Latest News

Majority of gamblers hit with affordability checks have handed over info, but wider betting population unwilling

Published

3 years ago

April 6, 2023

Reading Time: 4 minutes

Most bettors asked to undergo financial checks agree
Higher spending players more willing than lower spenders
Most who’ve not yet faced affordability checks say they will refuse

The majority of bettors who have been asked for proof they can afford to gamble have provided it, but there are big questions over how things will play out if checks become mandatory or more common, the results of a new study by sports betting community OLBG show.

A survey of bettors carried out online by YouGov for OLBG found that the majority of those who had been asked by gambling operators to provide documents such as payslips, bank statements or other documents had complied with the request.

The survey, which polled 1,007 bettors, found that 21.8% of bettors had already been asked for documents by at least one bookmaker. Of these, 74.3% had provided them, but 17.9% had refused and started playing with a different licensed operator instead. Of the remainder, 4.1% refused and moved to an unlicensed operator, while 3.7% stopped betting entirely.

The willingness to provide documentation was less widespread among those who had not yet been asked to do so, however.

Of the 78.2% of punters who had not yet faced affordability checks, 37.3% said they would refuse and simply stop betting, 35.0% said they would move to a different licensed operator and 4.1% said they’d go to an unlicensed company. Only 23.5% indicated they would be willing to provide the documents.

“Most bettors who have been asked to provide documents have done so. More importantly, very few of those who were asked stopped gambling or went to the black market, the latter being the worst unintended consequence of measures aimed at making gambling more responsible,” said Richard Moffat, CEO at OLBG.

“However, there is a stark difference between those who have been asked and those who haven’t in terms of willingness.”

As the below table shows, overall 65% of bettors reported not being willing to comply with affordability checks. Those betting lower monthly amounts were the least open to handing over financial documents, with more than three in four (75.4%) of those betting less than £5 a month and 72% of those betting £6-15 a month unwilling to undergo affordability checks.

“Few people who are spending at this level are likely to think it is proportionate for a bookie to ask for proof they can afford it and it’s quite surprising how many lower spending players report already having been asked. From the rumours about what level mandatory checks might come in, it seems unlikely checks will be forced on players at levels under £100 per month,” said Moffat.

Players spending less than £100 per month

Have you been asked by a gambling company to provide payslips, bank statements or similar documents as part of an affordability or proof of funds check?	All bettors	Less than £5	£6-15	£16-25	£26-50	£51-100
Unweighted base	1,007	235	224	147	154	93
Yes, I have and I provided the required documents	16.16%	6.00%	10.08%	20.86%	16.55%	14.27%
No, I have not but I would provide the documents if asked	18.45%	18.20%	18.06%	23.14%	20.31%	21.62%
Yes, I have, but I didn’t provide the documents and bet with a different licensed company instead	3.92%	0.40%	1.77%	4.22%	4.53%	6.57%
Yes, I have but I didn’t provide the documents and bet with a different unlicensed company instead	0.90%	0.00%	0.47%	0.71%	1.29%	1.08%
Yes, I have but I didn’t provide the documents and stopped betting	0.79%	0.00%	0.43%	0.70%	1.94%	1.10%
No, I have not and if asked I wouldn’t provide the documents and would bet with a different licensed company instead	27.40%	20.40%	31.52%	24.80%	35.25%	38.36%
No, I have not and if asked I wouldn’t provide the documents and would bet with an unlicensed company instead	3.20%	1.30%	3.57%	4.17%	3.27%	1.11%
No, I have not and if asked I wouldn’t bet	29.18%	53.60%	34.10%	21.40%	16.86%	15.88%
Total willing to provide documents	34.61%	24.20%	28.14%	44.00%	36.86%	35.89%
Total unwilling to provide documents	65.39%	75.70%	71.86%	56.00%	63.14%	64.10%

Players spending more than £100 per month

Have you been asked by a gambling company to provide payslips, bank statements or similar documents as part of an affordability or proof of funds check?	All bettors	£101-200	£201-300	£301-500	£501-1000
Unweighted Base	1,007	57	16	16	20
Yes, I have and I provided the required documents	16.16%	30.04%	31.87%	50.63%	40.65%
No, I have not but I would provide the documents if asked	18.45%	19.41%	12.94%	0.00%	4.79%
Yes, I have, but I didn’t provide the documents and bet with a different licensed company instead	3.92%	12.40%	6.73%	0.00%	15.35%
Yes, I have but I didn’t provide the documents and bet with a different unlicensed company instead	0.90%	1.77%	0.00%	0.00%	0.00%
Yes, I have but I didn’t provide the documents and stopped betting	0.79%	1.70%	0.00%	6.45%	0.00%
No, I have not and if asked I wouldn’t provide the documents and would bet with a different licensed company instead	27.40%	24.19%	36.36%	30.49%	28.90%
No, I have not and if asked I wouldn’t provide the documents and would bet with an unlicensed company instead	3.20%	5.19%	12.10%	6.45%	5.12%
No, I have not and if asked I wouldn’t bet	29.18%	5.31%	0.00%	5.98%	5.20%
Total willing to provide documents	34.61%	49.45%	44.81%	50.63%	45.44%
Total unwilling to provide documents	65.39%	50.56%	55.19%	49.37%	54.57%

* Players spending more than £1,000 per month were excluded as numbers were too small to be statistically significant.

However, while willingness to undergo affordability checks does seem to increase among players who spend more on a monthly basis, even among those spending £100-plus per month, less than half were open to affordability checks.

One big difference between players at lower spend levels and those spending more than £100 was the likelihood of players stopping gambling if asked to undergo checks. While 53.6% of those betting less than £5 said they wouldn’t gamble if faced with affordability checks, just 5.31% said the same in the £101-200 per month category.

Higher spending players were more likely to have moved to a different licensed company rather than provide documents, but across all spending amounts a significant proportion of players reported plans to do so if asked to provide documents.

“Many players reported either having already moved to a different licensed operator or being willing to do so over affordability checks. Therefore, there is now a big question mark over what might happen if affordability checks become mandatory and all licensed operators have to impose them at certain levels,” said Moffat.

The survey also found that younger players were more willing to submit to financial checks. About one-third (33.34%) of those aged 18-24 said they had been asked for and provided documents, while 22.86% said they hadn’t been asked but would do so. In the 55-plus age group, the percentage of players reporting the same fell to 6.40% and 15.37%, respectively.

More details on this breakdown can be found in the full survey report, along with various other findings on the UK’s gambling habits.

Latest News

N1 Sport Promo Starts Soon: More FTDs, Higher Rates

Published

31 minutes ago

June 3, 2026

Master Editor

N1 Partners is preparing a new promo for its partners, N1 Sport Promo, for the hot summer sports calendar and the main football event of the year, FIFA World Cup 2026.

The promo starts on June 10 and runs until July 20, when audience interest in sports reaches its peak and sports and prediction traffic gets strong potential for scaling.

During the same period, Wimbledon, the NBA finals, Formula 1 races, UFC Freedom 250 at the White House and the N1 Hype tournament will also take place, attracting the attention of millions of players worldwide.

N1 Sport Promo: first details

Within six weeks, partners will be able to receive additional bonuses for traffic to sports betting and Prediction Markets. The more high-quality FTDs a partner brings, the higher their potential reward.

The key mechanic of N1 Sport Promo is the opportunity to increase current rates.

Alexa Bond, Head of Affiliates N1 Partners, comments on the upcoming promo:

“Major sporting events traditionally increase interest in betting and prediction markets, opening up additional opportunities for partners to attract traffic. With N1 Sport Promo, we have focused on mechanics that reward scaling and strong results. This promo is for those who are ready to work actively with traffic and get the most out of the sports season.”

All details, terms of participation and bonus amounts will be announced soon.

The countdown to the start has already begun.

Existing partners can contact their manager now to prepare for the campaign launch and learn more about the opportunities of working with sports and prediction traffic.

Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.

Start working with N1 Partners:

14+ casino and betting brands with high Reg2Dep and LTV;
10+ Tier-1 GEOs;
CPA up to €700 and RevShare up to 55% + NNCO for top affiliates;

Be number one with N1!

Latest News

Slotegrator enhances retention economy with built-in adjustable engagement toolkit

Published

39 minutes ago

June 3, 2026

Master Editor

Slotegrator, a leading software and business solution provider in the iGaming industry, announces updates to its platform that enable operators to create, build, and test retention strategies adapted to different markets.

Operators expanding into new markets now have a tool to rapidly design and configure their player retention strategies. Slotegrator’s Casino Builder module, part of the company’s turnkey platform, offers flexible GEO-adapted retention mechanics integrated directly into the platform ecosystem.

The retention toolkit features a range of options for operators to choose from, including lootboxes, automated tournaments, bonus mechanics, reward systems, a Wheel of Fortune mechanic, and the ability to create proprietary mini-games. Thanks to the platform’s Casino Builder module, all of these retention mechanics can be quickly adjusted to fit any market without the need for a development team.

“Attracting traffic is easy. Retaining it is much harder. The real battle in today’s market is fought over every additional active day in the player lifecycle. Across the industry, we’re seeing a growing trend toward CRM gamification, which consistently delivers a 10–15% increase in NGR through a 15–20% uplift in deposit frequency and improved D30 retention,” says Slotegrator COO Olga Ivanchik.

Operators looking to expand their project into a new market are often frustrated by slow launch cycles, difficult adaptation, and operational complexity. After launch, retention economy becomes paramount if the brand hopes to remain competitive in the long term. Slotegrator’s updated platform accounts for both the initial expansion and the ongoing effort to build a base of players.

Slotegrator’s updated turnkey platform is designed for a fast launch, with new projects opening in as little as 8-13 days. To help platforms perform as quickly as possible, the Casino Builder module offers the ability to instantly customize the frontend with the use of preset templates.

One-size-fits-all mechanics are losing their efficacy as players come to expect more and more personalized experiences. Additionally, players in different markets respond to different retention mechanics. Some markets react better to instant rewards, such as loot boxes, while others prefer gamified progression such as VIP programs. Still others are best engaged by tournaments.

In addition to the individual mechanics, the platform enables operators to adapt their retention logic to their target market. Logic can be adjusted to audience behaviour, bonus strategy, acquisition source, and player lifecycle stage.

The Wheel of Fortune feature has localized retention mechanics that can cater to different GEOs. Rewards, currencies, retention logic, and even the wheel itself can all be adjusted to suit the preferences and behavior of the target audience.

The process of testing exact player preferences in any given market is time consuming and costly. With Casino Builder, however, adjustments can be made on the fly: In addition to independently creating and launching retention mechanics, operators can carry out testing, and adjust their strategic logic accordingly.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

Jinero

Jinero Wins Best Marketing Campaign at SiGMA Asia Awards 2026

Published

50 minutes ago

June 3, 2026

Wladimir P.

jinero-wins-best-marketing-campaign-at-sigma-asia-awards-2026

Jinero, an affiliate program rooted in a deep immersion into Asian culture, has been honored with the prestigious Best Marketing Campaign 2026 recognition at the annual edition of the SiGMA Asia Awards.

The grand ceremony took place at the SMX Convention Center in Manila during the SiGMA Asia summit, running from May 31st to June 3rd, 2026. The event brings Asia’s gaming market to life, uniting top government officials, C-level executives, and the global B2B and B2C iGaming elite to network and drive industry change.

The highly competitive “Best Marketing Campaign” category recognizes top-tier programs that demonstrate exceptional creativity, commercial impact, and strategic execution. Operating under its core philosophy “The Pure Mathematics of Success” with the creative campaign theme “These Paws Are Made for Profit”, Jinero secured the top spot following its breakout entry into the market, which delivered an immediate and massive surge in performance metrics.

The campaign stood out for its seamless integration of culturally resonant branding and backend operational reliability. Central to this strategy was JINJI—the six-armed lucky cat serving as the official mascot. By blending traditional Asian symbols of prosperity with a sophisticated corporate aesthetic, JINJI established immediate market recall and a deep connection with partners.

“We are immensely proud of this recognition from SiGMA Asia,” commented the Jinero Team. “When we built Jinero, our intention was to create a golden gateway where deep regional understanding meets structural reliability. By pairing the cultural storytelling of JINJI with the pure mathematics of success, we have removed the uncertainty from affiliate growth. This award proves that success favors those who step forward with purpose, respect, and a clear structure, and this milestone belongs entirely to the partners walking this path with us.”

About Jinero:

Jinero is a performance-driven affiliate program designed to connect global ambition with the fast-growing Asian market. Built on deep regional insight and a strategic understanding of local player behavior, Jinero transforms Asia’s cultural codes into measurable performance. For more information, check out the official website at jinero.com.

About SiGMA Asia:

SiGMA is a global events and media authority focused on driving connections within the iGaming and tech industries. Bringing together top government officials, industry leaders, and land-based and digital exhibitors, the SiGMA Asia summit highlights the region’s rapid growth through premium networking and dynamic conference spaces.

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