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Unlock the Secrets of Canada’s Booming iGaming Industry at the Canadian Gaming Summit 2023




The 26th edition of the Canadian Gaming Summit, a prominent Canada-focused industry event, is set to offer a more robust conference agenda than ever before thanks to the event’s new management by SBC, a recognized leader in providing industry conference content and educational value to attendees.

Scheduled for June 13-15, 2023, the event will take place at the Metro Toronto Convention Centre and will delve into the Canadian industry’s potential for growth and innovation.

The roster of speakers boasts over 150 Canadian industry specialists, including Amanda Brewer (Country Manager Canada, Kindred), Aubrey Levy (SVP Content & Marketing, TheScore), Cassie Brickman (Managing Director, Betting Hero), Dale Hooper (General Manager Canada, FanDuel), Kris Abbott (Country Manager, Betano Canada), Megan Chayka (Co-Founder, Stathletes Inc), Owen Welsh (Associate Vice President, Global Partnerships, Canadian Football League), Scott Vanderwel (CEO, PointsBet Canada) and Scott Woodgate (VP Canada, BetMGM) among others.

Rasmus Sojmark, CEO & Founder of SBC, said: “This agenda is particularly compelling because it reflects on the current state of the industry in Canada and draws upon lessons learned from both the past year and more mature markets. We’re excited to delve into the specifics of other provinces beyond Ontario, offering valuable insights into how we can modernize the industry while prioritizing responsible practices.”


The ‘Leaders’ and ‘Land-based’ tracks will explore iGaming innovation in Canada, share regulator insights from Ontario, examine expansion opportunities for provinces, and discuss the convergence of land-based, lottery, and iGaming experiences. Topics also include emerging technologies in land-based casinos, reflections on lessons learned from community and charitable gaming, and a debate on First Nations partnerships through various models.

The ‘Growth and Leadership’ track will host roundtable discussions on regulatory and market developments in various Canadian provinces, showcase the ‘First Pitch’ start-up competition and cover topics such as the collaboration with lotteries and crown corporations, responsible gaming, international investment, and social responsibility and ESG within the industry.

The ‘Sports Betting track’ will cover a range of topics, including the provincial rollout of sports betting in Canada, collaborations between operators and regulatory bodies to ensure integrity in sports betting, partnerships between Canadian teams, leagues, and sportsbooks, content innovation, and the potential growth of esports betting.

The ‘Affiliates & Advertising’ track will discuss how affiliates can successfully launch in the Canadian iGaming market by understanding Canadian audience preferences. It will offer regulatory advertising and marketing guidance and discuss how to maximize customer conversions, use data for customer engagement, and engage in responsible partnerships. The track will also feature insights into the Canadian market by comparing it to the more mature European markets.

The ‘iGaming’ track will cover topics such as player engagement, user experience, the convergence of charitable and iGaming in online bingo, Canadian gaming laws, game mechanics, lessons learned from international operators entering the Canadian market, and sourcing diverse talent for local offices.”


Finally, the ‘Payments & Compliance’ track panels will cover topics such as customer choice in adopting cashless systems, how to work with financial institutions and investors, payment technology’s role in customer acquisition and loyalty, modernizing anti-money laundering regulations, alternative currencies, and cybersecurity.

“The agenda topics address current problems and offer solutions. A variety of formats, including keynotes, panels, debates, and roundtable sessions, add to the conference’s appeal, making it a must-attend for everyone operating in or interested in the Canadian market,” Sojmark added.

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IGT Recognized as a Top Employer in the US and Canada by Top Employers Institute





International Game Technology PLC announced that it was recently recognized as a Top Employer in the US and Canada by the Top Employers Institute, a global authority in recognizing excellence in people practices.

This announcement follows the news that IGT Italy earned the Top Employer distinction earlier this year. The Top Employers Institute also independently certified that IGT is an employer of choice, joining more than 2100 organizations in more than 120 countries.

“Earning the Top Employer distinction in the US, Canada and Italy is a significant achievement for IGT, as more than 70% of the Company’s workforce resides in those three countries. The Top Employers Institute provides meaningful benchmarking data that will help IGT drive continuous improvement and provide a working environment where professional growth, inclusion and communication are paramount,” said Dorothy Costa, IGT Senior Vice President, People & Transformation.

To earn this achievement, IGT went through a rigorous application process and provided detailed responses to more than 225 questions pertaining to the Company’s people strategy, which includes its commitment to sustainability, diversity and inclusion, and ethical operations. The application process also encompassed IGT’s achievements in digitization, talent acquisition, professional and leadership development, well-being and performance management.

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NorthStar Announces New Partnership Agreement with BettorView





NorthStar Gaming has announced that it has entered into a partnership agreement with BettorView that will enable NorthStar to engage with consumers in restaurants and bars across Ontario. The partnership provides NorthStar with the opportunity to further expand player acquisition across both sports wagering and online casino in a frictionless and convenient manner.

“Partnering with BettorView will fuel growth and expansion of the NorthStar Bets player base, while also increasing brand awareness amongst priority audiences. The restaurant and bar space is a great sector to reach target consumers who have a high propensity to wager and are often watching live sports and games in a social environment,” said Michael Moskowitz, Chair and CEO of NorthStar Gaming.

As BettorView’s first Canadian iGaming partner, NorthStar will be able to build brand awareness, drive consumer engagement and strengthen its presence in both restaurant and bar environments.

“NorthStar is the ideal partner for us to initiate our entry into Canada with our technology. Our technology allows our gaming and venue partners to customize and localize content so that it fully resonates for sports fans, while also educating them on sports betting and responsible gambling in general. As a Canadian-owned gaming brand with deep Ontario roots, NorthStar shares our appreciation for authentically reaching Ontario sports fans, and we’re proud to partner with them,” Javier Vargas, CEO of BettorView, said.


BettorView reaches consumers through a propriety plug-and-play solution that serves sports betting content to hundreds of venues through its patented technology. BettorView optimizes and customizes the consumer experience to ensure guests receive the most relevant sports and sports wagering information, leading them to spend more time on the platform. Just as importantly, BettorView has continued to extend its commitment to feature safe and responsible gambling content on all of its screens.

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iGaming Ontario to Request Proposals for a Centralized Self-Exclusion Solution in Early 2024





iGaming Ontario (iGO)’s vision is to lead the world’s best gaming market, which includes building a safer and more enjoyable experience for all igaming players in Ontario. To support players who decide to stop or take a break from gambling, iGO is going to issue a request for proposals (RFP) in early 2024 for a centralized self-exclusion solution that will enable a player to self-exclude from all Ontario regulated igaming operators in a single registration process.

Given the coordinated nature of the program across all regulated igaming operators, including Ontario Lottery and Gaming Corporation (OLG)’s igaming site, the successful bidder will be expected to develop and implement a centralized self-exclusion system that integrates with all operator systems and supports players’ self-exclusion registration, renewal, and reinstatement.

The following are iGO’s principles for centralized self-exclusion:

PLAYER FOCUSED – to provide options to players to support their commitment to take a break, to ensure processes are easy to use with minimal barriers and challenges, and to offer a seamless connection to relevant support services.


SUPPORTIVE – to deliver and execute the program in a non-stigmatized, non-judgmental manner; to be supportive and encouraging so that players feel good about registering in self-exclusion.

TRANSPARENT – to ensure expectations and consequences for players and Operators are clear and information is comprehensive and well-promoted.

SECURE – to ensure player information is securely protected and shared only with relevant employees for the purposes of administering the program.

ROBUST – to implement strong processes and procedures bolstered by secure, responsive, and highly available technology to enable an effective program that supports a player’s goals.

VIABLE – to develop systems and procedures that are manageable and practical for Operators to implement.


With these principles in mind, iGO is seeking interest from responsive and nimble companies that are able to build modern, innovative, secure cloud-based SaaS solutions that are high-profile, public-facing and critically important to building and maintaining the trust and confidence of a wide range of stakeholders. The successful bidder will partner with iGO on a multi-year program to develop best-in-class user experiences by leveraging modern, innovative technology.

Some features for an effective centralized self-exclusion solution include:

  • Allowing players to create and manage their self-exclusion profile and including Know Your Client (KYC) identity verification
  • Providing players with easy access to self-exclusion at any time including while they are gambling on any regulated igaming website
  • Having registration, renewal, and reinstatement processes that are intuitive, simple and offer supporting information.
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