More High-performance Scratch-off Entertainment from Company Coming to New York Player.

Scientific Games and the New York Lottery will continue their nearly 50-year partnership to bring world-leading instant scratch-off games to players in the state with a new primary provider contract. The partnership, which began in 1976, powered the New York Lottery’s Scratch-Off games to a $4.4 billion product by fiscal year 2022-2023 and helped contribute billions in funding for education in the state.

The New York Lottery boasts one of the highest total lottery profits in North America and is ranked No. 8 worldwide for instant scratch game sales (La Fleur’s 2024 World Almanac). The collaborative, primary provider partnership with Scientific Games has resulted in a well-balanced scratch-off portfolio, with three price points ranked in the top five in the U.S. for weekly per capita sales (MAP 52-week average per capita). Focus on $30 scratch-offs with innovative designs and strategic prize structures that appeal to a broad player base has delivered consistent top performers.

“The New York Lottery is proud to continue its partnership with Scientific Games,” said Gweneth Dean, Director of the New York Lottery. “For decades, our collaboration has resulted in billions of dollars for New York’s public schools, and we look forward to creating exciting new games for our players and supporting our dedicated retailers across the state.”

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As part of the new contract, Scientific Games will continue to provide the New York Lottery with consumer and product research and data analytics, game development and portfolio planning to help ensure the success of the Lottery’s scratch-off games.

“We’re honored to continue as the primary scratch-off game provider to one of the world’s most successful lotteries and support their important mission to fund education for New York students,” said John Schulz, President of Americas & Global Instant Products for Scientific Games.  “Our long-standing, strategic partnership has continued to bring entertaining scratch entertainment experiences to players in the state, and we look forward to many more decades of success together.”

U.S.-based Scientific Games created and produced the New York Lottery’s very first scratch-off game and has worked side-by-side with the Lottery to provide products across the state’s network of approximately 14,000 lottery retailers.

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest lottery games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world.

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Betano becomes title sponsor and exclusive betting partner of Liga Profesional de Fútbol, introducing Torneo Betano and Copa Betano

Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive betting partner of Liga Profesional de Fútbol.

The new partnership commenced this past weekend, at the season premiere of ‘Torneo de la liga profesional’ which has been renamed to ‘Torneo Betano’. The sponsorship also includes the ‘Copa de la Liga Profesional’, which will be known as ‘Copa Betano’ from next season.

The new deal comes just a few months after the launch of Betano in Argentina. Alongside Brasileirão Betano, Kaizen Gaming now holds the naming rights to the two biggest domestic football competitions in South America. This new partnership also comes shortly after Betano’s sponsorship announcements of both CONMEBOL Copa America 2024 and the UEFA EURO 2024.

Claudio Tapia, President of AFA, highlighted: “The Liga Profesional de Fútbol is, without a doubt, one of the most important and popular sports competitions in Argentina. It is one of the most important assets of Argentine football and we always try to bring it closer to the fans and attract the interest of world-class companies through it. This agreement with BETANO strengthens our vision and confirms, once again, the massive reach of Argentine football. We thank BETANO for the trust in our ability to create valuable experiences and we commit to carry out an ambitious brand plan with professionalism. We welcome BETANO as the Naming Sponsor of the Liga Profesional de Futbol”.

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Julio Iglesias, Chief Commercial Officer, Kaizen Gaming said: “From the legendary ‘Superclásico’ showdown to its clubs’ record-breaking 25 Copa Libertadores titles and the national team’s World Cup glory in Qatar, Argentina is never short of exciting footballing moments. Its league’s long and established history, and recognition among the top ten globally, also make it a launchpad for many of tomorrow’s most talented stars. Our new partnership with the AFA reinforces our growing dedication to the Argentinian football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiences”.