Canada
Genius Sports launches suite of NFL free-to-play interactive games to grow international fanbase
The National Football League (“NFL”) and Genius Sports Limited (“Genius Sports”), have expanded their partnership to engage NFL fans by launching a range of unique free-to-play games in select international markets.
As the NFL’s exclusive distributor of official league data, Genius Sports will provide knowledge-based predictor, bracket and personality quiz-style games to boost engagement with NFL fans in Australia, Brazil, Canada, France, Germany, Mexico and the UK.
This customised suite of digital products will challenge fans to test their NFL knowledge through draft pick predictor games, gameday score forecasts as well as Playoff and Super Bowl bracket selections. These interactive products will gamify the entire NFL fan experience and drive repeated engagement with year-round multilingual content.
Players will be encouraged to sign up for the NFL’s official games, giving them a direct platform to compete against other NFL fans around the world. In addition, these interactive tools allow the NFL to better understand its worldwide audience and personalise future fan experiences.
Genius Sports is the NFL’s exclusive distributor of real-time and official play-by-play statistics, NGS data and official sports betting data feed. Through its Marketing Suite, Genius Sports offers an all-in-one engagement engine to transform how brands and sports identify, engage and retain fans. As well as gamification tools and official data feeds, the Genius Marketing Suite offers a sports-centric media buying service and a dynamic creative platform.
This season, Genius Sports has launched data-driven predictor and pick ’em games for several NFL teams, including the Rams, Colts, Broncos and Raiders.
“Extending our partnership to deliver immersive free-to-play games is the latest example of Genius Sports expanding our role at the heart of the NFL ecosystem,” said Josh Linforth, Chief Revenue Officer at Genius Sports. “The NFL’s global audience is growing rapidly and our bespoke games including the highly popular NFL Super Bowl Challenge, will be central to the league’s strategy to capture new audiences from around the world.”
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Caesars Digital
RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion
RubyPlay, a studio-based content ecosystem, is further strengthening its presence in Ontario as part of its broader North American growth strategy with a new partnership with Caesars Entertainment.
The partnership will see a curated selection of RubyPlay’s fan-favourite titles, including JMania® Lucky Pyggs, Mad Hit® Mr Coin and Diamond Explosion® 7s SE, made available on Caesars Entertainment’s online casino platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
This partnership is also set to expand in the near future with the addition of content from Koala Games, one of RubyPlay’s most popular titles. The launch with Caesars represents a significant milestone for RubyPlay in Ontario, building on its momentum following its initial entry into the province early last year, where its portfolio of high-performance games has already gained traction with top-tier operators.
Partnering with Caesars Digital underscores RubyPlay’s growing influence and reputation within a key global territory, as well as the strength of its multi-studio platform, which is designed to bring tailored content to regulated markets worldwide. The partnership also forms part of a broader collaboration, with potential to expand into additional North American markets.
Dima Reiderman, CCO at RubyPlay, said: “By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model.”
“Launching with Caesars in Ontario allows us to further scale our content offering within a highly competitive regulated market. Our approach is to deliver high-performing titles that align with each operator’s needs, combining the flexibility required for local markets with the consistency needed to scale, while ensuring efficient rollout and strong market relevance.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “We’re committed to partnering with brands that bring high-quality, differentiated content to our players.
“RubyPlay provides exactly that with its steady pipeline of tailored, high‑performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province.”
The post RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Caesars Digital
RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion
Latest launch on Caesars’ marquee online casino platforms marks a key milestone for studio ecosystem
RubyPlay, a studio-based content ecosystem, is further strengthening its presence in Ontario as part of its broader North American growth strategy with a new partnership with Caesars Entertainment.
The partnership will see a curated selection of RubyPlay’s fan-favourite titles, including JMania® Lucky Pyggs, Mad Hit® Mr Coin and Diamond Explosion® 7s SE, made available on Caesars Entertainment’s online casino platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
This partnership is also set to expand in the near future with the addition of content from Koala Games, one of RubyPlay’s most popular titles. The launch with Caesars represents a significant milestone for RubyPlay in Ontario, building on its momentum following its initial entry into the province early last year, where its portfolio of high-performance games has already gained traction with top-tier operators.
Partnering with Caesars Digital underscores RubyPlay’s growing influence and reputation within a key global territory, as well as the strength of its multi-studio platform, which is designed to bring tailored content to regulated markets worldwide. The partnership also forms part of a broader collaboration, with potential to expand into additional North American markets.
Dima Reiderman, CCO at RubyPlay, said: “By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model.”
“Launching with Caesars in Ontario allows us to further scale our content offering within a highly competitive regulated market. Our approach is to deliver high-performing titles that align with each operator’s needs, combining the flexibility required for local markets with the consistency needed to scale, while ensuring efficient rollout and strong market relevance.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “We’re committed to partnering with brands that bring high-quality, differentiated content to our players.
“RubyPlay provides exactly that with its steady pipeline of tailored, high‑performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province.”
The post RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion appeared first on Americas iGaming & Sports Betting News.
AGCO
Platipus Gaming secures Ontario supplier licence
Platipus Gaming has obtained a supplier licence in Ontario, Canada, clearing the company to provide gaming content to licensed operators in the province.
The licence brings Platipus under the oversight and technical standards required in Ontario, with the company positioning the approval as part of its broader focus on regulatory alignment and responsible product supply.
A spokesperson from the Legal Department commented:
“We are pleased to receive our supplier licence in Ontario and to make our gaming content and solutions available. Following a comprehensive application process, we can now formally present this achievement as part of our regulated market presence.”
Viktoriia Andreasen, Head of Marketing, added:
“Ontario stands out as a well-structured and highly organised jurisdiction. It represents an important regulated market with strong operational standards”.
The company said the approval supports its “compliance-by-design” approach, where regulatory requirements are integrated early in product development, and that operating under Ontario’s framework can help support entry into other regulated markets that reference Ontario standards.
The post Platipus Gaming secures Ontario supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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