Latest News
SPOTLIGHT SPORTS GROUP UPGRADES SUPERFEED CONTENT ENGINE TO SUPPLY MORE MARKETS GLOBALLY
Spotlight Sports Group (SSG), a world-leading technology, content and media company, has upgraded its award-winning content engine, Superfeed, to provide an increased volume of content in more markets and across more sports leagues.
To further enhance the Superfeed content engine and to cater to the growing popularity of player and interval markets, the product has been upgraded to increase the volume of betting prompts delivered for each match by 100%. The content engine also now delivers betting prompts in 136 different betting markets.
The enhancements to the coverage that Superfeed provides were made to ensure that the content engine supplies prospective bettors with relevant and insightful content for the types of betting markets that interest them. As player markets have become increasingly popular, this development was a natural progression for a proven product to continue to increase its content output.
Superfeed covers more than 80,000 sporting events annually in more than 70 languages providing pre-play insight for a wide range of sports and in-play content for more than 90 football leagues, greyhounds and horse racing. Any portion of the content engine can be implemented into any platform via a simple API or widget integration.
An independent study testing the impact that Superfeed In-play has on prospective bettors showed that 20% of users added bets to the betslip after seeing the in-play prompts. Additionally, the study showed that there was a 4.5x increase in customer engagement from users that were shown bet prompts, and repeat bettors wagered more than an additional £20 on a monthly basis.
Spotlight Sports Group B2B Sales Director Rob Black spoke about the upgrades to the Superfeed content engine.
He said: “We know from numerous trials that our Superfeed product is highly effective at increasing engagement and informing customers as they make their betting decisions. With these new advances we are able to supply an even greater volume of insights for pre- and in-play bettors. With the growth in popularity of player prop markets, it’s great to be able to support our customers with valuable betting insights across these key markets on a large scale.”
Superfeed can be integrated into any bookmaker or sports publisher platform and is currently live on a number of partner platforms globally.
Powered by WPeMatico
Latest News
NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct
The Northern Ireland Football League (NIFL) has signed a new five-year deal with FeedConstruct to become the league’s exclusive Betting Data & Streaming Partner until the 2028/2029 season.
FeedConstruct and NIFL have enjoyed a successful long-term partnership since the 2019/2020 campaign, solidifying their roles as the league’s data and streaming partners. This agreement will provide a considerable seven-figure investment into the leagues over the contract term.
Under this partnership, exclusive betting data will be provided globally for over 800 matches across the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, Premier Intermediate League, the BetMcLean Cup, Women’s League Cup, and the European Playoff matches from the summer of 2024 onwards.
FeedConstruct is a leading provider of real-time and historical sports data, as well as digital content. The company delivers innovative and cutting-edge data-feed solutions that cover pre-match, live, and post-match data to over 300 partners. Dedicated to continuously developing advanced sports products and tools, FeedConstruct provides quick and accurate data to its partners.
With its main mission to bridge the gap between sports and entertainment businesses by offering cutting-edge solutions, FeedConstruct helps its partners get the most profitable experience.
Since the formation of the NI Football League in 2013, professional football in Northern Ireland has flourished both on and off the field. This announcement is the latest in a series of positive developments from one of the fastest-growing professional leagues in Europe, which has seen an 83% increase in attendance over the past ten years, as well as record commercial deals and improved performances both domestically and in UEFA Club competitions.
Ian Forrester, NI Football League Chief Commercial Officer said, “This is another huge deal for the NI Football League, we’re delighted to continue our long-standing relationship with FeedConstruct. These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore.”
“This continuation of the commercial partnership with FeedConstruct will allow us even more new opportunities to work and grow together, and we look forward to what the future holds over the next five years!” Forrester added.
Narek Harutyunyan, the Head of the Rights and Content Department, said, “We are excited to extend our partnership with Northern Ireland Football League for another five years and are committed to providing our technology and expertise to support the reach of NIFL competitions to a global audience. The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content.”
This renewed five-year agreement between the Northern Ireland Football League (NIFL) and FeedConstruct reaffirms their successful partnership, extending their collaboration into a decade. This partnership is set to enhance the football experience by providing comprehensive and exclusive betting data for fans globally.
The post NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct appeared first on European Gaming Industry News.
Eastern Europe
TotalBet Joins Forces with Fast Track to Boost Player Engagement
Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.
With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.
“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”
Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.
“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”
As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.
The post TotalBet Joins Forces with Fast Track to Boost Player Engagement appeared first on European Gaming Industry News.
Industry Awards
UltraPlay Shortlisted for EGR B2B Awards as White Label Partner
UltraPlay, a leading provider of innovative iGaming solutions, proudly announces being shortlisted for the esteemed EGR B2B Awards 2024 in the ‘White Label Partner’ category. This nomination recognizes UltraPlay’s commitment to excellence in the iGaming industry and its role as a key part of ODDS Group, a renowned company known for advancing the frontiers of digital entertainment and gaming technology.
UltraPlay’s White Label Solution offers a comprehensive, turnkey package designed for businesses aiming to quickly enter the iGaming market. This solution provides operators with everything needed to launch, including advanced sports betting and Esports platforms, integrated payment systems, and cryptocurrency technology. UltraPlay manages crucial back-end operations such as licensing and security, allowing clients to focus on brand development and customer engagement. Customizable to specific market needs, this solution accelerates the go-to-market timeline and boosts competitive capability in the fast-evolving online gaming sector.
The EGR B2B Awards are known for highlighting the best in the online gaming service sector. UltraPlay has been acknowledged for its exceptional white label solutions that empower operators to efficiently launch and manage their brands. Mario Ovcharov, CEO of UltraPlay, stated, “This nomination reflects our team’s dedication and the strong relationships we’ve built with our clients. It’s an honor that motivates us to continue innovating and maintaining high industry standards.”
UltraPlay offers comprehensive services including sports betting, Esports, white label, and turnkey solutions, focusing on quality, security, and user experience. As part of ODDS Group, UltraPlay leverages extensive resources and deep industry expertise to enhance its offerings and support its clients globally.
The winners will be announced on June 13, 2024, bringing together industry leaders to celebrate common achievements.
The post UltraPlay Shortlisted for EGR B2B Awards as White Label Partner appeared first on European Gaming Industry News.
-
Compliance Updates7 days ago
Spinomenal is now a registered provider in Peru
-
eSports7 days ago
Axlebolt and Epic Esports Events announce WINLINE EPIC Standoff 2: Brasil #2
-
Canada7 days ago
Casino Time Elevates Social Gaming in Ontario with Launch of iGaming Website
-
Latest News6 days ago
Paf Focuses on Young People with Loss Limit Change
-
Latest News7 days ago
BGaming donates to Brazilian art institute in support of creative children’s projects
-
Compliance Updates6 days ago
A New Analysis by EGBA Reveals Notable Shift Towards Multi-licensing for Online Gambling Across Europe
-
Latest News6 days ago
NetBet Casino Joins Forces with Gaming Realms
-
Latest News6 days ago
Wazdan adds new instalment to its top-performing series 30 Coins