Latest News

BGaming Collaborates with Pop Culture-Inspired Artist Thumbs for ICE London

Published

3 years ago

January 12, 2023

Reading Time: 2 minutes

BGaming, a fast-growing game development studio specializing in the iGaming industry, is excited to announce its exclusive collaboration with London-based artist Thumbs for the upcoming ICE London event. With this collaboration, BGaming is setting a precedent for future partnerships with local artists, and plans to bring similar collaborations to all major iGaming events in 2023, aimed to support talents and provide a space for experiments.

Visitors of the ICE London exhibition will have the opportunity to see BGaming’s popular game characters, such as Elvis Frog, Joker Queen, Cactus Cowboy Johnny Cash, and others, in a new light, inspired by pop culture. BGaming aims to push the boundaries of what is possible within the iGaming industry by providing a space for experimentation and sharing ideas.

In addition to showcasing this exciting new style and branding, the studio brings its best products at ICE London, including over 90 highly engaging games and the development of brand exclusives. The development of brand-exclusive and customized games has become the company’s unique selling point and has been highly valued by leading operators in the industry.

BGaming will also reveal details about its new product, BGaming Drops, which aims to raise player engagement. This new offering will interest casino operators attending ICE London, representing a unique approach to player retention.

“BGaming is thrilled to be working with Thumbs and enjoy the exciting new direction we are taking at ICE London. The studio stands for experiments and is constantly looking for new ways to push the boundaries of what is possible within the industry, with a particular focus on creating content for a younger audience”, said Kate Puteiko, Chief Marketing Officer at BGaming. “We look forward to bringing such experiments to all the major iGaming events in 2023 and welcome visitors of ICE London to be the first to enjoy the collaboration!”

“It’s always exciting as a creative when you get to collaborate with brands that allow you to express yourself. This project was a challenge as I had to take some of BGaming’s most popular game characters and reimagine them in my own style, but BGaming gave me complete creative freedom to explore this and ultimately this always leads to my best possible work.” Thumbs commented on the collaboration. “I had a lot of fun giving the BGaming characters a more vintage comic book feel which created a juxtaposition to their usual 3D look”

Visitors can book a meeting with the team on stand N8-120 at ExCel London to explore the opportunities BGaming has to offer as an innovative game provider for the iGaming Industry.

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 800+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 90+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

betting technology

GG.BET adds ‘Popular Bets’ ready-made combo slips

Published

4 hours ago

April 15, 2026

Wladimir P.

gg.bet-adds-‘popular-bets’-ready-made-combo-slips

GG.BET has launched Popular Bets, a new platform feature that lets users place bets on ready-made combo selections in a few clicks.

The operator said the “Popular” section on the homepage highlights pre-built combinations based on popular matches and the latest markets. Once a user selects a combo, the full set of selections is automatically added to the bet slip.

According to GG.BET, the combos are generated using “enhanced recommendation algorithms” and built from markets that are popular among gg.bet users. The company said the goal is to reduce the time customers spend building selections and make the betting flow “easier and more accessible” for both experienced and newer bettors.

The update follows other recent product changes on the platform, including the launch of Bet Builder, which GG.BET said allows users to combine multiple markets within one match across both sports and esports.

The post GG.BET adds ‘Popular Bets’ ready-made combo slips appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

22Bet Partners

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

Published

4 hours ago

April 15, 2026

Wladimir P.

22bet-partners-introduces-the-winner’s-league-—-an-affiliate-competition-built-for-football-season

As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.

Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.

Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

Register in the 22Bet Partners affiliate program
Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.)
Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

5% RevShare boost for 1 month

50 FTDs

10% RevShare boost for 2 months

100 FTDs

5% RevShare boost for 3 months
Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

Bonuses are credited after FTD confirmation.
Each partner receives only the highest reward tier achieved.
The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

22Bet Partners

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

Published

4 hours ago

April 15, 2026

GamingAmericas.com

As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

Register in the 22Bet Partners affiliate program
Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.)
Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

5% RevShare boost for 1 month

50 FTDs

10% RevShare boost for 2 months

100 FTDs

5% RevShare boost for 3 months
Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

Bonuses are credited after FTD confirmation.
Each partner receives only the highest reward tier achieved.
The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Americas iGaming & Sports Betting News.