Latest News
TrueLayer launches Signup+ to transform iGaming experience
Europe’s leading open banking provider, TrueLayer, announces the launch of the UK’s first-ever automated onboarding product using open banking APIs to improve the onboarding experience for iGaming operators and players.
The first in a new generation of services built using open banking technology, Signup+ combines account creation with instant deposits to streamline the signup process. It uses bank-sourced data to verify a customer’s name, address and date of birth within seconds, providing a faster, KYC-compliant onboarding process, while also reducing the risk of payment fraud, underage gambling and bonus abuse. All of this is done with just one deposit from a player’s online bank. Funds instantly become available in a player’s account, allowing them to get started with iGaming services right away.
Speed of account set up and withdrawals are key factors for players when deciding which operator to use. According to research produced in partnership with YouGov, 6 in 10 iGaming players do not complete a sign-up process that takes more than five minutes. On the other end of the spectrum, 85% of players also said that being able to swiftly secure their withdrawals was an important factor when choosing an iGaming platform.
High player drop off rates during the registration process due to clunky processes and slow verification are a huge problem for iGaming operators, but Signup+ offers a real solution. Powered by open banking, Signup+ will enable iGaming operators to deliver the experience their players are increasingly expecting by making registration and withdrawals faster, safer and more efficient.
Signup+ reduces the threat of payment fraud, identity fraud and bonus abuse with bank authentication built into every payment and real-time identity data checks. At the same time, it can help iGaming operators reduce the costs associated with manual verification checks and transactions.
Francesco Simoneschi, CEO & Co-Founder at TrueLayer, said: “In the iGaming sector, clunky and inefficient sign-up processes are leading to revenue losses of up to 60% for operators, as players increasingly prioritise speedy signup and payouts.
“By using open banking technology in conjunction with real time identity data, Signup+ automates the onboarding process in a way which hasn’t been possible before in the UK. As well as improving the player experience in iGaming, Signup+ represents a new generation of use cases for open banking, and brings onboarding to the forefront of the conversation about where open banking is heading in the future.”
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One of the top casino game providers, Endorphina, has announced the release of its brand-new title, Jolly Queen, which will join its portfolio on April 27th. Jolly Queen is a 5-reel, 5-row fruit slot with 50 fixed paylines, introducing players to the lifestyle of the nobles.
On top of the aristocratic ambiance, Jolly Queen provides players with Free Games, allowing them to master the reels. During the Free Games, at least one Expanding Wild Joker is guaranteed to appear on the screen.
Furthermore, Jolly Queen also features the Royal Treasures Pick Game, enabling players to get a taste of the noble lifestyle. In the Bonus Game, players can choose from three gold-filled treasure chests, containing prizes of 10x, 30x, and 50x their total bets.
The post Endorphina releases its newest title – Jolly Queen! appeared first on European Gaming Industry News.
Latest News
Kambi Group’s AI-powered trading division Tzeract enters into Bet Builder partnership with European operator kwiff
Tzeract to provide its leading Bet Builder product in the cutting-edge supplier’s first commercial partnership
Kambi Group plc, the world’s trusted sports betting partner, today announced its AI-powered trading division Tzeract has partnered with kwiff to provide its powerful Bet Builder product to the innovative sports betting operator.
The partnership represents the first commercial deal for Tzeract since it was officially launched as a standalone division earlier this year, marking a significant step forward for Kambi as it continues to expand its range of modular services.
Tzeract will initially provide kwiff with its industry-leading Bet Builder football product ahead of the highly anticipated Euro 2024 football tournament, ensuring kwiff customers enjoy an unparalleled betting experience throughout the competition. Additional sports will be added during the course of the partnership.
Unlike other third-party products, Tzeract’s Bet Builder has been designed to seamlessly integrate into an operator’s existing sportsbook and can utilise either the operator’s existing pricing or leverage Tzeract’s AI-generated odds. Working with kwiff, the super-charged betting operator, known for its proprietary platform, sportsbook and innovative modular tech stack, presented Tzeract both of these opportunities.
Having powered football pricing for the Kambi network since 2022, Tzeract is on a mission to establish a new standard in sports betting by providing an indispensable service which empowers operator innovation and makes it possible to bet on anything, at any time.
As part of the Kambi Group, Tzeract benefits from Kambi’s vast network data to inform its state-of-the-art AI-powered algorithmic trading capabilities in combination with increasingly rich sports data.
David Jacquet, Interim Managing Director at Tzeract, commented: “I am thrilled to announce Tzeract’s inaugural commercial partnership which will enable us to demonstrate the full power of Tzeract outside of the Kambi network for the first time. To work with such an innovative sportsbook like kwiff will provide the opportunities to build the world’s most exciting and intuitive betting experiences together.”
Niklas Fallsjo, Head of Sportsbook Innovation at kwiff, added: “We are delighted to partner with Tzeract and integrate their market-leading Bet Builder product into our proprietary sportsbook. This innovative solution perfectly aligns with our commitment to providing our customers with an unrivalled and entertaining betting experience. We are confident that the addition of Bet Builder will be a hit with our players.”
The post Kambi Group’s AI-powered trading division Tzeract enters into Bet Builder partnership with European operator kwiff appeared first on European Gaming Industry News.
Could you describe the range of products and services that Wise Gaming offers? What makes them unique or appealing to potential clients?
Wise Gaming is the fastest-growing, Complete platform offering both White-Label & Turnkey Solutions. The Wise Gaming solutions are built from our team’s extensive experience: 15 years B2C and 10 years B2B. We know the importance of a truly modular approach, allowing our partner the ability to obtain our entire solution or individual components to enhance what they already have.
In what regions or markets does Wise Gaming primarily operate? Are there any plans for expansion into new territories?
Our focus has been on both the European & LatAm Continents. With enormous success in our B2C operations, we are relying on our extensive experience. We believe the balance between established & emerging markets brings both knowledge and the ability to learn and adapt, truly focusing on our partners needs without limitations.
2025 will be Wise Gaming’s year of expansion! 2024‘s goal is about building on our success in EU & LatAm whilst planning next years’ growth in both Africa & Asia.
What technologies does Wise Gaming employ to deliver its iGaming solutions? Can you highlight any proprietary technologies or platforms that differentiate your offerings?
From our 15 years of B2C success, we felt that we understood both the pleasure points and pain points that most operators face on a daily & weekly basis. Therefore, we build our Wise Gaming solutions with a customer-centric approach, How can we support our partners to support their customers. We diligently sourced the industry’s best-in-class providers for both our Sportsbook & Casino content, utilizing Enterprise software to provide the most robust offering in the iGaming industry.
Our dedicated in-house teams visualize, build and enhance our Proprietary systems for each of our Partner’s needs, making each of our partners brands Unique.
In what ways does Wise Gaming prioritise security and data protection within its technology infrastructure?
As previously mentioned, our customer-centric approach is vitally important to Wise Gaming and our Partners! Providing the correct technology and experience to our partners is key to having a successful KYC, AML, Due Diligence and Data Protection process. We opted for Amazon AWS solutioning to provide market-leading security, Encrypted databases & data storage, penetration resilience, DDoS attack elimination, dedicated Back-Office segmentation and User-based access, protecting player data while safeguarding our partners operations.
What are the current trends or challenges you’re seeing in the iGaming market? How is Wise Gaming adapting to these changes?
The speed in which technology advances is always a challenge for any provider. The key is to know your markets, the players, the accessibility of online entertainment such a sports betting & casinos and implement the technology that meets these variables. Everyone is talking about AI & Machine learning, and rightly so! With such advancements AI & Machine Learning models, it would be irresponsible not to utilize them. Whether it’s for Player customisation, Events based recommendation or supporting operational needs such as RG, KYC & AML, AI & machine Learning should be used to ENHANCE human interaction, not replace. At Wise Gaming, we have already implemented AI & Machine Learning models to provide the unique edge to our partners.
Also localized content is important. Every market is its own unique playground with their own specific cultural identities. Knowing these identities and becoming an expert in these will not only assist in the acquisition of players, it signifies a brand’s genuineness and authenticity to that market and allows greater player retention. At Wise Gaming we have already implemented A.I & Machine Learning models
How does Wise Gaming ensure compliance with regulations in various jurisdictions? How important is regulatory adherence in your sales approach?
I will answer these 2 questions together. The market is experiencing a shift in regulation, and compliance. MGA & CGA license domination has been challenged, with more and more markets opting for tighter safety measures and implementing their own self-regulated approach. This brings safety to players and trust.
Working alongside regulators will always help, and more importantly, we can learn from each other. Adhering to regulation is ultimately for a player’s safety and that is paramount for the industry’s longevity. Wise Gaming continuously enhances its platform to conform with regulations, making it safe and reliable for our partners.
What are the key factors potential clients considering when choosing an iGaming provider, and how does Wise Gaming address these factors in its offerings?
As previously mentioned, experience and knowledge are key attributes from both an operational and technical aspect. “You can’t plant apple trees and expect to get oranges!” Wise Gaming’s experience & knowledge puts us, and our partners, at the forefront of each market, allowing substantial growth and higher ROI.
Time to market should also be a priority. Whilst most Providers offer 2-4 months implementation time, Wise Gaming can deploy your platform within 2-4 weeks, giving us the competitive edge in a highly competitive space.
How does Wise Gaming incorporate feedback from clients into product development and improvement?
Experience and knowledge are simply 1’s learning over time. Our approach at Wise Gaming is that of a learning mentality, “you are never too old to learn!” iGaming is rich in experts – We trust our Partners, and they trust us, it’s the unification that builds long-term partnerships. We have 2 ears and 1 mouth, use them in that order!
What are the future goals and plans for Wise Gaming? Any upcoming innovations or developments you can share?
Our goal is to continue providing a reliable and robust platform, listening and delivering an innovative and unique solution for each of our Partners.
Innovative Developments – If we tell everyone, they won’t be innovative 😉 However, what I can say is that we are focused on “advanced”, real-time localised AI recommended content both Casino & Sportsbook.
The post Exclusive Q&A w/ Steven Paton, Commercial Director at Wise Gaming appeared first on European Gaming Industry News.
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