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£10,000 crane toy fundraiser launched by Bacta, Rays of Sunshine and Whitehouse Leisure
Trade body bacta, wish granting charity Rays of Sunshine and manufacturer Whitehouse Leisure have teamed up to launch a new fundraising drive to help brighten the lives of seriously ill children across the UK.
The organisations are aiming to raise £10,000 from the initiative, which will see Whitehouse Leisure sell their brand new ‘Cute Eco Animal’ plush products from its award-winning environmentally friendly Eco Earth range of plush toys to amusement operators.
The price of the toys will include a 25p donation which is being matched with a further 25p from Whitehouse Leisure.
These donations will be donated via the Bacta Charitable Trust (BCT) to Rays of Sunshine, a charity that brightens the lives of seriously ill children across the UK by granting wishes and providing ongoing support in hospitals, at the end of the summer season (30th September).
In addition to matching what is raised through the Cute Eco Earth Animal plush fundraiser, Whitehouse Leisure will also produce a range of eye-catching promotional material for use in the crane machines to promote the Rays of Sunshine initiative.
Details of the work that Rays of Sunshine does will feature on the swing-tags affixed to each toy to help spread the message.
News of the initiative comes after the BCT renewed its partnership with Rays of Sunshine at the end of last year, donating £20,000 to the charity.
The BCT and Rays of Sunshine are hoping to raise £100,000 together over the next two years. Some £30,000 has already been raised.
The amusement machine industry has raised £500,000 for Rays of Sunshine through the BCT over the past decade.
Bacta CEO John White said: “This is a fantastic and innovative initiative from Whitehouse, Rays of Sunshine and BCT. It is also great to see that all the toys sold will be eco-friendly. We are a long-standing supporter of Rays of Sunshine and we are extremely proud of helping brighten the lives of more than 80,000 seriously ill children and their families over the years.”
Chairman of bacta Charitable Trust, Steve Hawkins, said: “We are excited to be working with Whitehouse Leisure on this new fundraising initiative with Rays of Sunshine. I am sure we will see a great response from the wider industry as Whitehouse has generously pledged to match all funds raise through the crane toy programme.”
Cheryl Tissot, Interim CEO at Rays of Sunshine, said: “The Cute Eco Range is such a fun initiative that will have a big impact for seriously ill children across the UK. We’re delighted to be partnered with the bacta Charitable Trust, creatively raising funds to help us grant even more magical wishes. We want to thank all the partners involved and hope that everyone enjoys the range, donating and having fun in the process.”
Phil Setter, Managing Director of Whitehouse Leisure said: “We are delighted to partner with Bacta on the crane toy fundraiser and to help raise invaluable donations for such a fantastic charity like Rays of Sunshine. We see the smiles that our products bring to children every day and to help raise money for Rays of Sunshine through the sales of our Cute Eco Earth plush toys is something we are extremely excited to be a part of.”
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PRAGMATIC PLAY LANDS A CATCH IN BIG BASS BONANZA – REEL ACTION
Pragmatic Play, a leading content supplier to the iGaming industry, has extended its fan-favourite fishing franchise with the release of Big Bass Bonanza – Reel Action.
In this 5×3 Slot, where money symbols can be worth up to 2,000x the total bet, hitting three, four or five scatters activates an exciting bonus game with 10, 15 or 20 free spins respectively.
The fisherman wild lends a helping hand during the feature, not only collecting all money symbols that land with him, but also randomly making money symbols appear when none are present on screen. Every fourth fisherman to land retriggers the bonus game with 10 additional free spins, as well as a 2x multiplier for the first retrigger, 3x for the next, and 10x once a dozen fishermen have been collected.
Big Bass Bonanza – Reel Action follows Big Bass Secrets of the Golden Lake and Big Bass Day at the Races as the latest additions to Pragmatic Play’s iconic game series.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Big Bass Bonanza – Reel Action brings classic underwater fun and winning opportunities to Pragmatic Play’s Big Bass franchise, which continues to grow in popularity with each new adventure.”
The post PRAGMATIC PLAY LANDS A CATCH IN BIG BASS BONANZA – REEL ACTION appeared first on European Gaming Industry News.
Latest News
ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove
Tier 1 iGaming operator ComeOn Group, is further strengthening its leading data-driven personalisation strategy by extending its partnership with Optimove. Leveraging its proprietary platform technology and advanced data warehouse, ComeOn introduces an innovative personalisation strategy that tailors content to individual preferences, delivering a market leading player experience to its entertainment audiences.
ComeOn is broadening the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform, allowing for a better and even more customised player experience for ComeOn’s customers. By extending the partnership to cover ComeOn’s proprietary sports betting platform, Optimove will support ComeOn Group in their ambitious growth plans within sports betting.
Sherwin Jarvand, Chief Data Officer at ComeOn Group, said, “Personalisation has always been key to our strategy and powered by our proprietary platform. As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering. Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content. We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”
Matthew Gilbery, Director of Personalization Offering at Optimove, “ComeOn Group is a perfect example of how to tackle personalisation at scale. They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”
The post ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove appeared first on European Gaming Industry News.
Compliance Updates
Danish Gambling Authority Updates Requirements for Reporting Game Data
The Danish Gambling Authority (DGA) has updated the requirements for reporting game data.
Interested parties can comment on the update before the final version is issued. Comments must be sent to the DGA no later than Monday the 10th of June 2024. Comments must be submitted by using the contact form.
The DGA expects the updated requirements for reporting game data to come into force in 2025. The final date has not been determined. A possible transition period will be described in connection with the issuing of the updated requirements for reporting game data.
Changes
Several linguistic adjustments have been made and some guidance texts have been added/adjusted. In addition to this, the following significant changes and additions should be mentioned:
- Addition of a requirement that bets on fixed odds must be reported as independent transactions
- Addition of requirements for reporting on odds for betting
- Added requirement for reporting event information incl. list with country codes and sports
- Added requirements for reporting odds on bets as well as specific requirements for reporting partially closed bets and Spreadbetting
- Clarifying the handling of reporting for the betting exchange/BetExchange
- Exception where SpillerInformationIdentifikation does not have to be reported for land-based betting has been removed after the introduction of the requirement for Player ID
- Adding requirements for reporting RNG used for Virtual Fixed Odds
- Adding a requirement that a casino session cannot be interrupted in the middle of a move, as well as a description of how “a move” is defined
- Clarification of different poker types and how they are reported
- Adding requirements to win lists in poker tournaments and manager games
- Clarification of downscaling of pool games
- Adding new requirements for providing test data for Jackpots
- Clarifying the handling of changes to reported data. Including specific clarification of the distinction between changes to the game result and correction of error reporting.
The post Danish Gambling Authority Updates Requirements for Reporting Game Data appeared first on European Gaming Industry News.
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