Latest News

APAJO Joins EGBA In EU Initiative On Online Advertising And Copyright Protection

Published

3 years ago

February 27, 2023

Reading Time: 2 minutes

APAJO, the Portuguese online gambling association, has signed up to a European Commission Memorandum of Understanding on online advertising and intellectual property rights, joining other online advertising sector stakeholders who are already working together under the agreement. APAJO is the first national gambling association to join the MoU initiative, in addition to the European Gaming and Betting Association (EGBA) at EU-level.

Facilitated by the European Commission, the Memorandum of understanding on online advertising and intellectual property rights (MoU) is an agreement between stakeholders across various European online advertising sectors to reduce advertising on websites that infringe copyrights, such as illegal sports and movie streaming websites. The internet’s advertising ecosystem is complex, and this can sometimes lead to advertising from legitimate brands, including gambling companies, being placed on such websites.

EGBA was a founding signatory of the MoU in 2018, and its efforts to promote the initiative to Europe’s gambling sector have yielded positive results since then. A recent progress report by the European Commission found that, in 2021, advertising from major gambling brands had decreased by 55% on copyright-infringing websites in the EU.

The MoU is open to all partners and EGBA encourages other gambling associations to join EGBA and APAJO in signing up to the MoU and its aims.

“Advertisement is a central component of a safe and licensed online gambling environment. This industry is a relevant advertising sector and APAJO members are aware that, in parallel to the promotion of their brands and activities being indispensable to the channelization of the Portuguese consumer to the regulated environment, we have the responsibility of adhering to and promoting good practices in advertisement and communication. We are very happy to join the EGBA and other signatories of the MoU, as we subscribe to its spirit and mission.” – Ricardo Domingues, President, APAJO.

“We welcome APAJO joining us in support of the European Commission’s initiative to reduce advertising on copyright-infringing websites. The initiative has already proven that when we work together, online advertising sectors can achieve positive results. But there is still more work to do and we continue to encourage other gambling associations to sign up to the MoU and play their part in ensuring that gambling advertising, and its placement, is conducted in a responsible way.” – Maarten Haijer, Secretary General, EGBA.

Source: EGBA

Latest News

N1 Partners Shortlisted at iGB Affiliate Awards

Published

6 minutes ago

May 19, 2026

Master Editor

N1 Partners was shortlisted for the iGB Affiliate Awards in two categories: “Best Affiliate Program” and “Marketing Campaign of the Year”.

iGB Affiliate Awards is a prestigious award in the affiliate industry, annually honouring companies and experts who develop the iGaming market, influence its future, and set industry standards. For N1 Partners, these nominations reflect the high results of the past year.

N1 Partners received nominations in two categories at once:

Best Affiliate Program

N1 Partners creates the best conditions for partners by providing a portfolio of 14+ betting and casino brands in 10+ Tier-1 GEOs. Moreover, in 2025, the average monthly volume of FTDs driven by partners increased by 150%. This is one of the most striking indicators of company scaling and effectiveness. N1 products are also constantly evolving and expanding, with 4 new brands added in 2025 with high conversion rates and extensive scaling capabilities.

Marketing Campaign of the Year

N1 Puzzle Promo has become one of the largest promos in the affiliate industry in 2025, with 350+ partners, reaching over 6 million views in 50+ media. With a prize pool of €500,000 and the main gift, Robinson R22 helicopter, the campaign brought partners from around the world together and provided an opportunity to receive solid rewards for traffic achievements.

At the same time, N1 Partners continues to create competitive mechanics for partners in 2026 — the N1 Traffic Cups tournament series continues to strengthen partner engagement and develop the affiliate community.

This year, the company also launched sports traffic on three brands — N1 Bet, RollXO, and Lucky Hunter — and released a new vertical, Prediction Markets, a betting format for real events with simple “yes/no” mechanics.

Scale your results with N1 Partners:

14+ casino and betting brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top affiliates

Be number one with N1!

Compliance

The Mill Adventure wins GLI-19 certification ahead of Ontario market entry

Published

11 minutes ago

May 19, 2026

Wladimir P.

the-mill-adventure-wins-gli-19-certification-ahead-of-ontario-market-entry

The Mill Adventure has obtained GLI-19 certification as it prepares to enter regulated online gaming in Ontario, a key step in the platform provider’s North American expansion plans.

The company said the certification supports technical compliance requirements common across regulated North American markets, including platform functionality, reporting processes, KYC measures and geolocation. GLI-19 is a technical standard used for interactive gaming systems.

The milestone comes ahead of The Mill Adventure’s planned launch with its first client in Ontario. The company said it will build on experience in multiple European regulated jurisdictions as it targets further growth in North America.

The Mill Adventure also pointed to recent developments including the launch of Dutch operator Winz.nl and a wider integration with Optimove’s CRM suite.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Achieving GLI-19 certification reinforces that our platform and compliance framework are built to support the complexity regulated operators face in markets like Ontario, without compromising performance or scalability.

“Our focus is not simply on entering North America, but on becoming a long-term technical partner for operators looking to scale efficiently across regulated jurisdictions.”

The post The Mill Adventure wins GLI-19 certification ahead of Ontario market entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch

Published

11 minutes ago

May 19, 2026

Wladimir P.

everymatrix-gets-conditional-aglc-approval-ahead-of-alberta-igaming-launch

EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.

The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.

At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.

The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.