Latest News
SOFTSWISS Sportsbook Reflects on Second Winning Year since Launch
Almost 55% of all sports bets in 2022 were made on soccer, which proves the sport’s leadership position with its 20% year-on-year growth. The solution for online betting projects offered by the innovative tech company SOFTSWISS celebrates its 2nd anniversary and shares expert conclusions about the industry over the years.
Regarding the product statistics, the most popular sports bet on through the platform were as follows:
- Soccer – 54.64%
- Basketball – 16.32%
- Tennis – 15.67%
Commenting on the most popular sports by Bet Sum in 2022, Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, highlights that despite the third position, betting on tennis leads by profitability.
“American football and cricket are among the Top 7 sports, which pleasantly surprises us. This shows that they are represented well at the SOFTSWISS Sportsbook, and our partners’ marketing campaigns work great for them.”
From the esports perspective, the hugely popular Counter-Strike titles account for almost 75% of all bets. In addition, the rise in the popularity of League of Legends is also noteworthy, with its share of esports betting exceeding 15%.
The FIFA World Cup 2022 played a huge role in captivating bettors, attracting 37.5% of all sports bets during the winter tournament timeframe. The average bet at the tournament was 74 EUR, and the most popular match was the final duel between Argentina & France. However, the most profitable match in terms of betting was Morocco vs Spain, where Morocco, the ‘Cinderella’ of the World Cup, beat the favourites in the championship.
The Sportsbook has increased its GGR by 485% year-on-year, while the total bets rose by 795%, and the turnover was up by 654%. These spectacular numbers highlight the important area of growth the Sportsbook platform unlocks for SOFTSWISS.
Alexander Kamenetskyi comments on the product growth: “We are thrilled that the Sportsbook is growing on all fronts: bets, turnover, profits, and of course, its functionality.
The flexible margin system mastered by our risk team has been a major contributing factor. Twenty new projects and three platforms have also helped us achieve this phenomenal growth. The launch of unique bonuses contributed to the attraction and retention of players in the projects, which also played a significant role.”
2022, in particular, was a breakthrough year for the solution, with the comprehensive back-end work allowing it to be integrated with the SOFTSWISS Game Aggregator, ensuring that operators get two high-quality products in one swift link.
“I want to thank the team and partners for bringing our big cross-product integration to life. It is really hard and professional effort that has gone a long way to meeting the demands of our clients. I am confident it will help us develop even faster and grow even more in 2023!” extends thanks Mr. Kamenetskyi.
The sports betting software SOFTSWISS Sportsbook now offers markets on more than 180 different sports, as well as three exclusive bonus systems: the Lootbox Bonus, Freebet Booster, and Hunting Tournaments. In addition to its burgeoning sports betting offering, it has benefitted from the relationships with a number of well-known brand ambassadors, including esports commentator Kostya Sivko. The Sportsbook and other innovative products by SOFTSWISS will be presented at ICE London 2023, stand N8-231.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Australia
RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!

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Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.
The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.
Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.
“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.
“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.
The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.
bet365
Hacksaw Gaming Goes Live with bet365 Brazil

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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.
Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.
Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.
A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”
Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”
The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.
Africa
Shacks Evolution Announce Strategic Partnership with Moja Group

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Shacks Evolution Studios, a leader in mobile-first gaming innovation, has announced a strategic partnership with Moja Group Inc., the parent company of Mojabet, one of Africa’s top online betting platforms.
This collaboration aims to redefine Africa’s iGaming experience through locally inspired, high-performance digital entertainment. As part of this partnership, Shacks Evolution Studios is launching two exclusive instant games: Mojawheel and Moja Citadel fully customised for Mojabet users.
These titles will be accompanied by a broader rollout of Shacks Evolution’s instant games portfolio, now accessible to audiences across multiple African markets.
“At Shacks Evolution Studios, we believe in creating games that resonate with the environment and culture of the people playing them. This partnership with Moja Group allows us to bring cutting-edge gameplay to millions while staying true to the realities of Africa’s digital landscape, including low network availability and diverse cultural tastes,” said Kwame Mensah, CEO of Shacks Evolution Studios.
“This collaboration is about more than just gaming, it’s about celebrating African creativity and delivering world-class entertainment with a local touch. By working closely with Shacks Evolution Studios, we are offering our Mojabet users something truly unique, games that feel like they were made just for them,” said Amina Diallo, Chief Marketing Officer at Moja Group Inc.
The post Shacks Evolution Announce Strategic Partnership with Moja Group appeared first on European Gaming Industry News.
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