Canada
Flexion and Digital Turbine Announce Strategic Partnership to Unlock Alternative App Distribution and Superior Monetization
Flexion, the games marketing company and Digital Turbine, the global leaders in growth solutions for the mobile ecosystem, today announced a strategic commercial relationship to grow game developers’ audiences on some of the world’s largest telecom platforms – boosting app discovery and revenue.
DT Hub, Digital Turbine’s alternative mobile growth suite, enables its mobile operator partners to offer their customers a highly curated environment for premium app discovery. DT Hub simplifies discovery and allows for simple and efficient direct-to-consumer app distribution.
Through the partnership with Flexion, mobile game developers will be able to create versions of their games that can be smoothly onboarded to DT Hub with little technical effort required – and enjoy the benefits of an end-to-end store alternative offered by major mobile carriers.
“It is exciting to see the continued expansion of the alternative android ecosystem with some of the big carriers in the US getting back into the content business,” says Jens Lauritzson, CEO of Flexion. “This partnership with Digital Turbine has all the ingredients to succeed in terms of creating new revenue, distribution, and marketing opportunities for game developers beyond traditional app stores. Our services and customer bases complement each other well and we are excited to drive the next generation of game distribution services together with Digital Turbine”.
“Flexion is the clear market leader in providing mobile game developers with its unique services to acquire and monetize users in store-like environments. Together, we will extend this unique opportunity to our existing and new partners – and continue to grow.” says Matt Tubergen, EVP of Global Partnerships and Corporate Development at Digital Turbine. “We are excited to explore the clear marketing and product synergies between us which will help boost the mobile ecosystem.”
Extending audiences beyond the traditional app stores is already what Flexion offers developers, helping them reach alternative app stores such as Samsung Galaxy Store, Huawei AppGallery, Xiaomi, Amazon Appstore and the ONE store by offering its enabling services, platform management and user acquisition. Now, with Digital Turbine’s DT Hub, game developers will be able to tap into additional revenue streams from a range of new platforms and technology, while benefiting from Digital Turbine’s monetization services and expertise in user acquisition.
The most popular Android games will be supported on DT Hub, enhancing reach. To further maximize revenue and take full advantage of user acquisition opportunities, Flexion will help developers get their games fully integrated with the service.
“Over time we expect that developers will be able to add significant revenue and audiences to their games by tapping into DT Hub,” continues Jens. “Just like we do with other alternative app stores, Flexion can give developers access to these new channels with zero up-front costs and very little effort on their side.”
The partnership with Flexion follows a strategic investment in Aptoide that Digital Turbine announced in October 2022 to build new innovative distribution products for Digital Turbine’s mobile carriers, OEM, and app developer partners.
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Caesars Digital
RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion
RubyPlay, a studio-based content ecosystem, is further strengthening its presence in Ontario as part of its broader North American growth strategy with a new partnership with Caesars Entertainment.
The partnership will see a curated selection of RubyPlay’s fan-favourite titles, including JMania® Lucky Pyggs, Mad Hit® Mr Coin and Diamond Explosion® 7s SE, made available on Caesars Entertainment’s online casino platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
This partnership is also set to expand in the near future with the addition of content from Koala Games, one of RubyPlay’s most popular titles. The launch with Caesars represents a significant milestone for RubyPlay in Ontario, building on its momentum following its initial entry into the province early last year, where its portfolio of high-performance games has already gained traction with top-tier operators.
Partnering with Caesars Digital underscores RubyPlay’s growing influence and reputation within a key global territory, as well as the strength of its multi-studio platform, which is designed to bring tailored content to regulated markets worldwide. The partnership also forms part of a broader collaboration, with potential to expand into additional North American markets.
Dima Reiderman, CCO at RubyPlay, said: “By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model.”
“Launching with Caesars in Ontario allows us to further scale our content offering within a highly competitive regulated market. Our approach is to deliver high-performing titles that align with each operator’s needs, combining the flexibility required for local markets with the consistency needed to scale, while ensuring efficient rollout and strong market relevance.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “We’re committed to partnering with brands that bring high-quality, differentiated content to our players.
“RubyPlay provides exactly that with its steady pipeline of tailored, high‑performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province.”
The post RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Caesars Digital
RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion
Latest launch on Caesars’ marquee online casino platforms marks a key milestone for studio ecosystem
RubyPlay, a studio-based content ecosystem, is further strengthening its presence in Ontario as part of its broader North American growth strategy with a new partnership with Caesars Entertainment.
The partnership will see a curated selection of RubyPlay’s fan-favourite titles, including JMania® Lucky Pyggs, Mad Hit® Mr Coin and Diamond Explosion® 7s SE, made available on Caesars Entertainment’s online casino platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
This partnership is also set to expand in the near future with the addition of content from Koala Games, one of RubyPlay’s most popular titles. The launch with Caesars represents a significant milestone for RubyPlay in Ontario, building on its momentum following its initial entry into the province early last year, where its portfolio of high-performance games has already gained traction with top-tier operators.
Partnering with Caesars Digital underscores RubyPlay’s growing influence and reputation within a key global territory, as well as the strength of its multi-studio platform, which is designed to bring tailored content to regulated markets worldwide. The partnership also forms part of a broader collaboration, with potential to expand into additional North American markets.
Dima Reiderman, CCO at RubyPlay, said: “By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model.”
“Launching with Caesars in Ontario allows us to further scale our content offering within a highly competitive regulated market. Our approach is to deliver high-performing titles that align with each operator’s needs, combining the flexibility required for local markets with the consistency needed to scale, while ensuring efficient rollout and strong market relevance.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “We’re committed to partnering with brands that bring high-quality, differentiated content to our players.
“RubyPlay provides exactly that with its steady pipeline of tailored, high‑performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province.”
The post RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion appeared first on Americas iGaming & Sports Betting News.
AGCO
Platipus Gaming secures Ontario supplier licence
Platipus Gaming has obtained a supplier licence in Ontario, Canada, clearing the company to provide gaming content to licensed operators in the province.
The licence brings Platipus under the oversight and technical standards required in Ontario, with the company positioning the approval as part of its broader focus on regulatory alignment and responsible product supply.
A spokesperson from the Legal Department commented:
“We are pleased to receive our supplier licence in Ontario and to make our gaming content and solutions available. Following a comprehensive application process, we can now formally present this achievement as part of our regulated market presence.”
Viktoriia Andreasen, Head of Marketing, added:
“Ontario stands out as a well-structured and highly organised jurisdiction. It represents an important regulated market with strong operational standards”.
The company said the approval supports its “compliance-by-design” approach, where regulatory requirements are integrated early in product development, and that operating under Ontario’s framework can help support entry into other regulated markets that reference Ontario standards.
The post Platipus Gaming secures Ontario supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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