Daily Fantasy Sports
ITP enters partnership with Playtech to deliver expansive F2P and DFS portfolio to its customers
Deal allows free-to-play and daily fantasy sports specialist to offer its wide selection of content to bolster the offering of the gambling industry’s leading technology company
Inside The Pocket (ITP), the world’s biggest free-to-play (F2P) and daily fantasy sports (DFS) aggregation platform, has entered into a strategic partnership with Playtech, the world’s largest online gaming technology supplier, to bring the sector’s most comprehensive suite of F2P and DFS games to its array of international operator partners.
Accordingly, this attractive bespoke agreement with Playtech offers access to a technology platform that supports a significant number of regulated online global gambling operators, granting ITP broader scope with which to deliver more than 100 F2P and DFS games and execute territory-by-territory in localized fashion.
This platform-to-platform (P2P) integration also sees ITP enhance its status as the largest, most agile, turnkey solution for F2P and DFS across the planet. The relationship allows ITP to serve as a key tool for Playtech customers to leverage the ecosystem with powerful acquisition and retention tools, which neatly complement Playtech’s suite of other B2B services.
ITP’s platform provides an industry-first aggregation model focused on F2P and paid DFS for the gaming industry – a literal game-changing marketplace that harnesses a range of established and emerging suppliers with one simple route to market. In turn, this offers ITP clients a wealth of value-creation opportunities across a spectrum of content from a single, seamless integration, positioning DFS alongside F2P and P2P verticals to maximize customer acquisition and consumer insights.
Across the market in the Americas, DFS companies typically enjoy engaged audiences in many U.S. states or Canadian provinces before they open up to sports betting. This creative collaboration now allows ITP clients to see F2P working in tandem with peer-to-peer DFS and wider igaming in an innovative, socially responsible way.
Importantly – in South America, for example, but also worldwide – Playtech’s global business already generates significant cashflows and crossover synergies around both sports betting and igaming. This also ensures clear differentiation from nearly all other U.S. sports betting and igaming ventures for ITP, which will benefit from Playtech’s strong brand awareness and cross-vertical igaming spread amongst the growing and underserved Hispanic populations.
ITP clients can target specific recreational player-groups and fulfil nuanced acquisition and retention goals. This partnership presents a way of entertaining and educating players without the need to push them towards more questionable introductory offers that have already proven unsustainable for a mutually beneficial and socially-responsible ecosystem.
Anthony Evans, VP of Product Strategy at Playtech, said: “The international scope provided by Inside The Pocket’s content aggregation platform represents an exciting opportunity for Playtech. With open access to some of the best Free-to-Play, peer-to-peer DFS products and other agile content solutions, Playtech’s clients will have more versatile options than ever to drive diversified player engagement. ITP’s content aggregation platform also provides the requisite flexibility for newly regulated and maturing markets. We’re looking forward to how these games perform for the end user across this diverse range of markets.”
Hussain Naqi, Founder and CEO of Inside The Pocket, said: “Obviously, we’re thrilled to announce this partnership with a powerhouse provider whose reputation for excellence continues undimmed. This key integration allows ITP to serve as a tool for Playtech to offer their customers a responsive acquisition tool, amid an already revered B2B toolkit. Consequently, we can offer different sportsbooks something that is positively delineated from existing versions of F2P/DFS to help them supersede and surpass their local rivals.
“As the only F2P and DFS-focused aggregation platform, we offer a unique way for our clients and prospects to acquire and retain repeat-customers at a low cost, but also to stay fully compliant in non-regulated states or provinces and around the world. ITP’s all-consuming range of content and data tools helps to drive engagement for sportsbook and DFS audiences, by virtue of a series of game formats that have player-education and augmented activity at their core. Increasingly, though, we are adding a range of new products and game types to our ever-expanding portfolio – from pay-to-play products to pools-based fantasy games.”
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Acquisitions/Merger
FantasySpin and FastDraft Announce Merger to Create the Ultimate Fantasy Sports Platform
FantasySpin, a premier Daily Fantasy Sports (DFS) operator, and FastDraft, the rapidly growing Best Ball platform, announced a corporate merger. The strategic combination will create a fantasy sports powerhouse offering sports fans an unparalleled, all-encompassing fantasy experience.
FantasySpin and FastDraft booked over $1M in contest entries in the first year. The stage is now set for massive 2026/2027 growth as FantasySpin contests will be available to an expanded population of 330 million people across 38 U.S. states and Canada.
DFS Innovation Leader
FantasySpin, renowned for its groundbreaking contributions to the Daily Fantasy Sports (DFS) industry, strengthens its market position with this merger. The company’s patented DFS products gamify the process of building fantasy lineups to provide immediate gratification. FantasySpin users leverage skill and strategy to build teams in a thrilling, slots-like experience—sitting at the intersection of iGaming and fantasy sports. The merger reinforces FantasySpin’s commitment to delivering hyper-engaging user experiences and fostering innovation within the DFS space.
“This merger is a monumental step forward for the fantasy sports industry. Our community loves the immediate gratification of DFS, and we recognize the explosive popularity of the Best Ball format. By joining forces with FastDraft, we are giving more than 60 million fantasy gamers in North America the ultimate toolkit to play how they want and when they want, fast,” said Steve “Dakota” Happas, CEO of FantasySpin.
Revolutionizing Best Ball
FastDraft’s proprietary, user-friendly best ball format allows drafts to finish in under five minutes. The platform eliminates the need for constant in-season roster management, waivers, and trades. The merger allows FastDraft to instantly expand its NFL products to the NBA, PGA, MLB, NHL, and other major sports. With the addition of FantasySpin DFS contests, FastDraft users may now enjoy sweating the action across all major professional sports 365 days a year.
According to FastDraft founder Matt Kelley, the partnership is a game-changer for fantasy sports players around the world.
“These two brands teaming up is excellent news for fantasy players worldwide, and I’m thrilled to witness the exciting possibilities that lie ahead as we unite the best daily and season-long fantasy formats on the planet,” said Kelley.
A Unified Platform Vision
The merger signifies a milestone as FantasySpin looks to integrate its engaging free-to-play and real-money game formats across 5 major professional sports, as well as college football and basketball, into FastDraft’s full suite of NFL fantasy sports contest formats. Users will soon be able to deposit and play seamlessly between platforms, marking a significant advancement in fantasy sports offerings. Anticipated integrations include:
• New DFS Markets: 86% of the U.S. population will have access to FantasySpin’s slots-meets-daily fantasy contests.
• Expanded Contest Optionality: Users will have a robust suite of gamified DFS experiences and rapid Best Ball draft formats across major sports.
• Unified Wallet System: A single account and shared bankroll to manage funds across all game types.
• Shared Promotions and Loyalty Rewards: Earn special prizes, promo funds and free-play bonuses regardless of which format you choose to play.
“The sports gaming ecosystem is heading toward a significant consolidation — operators like DraftKings, FanDuel, Fanatics, Underdog, and Betr are all competing for the same users, many of whom already have accounts across every platform, and the rise of prediction markets (Kalshi, Robinhood) has only accelerated that disruption and pressure on traditional operators. The companies that survive will be those who find ways to differentiate their product or merge with others, and we built FantasySpin around a truly unique experience — where skill meets thrill — precisely for that reason,” said Steve “Dakota” Happas, CEO of FantasySpin.
The post FantasySpin and FastDraft Announce Merger to Create the Ultimate Fantasy Sports Platform appeared first on Americas iGaming & Sports Betting News.
Daily Fantasy Sports
PrizePicks Becomes Official Daily Fantasy Partner of NBA
The National Basketball Association (NBA) and PrizePicks, a leading sports entertainment operator in North America, announced a multi-year partnership, making PrizePicks an official Daily Fantasy Sports Partner of the NBA. The partnership will expand fan engagement through innovative experiences and content.
Through the league partnership, PrizePicks will integrate NBA intellectual property across its daily fantasy and free-to-play products and marketing initiatives. This includes the use of NBA League, collective NBA Team, and NBA Event marks across approved digital platforms, including the PrizePicks app and website. The partnership was facilitated by KLUTCH Sports Group’s Brand Consulting and Sports and Brand Insights divisions.
“This partnership with the NBA marks an important milestone for PrizePicks as we continue to grow alongside one of the most iconic leagues in sports. Basketball has always been at the heart of our brand, and this collaboration reflects our deep roots in the game. Our focus has always been on delivering fun and responsible experiences, and working with the NBA allows us to bring that commitment to fans through innovative integrations that enhance how they engage with the game,” said Mike Ybarra, CEO of PrizePicks.
“PrizePicks has established itself as a leader in daily fantasy sports through innovation and a strong focus on the fan. We’re excited to collaborate with PrizePicks to enhance the NBA fan experience by combining the league’s unmatched moments with PrizePicks’ interactive innovation, creating new and engaging ways for fans to connect with the game,” said Eric Rimsky, Head of Domestic Fantasy at NBA.
The agreement also enables PrizePicks to execute promotional campaigns and participate in co-marketing efforts across NBA digital and media platforms. Additionally, the National Basketball Players Association (NBPA) will grant PrizePicks the ability to use images of multiple NBA players across its marketing, content, and promotional initiatives.
As PrizePicks continues to expand its national footprint, the company remains committed to maintaining the highest standards of compliance, integrity, and Responsible Gaming. In 2025, PrizePicks earned iCAP accreditation from the National Council on Problem Gambling, becoming the first and only fantasy sports operator to receive this certification.
The post PrizePicks Becomes Official Daily Fantasy Partner of NBA appeared first on Americas iGaming & Sports Betting News.
Atlas World Sports
Atlas World Sports Launches its New DFS Product, AtlasDFS
Atlas World Sports, the sports betting platform that aggregates odds and data from more than 20 sportsbooks into a single app, has launched AtlasDFS, its new daily fantasy sports product.
Atlas World Sports has built its reputation as the Expedia of sports betting — a single app where users can compare odds, bonus offers, and bet types across regulated sportsbooks such as DraftKings, FanDuel, Caesars, BetMGM, and Hard Rock Bet. AtlasDFS adds a full daily fantasy experience to that ecosystem, giving users one place to research, compare, and compete.
AtlasDFS is live now with the NBA and will expand to the PGA Tour and NHL in Q2, MLB in July, and the NFL this fall. The site uses a Pick’em format in which users select More or Less on stat projections for two to six players per entry. The platform grew out of a strategic acquisition in October 2024 and has since been rebuilt and integrated into the broader Atlas ecosystem alongside live scores, stats, expert analysis, and predictive AI.
“Our goal is to build a next-generation fantasy sports experience that blends everything fans love about daily fantasy with the real-time power of sports betting insights,” said Kevin Koeppel, Director of Product at Atlas World Sports.
Koeppel, who previously founded the DFS product No House Advantage, which later transitioned to Betr, was brought on to head Atlas World Sports’ expanding fantasy division.
“Adding AtlasDFS completes the picture for our users. Whether you’re shopping for the best line, tracking live stats, or building a daily fantasy lineup, you can do all of it with Atlas. That’s what we’ve been working toward,” said Robert Kraft, CEO and Co-Founder of Atlas World Sports.
AtlasDFS is accessible through the Atlas World Sports app and at AtlasDFS.com.
The post Atlas World Sports Launches its New DFS Product, AtlasDFS appeared first on Americas iGaming & Sports Betting News.
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