Eastern Europe

Superbet Group announces a strategic partnership with OKTO to provide omnichannel digital payment experiences

Published

3 years ago

January 11, 2023

Reading Time: 3 minutes

Superbet Group, the leading sports betting operator in Romania and one of the fastest growing betting companies in Central and Eastern Europe, announces a strategic partnership with OKTO, adopting the omnichannel payment technology of the fintech provider.

The unified payment platform has been activated in Superbet’s retail and online channels, creating digital payment experiences across multiple touchpoints for Superbet customers. In particular, the OKTO.WALLET solution is now available in all Self-Service Betting Terminals of the Superbet network, across over 1,000 points of sale nationwide, while the cashless solution will be extended in Electronic Gaming Machines supporting the group’s digitalization strategy to enable a safe, secure, and convenient experience via an advanced digital payment service.

Ciprian Lazăr, Director for Romania Retail & Multichannel Operations at Superbet Group expresses the importance of the partnership: “We are a company with global growth ambitions that pays close attention to its customers’ demands but also to the latest technological developments. OKTO is widely recognized as the market-leading digital payment provider. It offers complementary solutions to Superbet’s digital strategy that are in line with the group’s efforts on responsible gaming and compliance with all legal provisions imposed by market regulators in countries where our group and its brands are active.”

In addition, Superbet online gets quick and easy access to the OKTO.CASH e-Voucher cash payments solution via the integration of the OKTO unified platform with Nuvei’s alternative payment methods (APMs). iGaming customers of Superbet are now able to load their iGaming account with cash in a convenient, streamlined, zero-hassle way, using OKTO’s collaborating network of over 25,000 points-of-sale in Romania.

Luca Giancola, Head of Antifraud, Payments & Risk Payments at Superbet Group, focuses on the benefits of alternative payment methods: “Innovation is in our DNA, and it is important to work with solutions that are coming from people who understand the intricacies of the gaming industry and who use advanced technology to deliver the very best payment solutions to our customers.

Our strategy is in line with the one of OKTO and there is a shared commitment to invest in the delivery of the best possible experience at every stage and channel of the customer journey.”

In turn, Simon Dorsen, OKTO’s Chief Commercial Officer, states: “Our partnership with Superbet is fully aligned with our mission not only to digitalize the physical payment experience as demanded by modern consumers, but also to provide users with the ability to transact across several touchpoints and channels seamlessly, in a secure manner via a unified payment experience.”

Referring to this new partnership, which satisfies both the compliance as well as the safer gaming requirements of industry regulators, Dorsen also acknowledges that it represents a powerful endorsement from a brand whose vision is being backed by one of the world’s largest private equity funds, Blackstone Group.

“OKTO is both proud and delighted to be partnering with the Superbet brand, which is among the most technologically advanced and ambitious sports betting operators in Europe. Also, Romania is a strategic market for our company, and we seek to continue investing in our local presence” adds OKTO’s commercial business leader.

In 2019, with the entry of the American investment fund Blackstone into the shareholding of the Superbet group, technology has become a vector of exponential growth for the Romanian company which aims to access international markets that have a strong regulatory framework for the betting & gaming industry.

Overall, the partnership between Superbet Group and OKTO represents a firm confirmation of the digitalization strategy, which will cover all areas of the business, and an important step in the creation of an omnichannel model that will continue to offer clients a unique, high-quality experience, both in retail and digital.

Best Solutions for iGaming Industry in Romania 2025

Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025

Published

4 weeks ago

December 8, 2025

George Miller

soft2bet-nominated-for-best-solutions-for-igaming-industry-in-romania-2025

Reading Time: 2 minutes

Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).

This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.

Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.

Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”

The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.

Eastern Europe

HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP

Published

4 weeks ago

December 8, 2025

George Miller

highlight-games-live-in-romania-with-fortuna-entertainment-group

Reading Time: < 1 minute

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.

Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’

Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’

The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.

Eastern Europe

WorldMatch Partners with MrBit

Published

1 month ago

November 25, 2025

Niji Narayan

Reading Time: < 1 minute

WorldMatch has entered into the dynamic online gambling market of Romania through a strategic partnership with top-tier operator MrBit.

Under this partnership, WorldMatch’s titles will be available exclusively on the MrBit platform, offering Romanian players a unique first opportunity to experience the provider’s games. The operator plans to launch initially with WM’s top performing games, featuring some of their most popular titles like Book of Pharaon Deluxe, Devil Girl, Fortunella.

Xhuljana Demerxhiu, Head of Sales at WorldMatch, said: “We are thrilled to debut in the Romanian market with such an innovative partner as MrBit. The exclusive agreement accentuates the value MrBit places on the quality and uniqueness of our content. We look forward to offering their players an engaging gaming experience, and once we are live in Romania, we will immediately begin preparations for the launch in Bulgaria.”

The post WorldMatch Partners with MrBit appeared first on European Gaming Industry News.