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What are the Hottest iGaming Trends for 2023? SOFTSWISS shares expert industry report
Local regulation, metaverse gaming and data privacy as a priority – these are some crucial industry trends for the current year according to SOFTSWISS, a leading innovative tech provider for iGaming with 10+ years of expertise. The company has analysed the results and market changes in 2022 to share a data-driven report on the Hottest iGaming Trends for 2023.
The report covers the trends related to payments and licensing, player behaviour, operations, gamification, and security. The insights are based on the data from 600+ SOFTSWISS clients, expertise of the key company specialists, and industry experts survey results.
PAYMENTS AND LICENSING
60% of the third-party experts surveyed by SOFTSWISS named Payments and Licensing as the most crucial category influencing the iGaming industry.
In 2023, more markets worldwide are expected to become locally regulated. This trend is strengthening as certain countries, including Germany, Sweden and the Netherlands, are withdrawing from their registrations with international gaming authorities.
In terms of payments, operators need to ensure:
- Abundance of well-established payment options
- Localisation of financial modules
The integration of Apple Pay and Google Play could serve as a sound springboard to boost an online gambling business on the go.
As for digital coins, even non-pro crypto adopters are expected to continue to offer them as a payment option to tap into new audiences and attract crypto-oriented gamblers. On the whole, cryptocurrencies see a wider recognition, as many countries are beginning to recognise and integrate them into their financial systems. The latest example is Ukraine launching e-hryvnia issued by the NBU.
Andrey Starovoitov, Co-CEO at SOFTSWISS, comments on the future of crypto:
“The SOFTSWISS Crypto Casino Solution statistics demonstrate that Bitcoin, Ethereum, and Litecoin remain the most demanded among crypto players. We also expect USDT to be an upcoming trend in the next few years. Despite the fact that the crypto market is going through turbulent times, operators recognise the importance of crypto payments and their influence on the project attractiveness for the audience and the final casino choice. That explains why in 2023 operators will seek to integrate alternative currencies and reinforce their portfolio with new digital coins.”
PLAYER BEHAVIOUR
When it comes to the player behaviour trends, operators are predicted to shift their focus from product-centric to user-centric business models. The commitment and effort to solve players’ issues will pay off through improved player retention metrics and increased loyalty.
Another sage move is launching mobile and smartwatch versions of casino and sports betting projects to win over new audiences seeking easy and quick access to the online gaming functionality.
One more player trend outlined based on the SOFTSWISS Casino Platform clients’ data is the increasing popularity of live dealer games with crypto users. The market will give preference to this type of games, considering it as a more valuable proposition.
As for sports betting projects, the SOFTSWISS Sportsbook statistics demonstrate that 66% of bets are placed during live events against 34% of those placed in advance. This adds weight to the technical sustainability of platforms and drives the need for high quality live broadcasts.
OPERATIONS
The data-driven decision-making approach will make operators seek ready-made software products offering real-time access to clear and transparent data on their projects.
In 2023, operator will redirect their attention from such exclusively financial KPIs as the first deposit, GGR, and NGR towards the game session length and bet count metrics. Prudent operators will invest to diversify their game portfolio, integrate new bonuses and use free-to-play games to improve loyalty, increase conversions, and establish long-term relationships with players.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS comments: “To run a profitable iGaming business operators need to know what their target audience is concerned about: be it integration of top-performing titles and new game mechanics to diversify their content portfolio, or availability and seamless performance of different payment methods including crypto, or technical sustainability of web and mobile project versions. At SOFTSWISS, we develop technologies allowing our clients to stay one step ahead and keep track of their project progress 24/7 in great detail. To achieve these goals, in 2022 we launched three Business Intelligence tools housed by the SOFTSWISS Casino Platform – BM3, Event Streaming and iGAP.”
GAMIFICATION
In 2023, gamification, being one of the main player engagement growth directions, will continue to proliferate in the industry, bringing in a number of related trends.
Cryptocurrency and NFT are expected to underpin the financial systems in meta-casinos to simplify withdrawing and depositing from different countries. At the same time, the market will be limited to crypto users.
This year, operators are expected to rely more on jackpot campaigns to attract, reactivate and motivate players to engage in the desired type of gameplay. According to the SOFTSWISS Jackpot Aggregator’s clients, 49.6% of jackpot players increased their average bet sum in response to a global jackpot campaign, boosting the operator revenue.
Besides being a player engagement booster, in 2023 bonuses will also find their use in regulating at-risk gambling activities and protecting overspending players. To achieve these, operators will opt for new innovative bonuses with flexible mechanics meeting various player needs. Overall, casino and sports betting projects will have to leverage different engagement tools to deliver outstanding results.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS adds: “However, it is not the innovative technologies only that are capable of engaging the audience. The inclusion of retention and reactivation practices in project operations also affects the growth of key casino metrics. By treating each player as a VIP bettor, we not only maximise the player LTV, but also increase the overall audience loyalty. For example, in 2022 the SOFTSWISS Reactivation team discovered that their outgoing interactions reduced player churn rate by 50%. ”
SECURITY
Following the iGaming industry growth, players want to understand what data operators are collecting about them, and how it will be used.
In the context of GDPR and data security, the main Data Privacy as a priority trend will develop in several sub-trends further detailed in the report.
In 2023, the emphasis will also be laid on the Responsible Gambling practices. Preventing affective behaviour, dealing with already problematic players, and managing marketing activities will allow having a healthy gaming experience free of economic and social risks or traumas.
In addition to the player care security trends, 2023 will see improved fraud prevention with advanced ML-powered tools. The SOFTSWISS Anti-Fraud department, which saved 15+ bln EUR for the company clients in 2022, shares that the most widespread types of fraud look like:
- Bonus abuse – 69.9%
- Money laundering – 9.9%
- Payment system fraud – 5.9%
In 2023 operators will be protecting their reputation and income by strengthening the verification quality with the help of additional analytical tools and services for checking documents and identifying destructive patterns.
Andrey Starovoitov, Co-CEO at SOFTSWISS summarises the report trends: “The fast-growing iGaming market generates plenty of trends stemming from various business areas. And it’s rather a challenge to monitor and follow each of them. To be a leading casino or sports betting operator, we suggest leveraging all existing business opportunities. In 2023, that starts with the integration of innovative solutions for deep project analytics, and player engagement tools. Another thing is to choose a reliable software provider who offers deep data-driven market expertise, flexible products, top-level service, and is capable of ensuring security.”
SOFTSWISS will be showcasing at ICE London 2023 on 7–9 February. Visitors are encouraged to meet with the company experts and Business Development Managers at stand N8-231, where they will be presenting SOFTSWISS technology solutions and product updates.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Kaizen Gaming Displays the UEFA Europa League and UEFA Conference League Trophies in Bulgaria, Portugal and Romania

Trophy exhibitions in Romania, Portugal, and Bulgaria give fans unforgettable moments. Legendary goalkeeper, Gianluigi Buffon, joins the celebrations in Sofia.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has joined forces with UEFA to bring the UEFA Europa League and Conference League trophies closer to European fans. Namely, the trophies were displayed in Romania, Portugal and for the first time in Bulgaria. The events are part of Betano’s 3-year global sponsorship of the UEFA Europa League and UEFA Conference League from the 2024/25 to the 2026/27 season.
The exclusive presentation of the UEFA Europa League and UEFA Conference League trophies took place at the Sofia Event Center in the Paradise Center mall on April 29th, with special guest UEFA Ambassador and legendary Italian footballer Gianluigi Buffon. Recognised as one of the best goalkeepers in football history, Buffon attracted intense media interest and was surrounded by fans during the event.
“I am truly honored to join the Betano Trophy Event as a UEFA Ambassador,” said Gianluigi Buffon. “It is a great opportunity to visit Sofia for the first time and engage with such a passionate football community. I’m excited to share this experience with Bulgarian fans and celebrate the spirit of the game together.”
Also in attendance at the event were Bulgarian football legend Krasimir Balakov and one of the favourite names of Bulgarian pop-folk – Galena.
Ιn January, the trophies were displayed to football fans in Romania in an unforgettable event at Park Lake Shopping Center, in Bucharest. The event drew big crowds of enthusiastic football fans who got to see the trophies in person while also enjoying a meet and greet with players from Fotbal Club FCSB, Romania’s current league champions, sponsored by Betano.
The trophies were also displayed in Porto, Portugal, where over 1,700 fans got up close with them. In addition to seeing the trophies in person, fans were also welcomed by former FC Porto captain and 2011 UEFA Europa League winner, Helton. During the event, the renowned goalkeeper reminisced about the all-Portuguese Europa League final in Dublin in 2011 and the fantastic moment of lifting the trophy in front of FC Porto’s fans.
Betano will look to host further UEFA Europa League and UEFA Conference League events in new locations during the next season.
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FBMDS launches Sea of Fortune, the newest slot title in the Sublime Series

FBMDS proudly unveils its latest online slot game, Sea of Fortune, a thrilling addition to its acclaimed Sublime Series. Set to chart new waters in the online casino landscape, Sea of Fortune delivers an immersive, high-impact experience that promises to captivate slot fans across multiple markets.
Set against the backdrop of the seven seas, Sea of Fortune invites players aboard the ship of the fearless Captain Golden Beard. With vibrant 3×3 reels, five paylines, and seamless gameplay across Desktop, Tablet, and Mobile, this game masterfully blends simplicity with excitement — offering smooth animations, detailed graphics, and a nautical soundtrack that completes the maritime adventure.
“Sea of Fortune enhances the Sublime Series legacy by combining stunning visuals and rewarding mechanics into a compelling adventure,” said Renato Almeida, Director at FBM. “It’s not just about spinning reels, it’s about diving into an epic treasure hunt that keeps players coming back.”
Key Features:
• Wild Symbol substitutes all others and can deliver up to 250x the bet when filling the grid.
• Spin Bonus mode, where only one paying symbol and Wilds appear on the reels, granting three re-spins and multipliers of up to x20.
• Wild Injection feature, adding Wilds at random moments for enhanced chances of winning.
The game also features thematic elements such as parrots, rum, anchors, swords, and cannon bombs — reinforcing the game’s swashbuckling spirit. Designed to boost player engagement, loyalty, and betting volume, Sea of Fortune is tailored for operators seeking content that performs.
With its release, FBMDS continues to support its 2025 growth strategy by delivering customized, regionally adapted content with optimized math models and rewarding bonus structures. Get ready to hoist the sails and set course for treasure — Sea of Fortune is here to make waves!
The post FBMDS launches Sea of Fortune, the newest slot title in the Sublime Series appeared first on European Gaming Industry News.
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Fast Track unveils proprietary machine learning platform (FTML)

Fast Track has unveiled its proprietary machine learning platform, FTML, designed to drastically simplify the process of deploying AI models into live production.
FTML marks a major step forward in applying artificial intelligence within CRM, addressing the operational challenges that often slow data science teams. By automating complex processes such as data availability, data transformation, model training, deployment, and retraining, the platform enables AI models to go live exponentially faster than anything else on the market. This acceleration makes data science more agile and impactful, reducing the time and resources traditionally needed to implement AI models and allowing partners to access AI-driven insights faster.
Additionally, FTML includes a dedicated testing environment that supports continuous analysis and optimisation, ensuring models are regularly improved and kept current. This functionality positions FTML as a foundation for future AI-driven features, enabling smarter, faster, and more scalable CRM strategies for Fast Track and its partners.
“Behavioural AI models demand not only a huge degree of creativity and subject matter expertise to be developed, but they also need to be deeply contextual, tailored, and trained on each partner’s data to be truly performant. Scaling this process is extremely challenging. From data availability and quality issues, domain-specific expertise, algorithm selection, and delivering actionable outcomes, to the added complexities of information security, explainability, and continuous model monitoring,” said Simon Lidzén, Co-Founder & CEO of Fast Track.
“Traditionally, solving these problems at scale is slow and resource-intensive. However, with the IP we have just released, we have cut the time to market to a fraction of what it used to be. It solves almost all of the complexity around scalability, enabling us to move many times faster than anyone else in the market, and empowering our partners to benefit from truly personalised behavioural AI without the typical barriers.”
FTML has been in development for several years and has undergone rigorous testing and iteration through internal use. The release of the latest version marks a significant milestone in Fast Track’s vision for achieving Singularity. Now in full production, FTML operates behind the scenes to support all Fast Track partners as part of the supplier’s core infrastructure.
The post Fast Track unveils proprietary machine learning platform (FTML) appeared first on European Gaming Industry News.
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