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SOFTSWISS Is Ready to Heat up the ICE!
SOFTSWISS, a software development company that provides innovative solutions for the iGaming business, is delighted to announce its participation in ICE London 2023. The major B2B event for the online gambling industry will take place on 7–9 February at the ExCeL London centre to become a networking hub for game creators, distributors, operators, retailers, innovators, trade associations, strategic bodies, safer gambling charities and regulators.
SOFTSWISS joins the most renowned expo in the iGaming world to continue its flaming promotional campaign that was launched in Malta. This time, the company is set to Heat up the ICE, blazing in with its progressive solutions and cutting-edge technologies. Making its presence heard in London, the innovative provider has become an exclusive partner of the Fire & Ice 20th anniversary event, giving a hand in throwing the most iconic party in the iGaming community.
SOFTSWISS will be presenting in London the whole ecosystem of its top-performing products to enhance the ICE audience awareness of the exclusive features, extensions and benefits of its flagship Casino Platform, diverse and ever-growing content portfolio of the Game Aggregator, advanced functionality of the Jackpot Aggregator, effective affiliate management and tracking capabilities of Affilka, as well as to deliver the first demonstration of the Sportsbook mobile application. The company representatives will be waiting for visitors at stand N8-231, ready to speak about the benefits and advantages of the SOFTSWISS cross-product integration and discuss our exclusive product and service offerings.
Andrey Starovoitov, Co-CEO at SOFTSWISS, comments on the SOFTSWISS participation in ICE London: “For us, participating in the industry’s biggest event is significant, so we are doing our best to impress and surprise the iGaming community with our blazing offers. SOFTSWISS will not only present our innovative solutions and upgraded products at the show but also the expertise that our employees are pleased to share. We are sure that ICE London will be a remarkable experience, and we invite all our partners and potential clients to the SOFTSWISS stand!”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Compliance Updates
MGA Representative Appointed Co-Chair of GREF InfoStat Working Group
Erika Spiteri Bailey, the Senior Executive of Business Intelligence & Data Analytics at the Malta Gaming Authority (MGA), has been officially appointed as the Co-Chair of the InfoStat Working Group within the Gambling Regulators European Forum (GREF).
Erika Spiteri Bailey will serve in this role alongside Anssi Airas, representing the National Police Board of Finland.
GREF is a forum for European gaming regulators, facilitating the exchange of views and the development of approaches to common regulatory challenges. Within this framework, the InfoStat Working Group provides a platform for regulators to collaborate and exchange insights on the use of data in support of effective policy development and decision‑making across jurisdictions.
In her role as Co-Chair, Erika Spiteri Bailey will contribute to shaping the group’s work programme and fostering cooperation among members, with a focus on strengthening data‑driven regulatory approaches.
The post MGA Representative Appointed Co-Chair of GREF InfoStat Working Group appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Chris Thornton
GamCare Appoints Chris Thornton as its New Director of Operations
GamCare has announced the appointment of Chris Thornton as its new Director of Operations, with overall responsibility for the delivery and performance of GamCare’s national and regional services, including the National Gambling Helpline. Chris joins the Executive Leadership Team at a pivotal time for the gambling support sector.
Chris brings extensive senior leadership experience spanning the NHS, voluntary sector and health commissioning. He joins GamCare from the British Red Cross, where as Director for the North of England and Isle of Man he led multi-disciplinary health and care operations, managing around 100 staff and £3m in annual income from NHS and local authority commissioned services, delivering measurable reductions in emergency department attendance, hospital readmissions and reliance on formal social care.
Chris has built and led services at scale throughout his career. At Primary Care Sheffield he led city-wide clinical services and co-led successful bids worth £22m. At St John Ambulance he created the East Midlands region and grew its charitable output by 365% while reducing costs by 61%. He is a Chartered Companion of the Chartered Management Institute and served for eight years on the Nursing and Midwifery Council’s Fitness to Practise Committee.
Chris Thornton, incoming Director of Operations at GamCare, said: “I’m thrilled to join GamCare at such an important moment for the organisation and for everyone working to reduce gambling harms across the UK. GamCare operates at national scale, running the UK’s only round-the-clock specialist support service for gambling harms, combining the National Gambling Helpline, live chat, online communities and self-guided tools with thousands of structured treatment sessions and prevention and education programmes reaching tens of thousands of people each year.
“That combination of specialist expertise, integrated delivery and frontline impact is rare in any sector, and is shaping how effective support for gambling harms is understood and delivered. I’m looking forward to building on those foundations and to playing my part in ensuring GamCare’s services continue to meet growing demand as the sector evolves.”
Victoria Corbishley, CEO of GamCare, said: “I’m delighted to welcome Chris to GamCare and to the Executive Leadership Team. He brings exactly the combination of strategic and operational leadership that reflects how we work, significant experience of leading complex health and community services at scale, a strong track record of evidencing impact, and a deep commitment to reaching people who are often underserved. I look forward to working closely with him as we continue to deliver and develop our national services.”
The post GamCare Appoints Chris Thornton as its New Director of Operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Christer Fahlstedt
Paf Passes Half a Billion Euros for the Benefit of Society
Paf increased both its revenue and profit during 2025. At the same time, the company has passed a historic milestone – more than half a billion euros has now been distributed for the benefit of society since its foundation in 1966.
The Paf Group’s revenue increased to 214.5 million euro in 2025, compared to 191.7 million euro the previous year, an increase of 12%. The Group’s profit also increased, from 54.3 million to 57.2 million euro.
“The profit improved by five percent, which means that Paf delivered the strongest result in the company’s history. Our figures are positive across all our markets and our physical operations increased revenue by three percent,” said Christer Fahlstedt, CEO of Paf.
During the past year, the number of active customers also increased by 12%, contributing to the positive development.
The annual distribution of Paf funds amounts to 55.5 million euro. This major distribution means that Paf passes half a billion euros in distributed Paf funds. Since Paf was founded in 1966, a total of 527.9 million euro has been distributed for the benefit of society.
“Contributing more than 500 million euro to building a stronger society in Åland is a new milestone in Paf’s 60-year history. Paf has made a remarkable journey from offering local gaming experiences in Åland in the 1960s to introducing gaming onboard ferries during the latter part of the 20th century. With the development of digital gaming since the early 2000s, Paf is today an established operator in several markets across Europe,” said Jan-Mikael von Schantz, Chairman of the Board at Paf.
“It is the result of long-term and successful work carried out with great expertise by Paf’s management and employees,” he added.
Paf funds are used for various projects and organisations that benefit society, including social activities, culture, youth work, sports, environmental initiatives and more.
“We do not take the measures we introduce lightly, it requires a great deal from all of us at Paf when we implement responsible gaming measures that other operators in the industry do not have. At the same time, we are proud to stand by what we believe is the right and responsible way forward,” said Christer Fahlstedt.
In 2025, Paf chose to lower the loss limit to 16,000 euro for all customers and to 6000 euro for young people aged 20–24. This year in February 2026, the general mandatory loss limit was further reduced to 15,000 euro. The latest reduction means that Paf has now halved the original loss limit that was first introduced in 2018.
The post Paf Passes Half a Billion Euros for the Benefit of Society appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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