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Internet Vikings Expands into Mississippi and New York to Meet Growing Online Sports Betting Demands

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Internet Vikings continues to expand its service portfolio in response to the rapidly growing U.S. iGaming and online sports betting market. Recent launches in Mississippi and New York, the most financially successful market, demonstrate their commitment to providing top-tier hosting solutions to meet the evolving needs of the American market.

Internet Vikings’ Founder and CEO, Rickard Vikström, saw the potential for success in New York’s online sports betting market even before its launch. He prioritized expanding the company’s services to the state, stating, “It was paramount to Internet Vikings to extend its offerings to the Big Apple. However, it exceeded my expectations.”

Since opening its doors to online sports betting in January 2022, New York has become the most financially successful online sports betting market in the United States, surpassing all initial revenue projections. With household names such as the Yankees and the third largest GDP in the country, it’s no surprise that the state has attracted an overwhelming betting handle of over $15 billion before the end of December 2022, leading the nation in sports wagering.

“Despite being one of the pioneering states to open its doors to online sports betting as early as 2018, Internet Vikings only recently expanded its services to Mississippi. According to Founder and CEO Rickard Vikström, this was due to the company’s prioritization of other states with higher demand. “Having fulfilled the requests of our clients in these markets, we have since shifted our focus to exploring new opportunities,” Vikström explained.

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“Our presence in every destination that represents interest to all industry-related businesses is of great importance,” said Kristoffer Ottosson, COO of Internet Vikings. “To ensure that our clients, old and new, are able to continue their growth without any delays or interruptions.”

Internet Vikings’ CEO, Rickard Vikström, continued Ottosson’s thought, stating that the company had witnessed immense interest in this relatively new market since its operations commenced in New York in early fall 2022. “We look forward to the day when New York embraces other forms of iGaming,” he added. “As for now, Internet Vikings will concentrate on newly launched markets such as Ohio and Massachusetts.”

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Canada

Great Canadian Entertainment Appoints Pauline Alimchandani as CFO

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Great Canadian Entertainment has announced that it has appointed Pauline Alimchandani as Chief Financial Officer, effective March 31, 2024, subject to customary regulatory approvals. At that time current CFO Darren Gwozd will step down from the role. Ms. Alimchandani will be responsible for overseeing the Company’s finance organization.

“I am delighted to welcome Pauline to our exceptional senior management team. Her extensive public company experience and deep record of successful leadership roles in finance, capital markets and financial reporting, will be immensely valuable as we continue to remain focused on delivering long-term growth and creating value for our stakeholders in a socially responsible way. I look forward to her contributions,” Matthew Anfinson, Chief Executive Officer of Great Canadian, said.

“Darren has been a valuable member of our Finance team for more than six years and has helped lead our organization through a transformational period. On behalf of the Board of Directors, the senior management team, and Great Canadian’s team members, we want to thank Darren for his many years of leadership,” Mr. Anfinson added.

“I am very excited to join Great Canadian and see significant opportunity to build upon the Company’s strong financial and operational foundation, while developing capabilities that further establish the Company’s competitive advantage,” Ms. Alimchandani said.

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Prior to joining Great Canadian, Ms. Alimchandani was Chief Financial Officer for Northland Power, where she oversaw a large global team across several key functions and chaired the organization’s Investment Committee. Ms. Alimchandani has over 18 years of professional experience, previously having served in roles that included Executive Vice President and Chief Financial Officer of Dream Unlimited Corp, Vice President, Corporate Strategy at Dream, and Vice President, Equity Research at BMO Capital Markets. In 2020, she was awarded one of Canada’s 50 Best Executives by the Report on Business/Globe and Mail and in 2022, she was awarded Canada’s Clean 50, which is noted as being Canada’s top sustainability award.

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Alex Pratt

Clarion Gaming Digital Expands North American Reach with Global Gaming Business Acquisition

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iGaming Business (iGB) parent company Clarion Gaming Digital has acquired Global Gaming Business (GGB) as it accelerates its growth strategy across North America.

The purchase includes GGB magazine’s annual publications Casino Style, Tribal Government Gaming and Progressive Products Preview (P3) as well as its online assets including GGB News.

It will extend the digital publishing business’ global reach as the North American market enters a crucial phase, providing clients with access to a significantly bigger audience through its range of marketing services products.

Founded in 2002, GGB is trusted title with a reach beyond sports betting and iGaming into commercial and tribal gaming. It bolsters Clarion Gaming Digital’s ability to provide a comprehensive range of news, analysis and data to every sector of the industry.

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The acquisition is a cornerstone of a wider multimillion pound investment to enhance Clarion Gaming Digital’s data and audience development.

“This is a major milestone for our digital business as we unlock the benefits of our investment,” the Managing Director for Clarion Gaming, Alex Pratt, said. “We are acquiring a business with deep industry heritage and with it the opportunity to build on its solid foundations in the United States.”

The B2B Global Content Director for Clarion Gaming Digital, Robin Harrison, said the acquisition came amid changes to state regulations as well as new land-based and online developments across the United States and Canada.

“We are delighted to seal this deal, which brings in new industry expertise to the team, expands our reach and consolidates our presence in a crucial region,” Harrison said. “We will build an offering that acts as the final word on key industry developments and GGB’s authority and relationships takes us a step closer to that goal.”

“We have had lengthy discussions with Clarion Gaming Digital in recent years and believe it shares our passion and vision for serving our readership in a way that will maintain the quality of the publications for decades to come,” the publisher and Chief Executive Officer for Casino Connection International LLC, the parent of GGB, Roger Gros, said. “As the gaming industry continues to grow in many different ways, our relationship with Clarion will make certain that our pivotal role in the industry remains unchanged and we can continue our important work going forward.”

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Clarion Gaming Digital plans to further accelerate its North American expansion by leveraging unique partnerships on offer through the wider Clarion Events portfolio such as the DigitalPlay Summit at the Indian Gaming Tradeshow and Convention over April 10 to 11.

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Altenar

ReactivAction Limited Partners with Fast Track to Underpin Growth Strategy, Starting with the Brazilian Market

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ReactivAction Limited, an ambitious new player in the iGaming industry offering online casino games and sports betting, has gone live with Fast Track, marking a strategic move to cement a stronghold across multiple markets, starting with Brazil.

This partnership not only marks a dynamic alliance but also a ground-breaking integration of Fast Track with Altenar’s renowned player account management (PAM) platform. This innovative collaboration highlights Fast Track’s exceptional ability to seamlessly integrate with various leading iGaming systems, further cementing its position as the industry’s most versatile and adaptable CRM solution provider.

With plans to expand beyond Brazil into Canada, New Zealand and Ireland through a second brand, ReactivAction Limited was on the lookout for a long-term partner that not only understands its growth trajectory but is also a critical driving force behind its growth. By leveraging Fast Track’s state-of-the-art AI-driven tools, lifecycle automation and real-time data analytics, ReactivAction Limited is poised to elevate its player engagement and retention strategies. This advanced technology empowers ReactivAction Limited to customize communications, personalised promotions and bonuses, aligning them with individual preferences and behaviours for a more tailored and engaging gaming experience.

“We were looking for a platform that sets us up for success from day one, making it possible to execute and automate the entire retention strategy, a system that could scale and mould around our expansion and provide solutions to our unique challenges,” the Director for ReactivAction Limited, Leone Stranges, said. “Fast Track’s lifecycle templates, real-time capabilities and experience within the industry made it a straightforward choice.”

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“We are always excited at the prospect of empowering a forward-thinking operator through our platform,” the founder and Chief Executive Officer for Fast Track, Simon Lidzen, said. “We look forward to a fruitful long-term relationship to support ReactivAction Limited’s growth trajectory as it expands its brand into new markets.”

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