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First Look Games and Bragg Gaming join forces

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Bragg to utilise the power of affiliate marketing to access First Look Games’ network of over 800 publishers

The First Look Games platform is delighted to welcome power player, iGaming technology and content provider, Bragg Gaming. Bragg has engaged First Look Games for the purpose of affiliate and B2C game promotion for both its in-house and partner studios.

Bragg Gaming is a one-stop-shop for operators, offering technology solutions and support services as well as a packed portfolio of content from its owned and third-party providers.

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The deal with First Look Games will allow the iGaming provider to distribute information and assets for the purpose of gaining B2C traction and visibility on game launches from its in-house studios, including Atomic Slot Lab and Indigo Magic, as well as selected powered by Bragg partners. All of whom gain access to more than 800 approved affiliates and publishers around the world.

As a First Look Games partner, Bragg Gaming can upload game sheets, logos, images, videos and even demo games for each of its slot titles to a dedicated library. These assets can then be downloaded by First Look Games-approved affiliates, either individually or in bulk.

Publishers use this information to create game reviews and other traffic-generating content about the studio and its game portfolio, which are then published across a combined global audience of more than 20 million players.

First Look Games puts the power in the studio’s hands, allowing it to manage all information and assets via its Studio Management Centre. Here, developers can highlight any operator exclusivity agreements and even add or remove jurisdictions for each game.

Bragg can also decide what information it shares with affiliates and when that information is made available to them. Compliance is ensured via a suite of tools, including a free age-gate for relevant markets and the automatic accuracy monitoring of published content.

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Tom Galanis, Founder of First Look Games, said: “Bragg Gaming is a major iGaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its Remote Gaming Server via our network of 800+ approved publishers.

“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”

Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience.

“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”

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Affiliate Industry

MightyTips announces new partnership with Winnerz

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MightyTips is pleased to announce an exciting new partnership with iGaming brand Winnerz. This collaboration marks another milestone for MightyTips as it expands its network and enhances visibility for top-tier sportsbook and casino brands.

As part of this agreement, Winnerz will be featured on MightyTips, benefiting from increased exposure, particularly around its welcome bonus and weekly cashback offers. Meanwhile, Winnerz users will gain access to MightyTips’ expert betting insights, including free daily betting tips, in-depth sportsbook analyses, and casino reviews.

Winnerz is operated by Feature Buy Ltd and licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros (license number ALSI-202410039-FI2). The brand is owned by Spinwise, an experienced iGaming group managing several successful platforms, including Trickz, Tsars, and Casoo.

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With a focus on innovation, Winnerz provides 30+ sports markets and live-streaming options for multiple daily events. The platform also caters to eSports enthusiasts, offering competitive odds on Dota 2, Valorant, and League of Legends, alongside virtual sports like e-Tennis and e-Basketball.

Casino players can explore 1,000+ immersive online slots from top providers such as Play’n GO, NetEnt, Pragmatic Play, and Push Gaming, as well as a vast selection of live dealer games, including roulette, blackjack, and poker. To enhance user experience, Winnerz offers 24/7 customer support and a diverse range of promotions.

Eugene Ravdin, Head of Communications & Marketing at MightyTips, said: “We are thrilled to embark on this exciting partnership with Winnerz. As a fast-growing European brand, they offer a top-tier sportsbook and casino experience that aligns perfectly with our audience. We look forward to working closely with them to enhance their visibility and bring added value to our users.”

Tommy Adolfsson, Head of Affiliates at Winnerz, said: “We have had the pleasure to work with MightyTips on other projects previously. That cooperation was very successful, the team was professional and easy to work with. We truly appreciate their approach and understanding of our needs. It was a great experience over time and we are looking forward to the next chapter in our partnership!”

The post MightyTips announces new partnership with Winnerz appeared first on European Gaming Industry News.

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Affiliate Industry

The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates

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The Danish Gambling Authority has become aware that money laundering can occur through affiliates who market for gambling operators. Gambling operators that use affiliates should therefore consider whether this gives rise to updating their risk assessment.

An affiliate is a marketing channel where a person or company makes money by marketing for, for example, a gambling operator. The general consumer protection and marketing rules and the Gambling Act’s rules on marketing and communication also apply to affiliates. An affiliate earns money from the agreement by, for example, attracting new customers via their own website or through their own social network to the gambling operator’s website with a link. The link is generated specifically for the affiliate. The affiliate receives payment for the referral (pay per click), or a certain percentage of the amount the new customer deposits into their account.

How criminals can exploit affiliate agreements with gambling operators

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In affiliate agreements with an individual or a company, there is an inherent risk that a gambling operator will be misused for money laundering. Particularly organized criminal networks can exploit an affiliate agreement. Networks of organized criminals can refer a large number of people within their criminal network as customers using the link to a gambling operator. A larger amount of illegal funds can be deposited into customers’ gambling accounts, which will not initially look suspicious, as the amount is distributed among several people in the criminal’s network. The deposited funds can subsequently be paid out to customers, possibly after play-through from their gambling accounts. This approach will make it look like legitimate winnings from gambling, and at the same time the affiliate increases its profit by having brought more new customers to the gambling operator, who according to the affiliate agreement is usually paid per additional new customer.

Signs of money laundering through affiliates

The Danish Gambling Authority points out that gambling operators may risk being misused for money laundering through these affiliate agreements. It may indicate that a gambling operator is being misused for money laundering by its affiliate if a majority of the customers referred by the affiliate only use the gambling operator’s website once and then no longer use the gambling operator’s services. It may therefore be relevant to assess whether entering into an affiliate agreement gives rise to updating one’s risk assessment.

The post The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates appeared first on European Gaming Industry News.

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Affiliate Industry

SOFTSWISS Affiliate Software Platform Wins at IGA 2025

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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.

The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.

Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.

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Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.

“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”

Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.

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