EveryMatrix Press Releases
Martin Clarke appointed OddsMatrix Chief Product Officer
Sports betting strategy, design and development innovator Martin Clarke has been appointed Chief Product Officer (CPO) of OddsMatrix, EveryMatrix’s leading sportsbook division.
Clarke is a highly experienced and renowned sports product expert who spent a large part of his career at Betfair delivering pioneering products on a global scale including Cash Out, Fast Markets, Odds Boost and Bet Builder. He also rebuilt Metric Gaming’s B2B platform and its proprietary horse racing, soccer, and US sports products.
Clarke has considerable trading and risk experience, designing and building multiple platforms, features and brands, and managing diverse teams to produce award-wining technology.
The new OddsMatrix CPO will be responsible for multiple areas within the EveryMatrix sports business unit reporting to new OddsMatrix CEO Tor Skeie who joined in February this year.
These areas include product strategy and developing and communicating a clear product vision and roadmap; enhancements to existing products such as a new, scalable sports front end; prioritising stakeholder requirements for new features and improvements; project management; quality assurance and more.
OddsMatrix has grown considerably, recording 28% Year-on-Year gross profit growth, and winning several high-profile clients in 2022. This includes Bet-at-home, that replaced its legacy platform with EveryMatrix technology, and beating 25 competitors to win the tender for the Hungarian lottery, providing it with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro.
The OddsMatrix Sports Betting Software Solutions features competitive sports and esports coverage, real-time and reliable betting data, unrivalled number of markets and industry-leading accuracy. From sportsbook platform to data feeds, customers can leverage the OddsMatrix solutions in full, or select elements that best suit their requirements. The unit has 150 specialist staff including developers, traders, commercial team and a dedicated 24/7 support team.
Ebbe Groes, CEO, EveryMatrix, said: “I’m thrilled that someone of Martin’s calibre and track-record has joined OddsMatrix. He is a sports product superstar and has worked on some of the most memorable and game-changing betting features of the last decade.”
“Martin’s arrival proves we are on the right path to accelerate our growth and success as we continue to attract major tier-1 operators, providing them with industry-leading software and services that take their brands to the next dimension.”
Martin Clarke, CPO, OddsMatrix, said: “I’m very pleased to join EveryMatrix whose OddsMatrix platform, products and services are turning heads and making a massive difference to some of the biggest global brands. I’m really looking forward to working with Tor and the team and supporting them with some exciting plans in 2023 and beyond.”
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Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.
EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.
The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.
Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.
“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”
The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EveryMatrix has obtained official licensing consent to provide its complete platform technology in South Africa, with its client pipeline quickly expanding throughout the continent and significant customer launches approaching.
EveryMatrix South Africa (EMSA) has obtained a manufacturer’s license from the Western Cape Gambling and Racing Board and is now permitted to offer its modular and turnkey platform solutions in sports, casino, player account management (PAM), payments, and affiliate management to top local and international operators.
The tier-1 technology provider has achieved considerable progress throughout Africa recently, collaborating with numerous local brands and finalizing agreements with several others set to launch in the upcoming months.
The purchase of FSB Technology has also given it additional access to South Africa and various other developed and developing iGaming markets on the continent.
An increasing number of major local and global tier-1 operators, as well as World Lottery Association member organizations in essential regulated markets, are choosing EveryMatrix’s turnkey platform technology.
Mark Schmidt, Managing Director, Africa, EveryMatrix, said: “Bringing our full suite of turnkey platform products into South Africa under our new licence is enabling us to power some of the biggest brands here, giving them access to technology that will instantly unlock their potential and drive market growth. In the coming weeks and months, we’ll be announcing some major deals so watch this space.
“Our casino, sports, PAM, payments, games and content aggregation and affiliate management solutions, supported by our local experts who understand their needs and challenges are providing an offering no one else has been able to offer so far in South Africa and across the continent.”
The post EveryMatrix gains South Africa licence with customer launch pipeline on the rise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The roll out follows a milestone year in 2025, when EveryMatrix’s sportsbook platform covered 2.45 million live betting events as it’s turnkey technology was selected by several Tier 1 operators including market leading Danish brand Danske Spil.
Tor Skeie, CEO, OddsMatrix, said: “Adding Pass The Stats to our turnkey sportsbook platform puts us in a stronger position for what promises to be a huge football betting year.
“In this World Cup year it’s essential we keep expanding our proposition to meet the needs of our growing tier-1 clients and their increasingly demanding end users.
“With Pass The Stats strengthening our sports betting offering, our sportsbook platform, processing over 1.5 million daily bets, becomes an ever more critical component of the EveryMatrix turnkey technology.”
EveryMatrix is exhibiting at ICE 2026 Barcelona between 19th to 21st January at stand 2Q50
The post EveryMatrix introduces Pass The Stats ahead of landmark football year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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