Africa

Mojabet becomes Olympique de Marseille’s official African betting partner

Published

3 years ago

February 24, 2023

Reading Time: 2 minutes

Olympique de Marseille is pleased to announce the signing of a partnership agreement with Mojabet. The online sports betting company has become the club’s official African betting partner for the next six years (2022-2028).

Mojabet is a leading gaming operator in Africa, whose services extend beyond the gaming industry to financial technology, mobile money and telecommunication value added services. The tie-up with OM adds momentum to Mojabet’s ambitions of expanding its online offerings for African sports fans. This partnership underscores its commitment to international growth and the promotion of fan-friendly engagement within a responsible gaming culture.

The partnership between Mojabet and Olympique de Marseille will provide a platform from which the combined fanbases of both parties can grow and engage. Leveraging the natural sporting synergies between two powerful networks is the common goal.

To celebrate kicking-off the partnership Mojabet has launched a bespoke competition named OM8 whereby users must answer eight correct questions each week on the outcome of the upcoming fixture for a chance to win a cash prize and a range of authentic OM memorabilia. The weekly prediction game launches on Sunday to coincide with OM’s game with PSG.

Mojabet’s brand will also benefit from Digital Overlay technology, which targets audiences in the region by geo-location ads displayed on the Club’s LED screens. Mojabet can leverage this technology in Africa for all Ligue 1 matches, played at the Orange Velodrome.

“Olympique de Marseille is a world-renowned club that has deep roots within the African football landscape and communities” said MOJA Group CEO Paris Anatolitis. “Mojabet has established a dominant position across the continent but also has ambitious growth plans. OM is the perfect strategic partner for us to help us nurture even stronger fan connections through unique live experiences, and complement our highly engaging online betting opportunities. Our OM8 competition offers a glimpse of the engaging initiatives we’ll be running to give something back to our customers.”

Pedro Iriondo, Strategy & Development General Manager, Olympique de Marseille:

“We are delighted to welcome Mojabet as a regional betting partner in Africa. We believe Mojabet will be an ideal partner for the club, and together we will be able to reach and engage more with our fan base in Africa. We share similar values around the beautiful game to achieve our goals. We look forward to developing our cooperation with Mojabet with top-class content. This partnership demonstrates our commitment to continuing the club’s history with the African continent.”

Africa

Broadway Platform secures LSLGA B2B supplier licence for Nigeria

Published

34 minutes ago

April 21, 2026

Wladimir P.

broadway-platform-secures-lslga-b2b-supplier-licence-for-nigeria

Broadway Platform has been granted a B2B supplier licence by the Lagos State Lotteries and Gaming Authority (LSLGA), allowing the company to provide technology services to licensed operators in Lagos State and the wider Nigerian market.

The approval covers Broadway Platform’s product suite, including casino and sportsbook infrastructure, payments, CRM, risk management, affiliate tools and back-office systems, according to the company.

The licence also extends to BroadHub, described as SPRIBE’s content aggregation platform. Broadway Platform said BroadHub provides access to slots, table games and live dealer content from more than 120 providers.

Giorgi Samkharadze, Director of Broadway Platform, said: “Gaining our LSLGA supplier licence is an important step in our commitment to operating within robust local regulatory frameworks. Nigeria represents a key growth market for us, and this approval ensures our partners can operate with full confidence in the compliance and integrity of their platform infrastructure.”

The post Broadway Platform secures LSLGA B2B supplier licence for Nigeria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi

Published

5 days ago

April 16, 2026

Wladimir P.

tada-gaming-joins-inaugural-igaming-afrika-summit-in-nairobi

Supplier plans Stand A08 meetings on May 4-6 as it targets further growth across African iGaming markets.

TaDa Gaming will attend the inaugural iGaming AFRIKA Summit in Nairobi, Kenya, on May 4-6, where it plans to meet partners and operators at Stand A08 as it targets further expansion across African markets.

The supplier said it is live in more than 16 countries and is preparing to launch in South Africa through new partnerships and collaborations. TaDa described its approach as a “glocalisation strategy” built around global core mechanics and localised content.

TaDa highlighted its Fortune Gems and Fortune Coins series—specifically Fortune Gems 500 and Fortune Coins 2—as key titles, alongside its market-tailored X Hot slots, including X7 Hot. The company also pointed to its mobile-first focus, citing “fast loading and lightweight deployment” to support local infrastructure and devices.

The company said its Africa footprint includes partnerships with betPawa, Hollywoodbets, World Sports Betting and Betway, as well as distribution via 1XBET and BetConstruct. TaDa previously won SiGMA Africa Slot Newcomer of the Year.

Ray Lee, Director of Business Development, TaDa Gaming, said: ‘We are consistently growing our brand awareness through new partnerships across multiple markets, increasing our know-how and positively impacting our ability to keep delivering the experiences players want. We welcome everyone to drop by Stand A08 to meet our dedicated team and find out more about what we can do for your African success.’

The post TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

Playson goes live with Betika in Kenya and Uganda

Published

1 week ago

April 14, 2026

Wladimir P.

playson-goes-live-with-betika-in-kenya-and-uganda

The supplier enters Kenya via Betika, with the rollout deployed through the Casimba (Markor) aggregation platform.

Playson has entered the Kenyan market after going live with Betika, making its online casino content available to players in Kenya and Uganda.

The rollout includes Playson titles Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. The integration was delivered via the Casimba (Markor) aggregation platform, according to the companies.

Conor Jenner, Senior Sales Manager at Playson, said: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.

We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”

Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”

The post Playson goes live with Betika in Kenya and Uganda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.