Press Releases
How to Diversify Sports Betting Experience? – SOFTSWISS Presents Jackpot Solution for Sportsbook Projects

Two innovative and multifunctional products designed by the leading iGaming software provider SOFTSWISS are now going live with a cross-product integration. As a result, the clients who choose the Sportsbook solution get simultaneous access to jackpot campaigns – an effective business tool to assist player acquisition, engagement and retention.
This step extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the line of bonus proposals. The launch of jackpots in the Sportsbook is expected to increase player retention and, therefore, operator revenue, by capturing the audience attention through exciting storylines and new winning options. At the same time, the Jackpot Aggregator extends its reach beyond the online casino ecosystem, unlocking a new dimension of sports betting to grow into. The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo.
To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings on the both sides:
- The Sportsbook: to define a list of jackpot participants and bet requirements that players need to meet to join a jackpot campaign
- The Jackpot Aggregator: to configure the jackpot campaign settings, such as the jackpot pool size, award rules, etc.
The qualifying players will be automatically added to the campaign, getting the chance to hit the jackpot.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments on the new integration: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first client. The operator runs the integration with the full support of account managers, and clients themselves can customise the processes in the back office. We are sure this offering will add much value to any iGaming business.”
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, highlights: “This is a new development milestone for our product, and we see the integration coming through in the best possible way. Previously, N1 Bet, the first path breaker of our new integration, used to leverage the Jackpot Aggregator’s functionality to run campaigns on their casino platform to show great player retention results. Now the operator is launching jackpots on their sports betting platform, and we are confident that outstanding results won’t take long to arrive.”
The product heads also note that they are delighted to launch the integration with N1 Bet, highlighting the speed, innovation and ease as the key advantages for the client. The platform players are already exploring the new jackpot functionality and bets, while many exciting features and additions are yet to come.
The N1 Bet team comments: “We strive to improve our product by complementing it with the best offerings available on the market. We already have the experience of launching jackpot campaigns for our online casino, which boosted player interest and delivered excellent results. We are now introducing jackpots on the side of our sports betting platform, and we are confident that this will help diversify the player gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and the SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!”
In 2022, SOFTSWISS launched the first cross-product integration between its Sportsbook Platform and the Game Aggregator. This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering by extending its reach and functionality, and creates additional value both for operators and players.
Learn more about the integration at ICE London 2023 at SOFTSWISS stand N8-231, where the teams will be presenting the benefits of the latest proposition.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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SOFTSWISS Kids Camp: Award-Winning Initiative Putting Families First

SOFTSWISS, an international iGaming software provider, hosted the second season of its award-winning Summer Kids Camp in August on the shores of Lake Jeziorsko, Poland. The initiative brought together over 100 children of SOFTSWISS employees from more than 11 countries, reaffirming the company’s commitment to a people-first culture that extends well beyond the workplace.
The 11-day camp combined sports, creativity, and early career exploration, with over 50 engaging activities amounting to nearly 350 hours of programming. Children took part in everything from tournaments and creative workshops to speaking clubs and hands-on masterclasses.
A standout feature of this year’s programme was the camp coin system – a playful, gamified experience that introduced children to basic economic thinking. Kids earned coins for being proactive or engaged in educational tasks, and then spent them on fun privileges like ice cream, song requests at the disco, or even “becoming a PE teacher” for an hour, which many cleverly used to cancel morning workouts.
“The coin system helped teach initiative, responsibility, and teamwork in a fun way – almost like running a small business,” said Hanna Sauchuk, Event Producer at SOFTSWISS. One of the most touching moments was when the kids pooled their savings to ‘buy’ a collective sunrise celebration on the final day. That kind of collaboration and emotional intelligence is exactly what we hoped to nurture.”
Last year’s event has earned external recognition, winning the Eventex Award 2025 in the Corporate Event category – placing SOFTSWISS’ initiative alongside brand-led experiences from Disney, Nike, and Netflix.
“For me, this is not just another corporate project – it is one of the most meaningful things we do at SOFTSWISS. It brings our core value ‘We see people’ to life in the most tangible way. We don’t just see professionals at their desks; we see human beings with families, dreams, and passions. The Kids Camp is our way of saying: your family matters to us as much as your work does. It’s an investment in joy, in connection, and in kindness. Because when children are happy, their parents shine – and together, we create a stronger, more united community. This is rare in business, and that’s exactly why we are proud to make it happen at the highest quality,” said Ivan Montik, Founder of SOFTSWISS.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Kids Camp: Award-Winning Initiative Putting Families First appeared first on European Gaming Industry News.
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BETBY INTRODUCES HELP ARENA, RAISING THE STANDARD FOR CUSTOMER SUPPORT AND COLLABORATION

BETBY, a leading provider of cutting-edge sportsbook solutions, has announced the launch of Help Arena, a comprehensive customer support platform designed to enhance operational efficiency and streamline communication with its partners.
Help Arena serves as a central hub where BETBY partners can access support, submit and manage tickets, and stay informed with tailored updates, all from one intuitive portal. The platform is built to simplify day-to-day operations by consolidating communication and support tools into a single, easy-to-use interface, whilst ensuring that all customer queries and requests are met in a short timeframe
Through Help Arena, partners can engage in real-time communication with BETBY’s support team via an integrated widget and dedicated email channel. The platform is ideated to also support communication through multiple popular messaging apps, reflecting BETBY’s commitment to accessible and responsive support.
The platform features an efficient ticketing system, enabling users to create, track, and manage support requests with ease. Alongside this, Help Arena includes a robust knowledge base and FAQ section covering key topics such as sportsbook features, risk management, Betby Games, and betting rules. Partners can also access release notes and technical maintenance notifications, ensuring they are always up to date with the latest developments.
“Help Arena was developed to provide our partners with a seamless, efficient, and transparent support experience,” said Kirill Zhgun, Head of Customer Support at BETBY. “We understand that convenience and clarity are key to productive partnerships, and Help Arena reflects our commitment to making support as streamlined and effective as possible.”
Looking ahead, BETBY plans to continue enhancing the platform with new features, including deeper analytics, improved reporting tools, and greater customization options. The team is also actively working on expanding the knowledge base and FAQ section to support five languages, making Help Arena even more accessible to a global audience. Help Arena represents not just a support tool, but a long-term investment in the success and satisfaction of BETBY’s partners.
The launch of Help Arena marks a significant milestone in BETBY’s mission to deliver world-class service and operational excellence across the iGaming industry. Partners are encouraged to explore the platform and discover how BETBY is redefining customer support.
To find out more about BETBY, visit: https://betby.com/
About Betby
Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betby’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post BETBY INTRODUCES HELP ARENA, RAISING THE STANDARD FOR CUSTOMER SUPPORT AND COLLABORATION appeared first on European Gaming Industry News.
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MixRift Appoints Former Meta VP Ingrid Cotoros to Board of Advisors to Accelerate Mixed Reality Gaming Innovation

The post MixRift Appoints Former Meta VP Ingrid Cotoros to Board of Advisors to Accelerate Mixed Reality Gaming Innovation appeared first on European Gaming Industry News.
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