over 800 employees participating in training initiatives and over 700 benefiting from free language courses. Employees enjoy comprehensive health insurance, flexible work options, and mental health support through the company’s mental health program.
SOFTSWISS prioritises employee engagement through wellness programs, environmental campaigns, charity projects, and sports activities. Recently, the company organised community-driven events like quests, tree planting, and animal aid volunteering, and also participated in relief programs for flood victims in Brazil and Poland.
Through initiatives like the Book Club and Sports Community, SOFTSWISS continues to support employee growth and foster a strong sense of involvement. The Company encourages personal and professional achievements by offering sports compensation, celebrating special events, and operating the internal rewards shop, WIN STYLE.
Natalia Perkowska, Deputy Chief HR Officer at SOFTSWISS, expresses her gratitude: “We are happy to achieve such a valuable recognition. Guided by core values like ‘WE CARE’ and ‘WE SEE PEOPLE,’ SOFTSWISS prioritises employee well-being, professional growth, and satisfaction. Our talented team is one of our most valuable achievements, and we are really proud of it.”
In January 2024, SOFTSWISS earned the Great Place To Work® certification in Poland, a testament to its dedication to creating a positive workplace culture. SOFTSWISS’ Values Fest held in 2023 in Turkey was recognised among the best corporate events of the year.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Becomes Employer of the Year at SBC Awards 2024 appeared first on European Gaming Industry News.
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