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Blueprint Gaming

Blueprint Gaming expands presence in Ontario through new NorthStar Bets partnership

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Canadian growth continues with leading online gaming and sports betting brand

Blueprint Gaming has furthered its profile in the burgeoning Ontario market courtesy of a new agreement with NorthStar Gaming, which owns and operates NorthStar Bets.

Now live with a leading operator in the Ontario marketplace, Blueprint’s launch titles include Fishing Frenzy: The Big Catch, The Goonies and a selection of Megaways titles such as Eye of Horus and Wolf Legend.

This latest deal will eventually see the studio’s entire slots portfolio made available for NorthStar’s players and will herald a significantly greater audience, particularly for its content specifically tailored for Canada.

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Deal or No Deal, has been extremely well received in the region since launch, as has Blueprint’s industry-leading Jackpot King progressive jackpot system rebranded as Jackpot Royale, which has been modified to work with the specific requirements and liquidity necessary to operate in Ontario.

A Canadian-owned and operated brand, NorthStar Bets delivers a uniquely local, premier user experience and Blueprint’s diverse and quality content, which is no stranger to Canadian players, is set to provide a considerable enhancement to the studio’s foothold in Ontario.

Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “Ontario is one of our key markets and has been instrumental in our growth across regulated markets in 2022. Partnering with NorthStar Bets will play a considerable role in our growth there going forward and puts our slots in front of an impressive swathe of new players.”

Michael Moskowitz, CEO and a founding partner of NorthStar Gaming added: “We’re proud to provide a uniquely local, content-driven and premium gaming experience to Ontario consumers. As we continue to expand our offering, a crucial part of that growth is achieved by partnering with reputable and established suppliers of quality gaming experiences, so Blueprint Gaming is a welcome addition to the NorthStar Bets platform.”

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Blueprint Gaming

Blueprint Gaming Commits to Light & Wonder’s OpenGaming Entertainment Platform for additional Four-Year Deal

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Light & Wonder, Inc. has struck a major long-term deal with existing OPENGAMING partner Blueprint Gaming, ensuring one of the globe’s biggest slot providers remains integrated within its content aggregation platform.

Through this four-year extension to the existing agreement, content provider and aggregator, Light & Wonder have ensured its extensive operator network will continue to have access to Blueprint’s diverse and innovative slot games, which are among the best performers on the OpenGaming platform.

Blueprint is regarded as one of the biggest slot developers in the UK where the company is based, while its games perform just as strongly across Europe, as well as in Canada following its recent entry into the regulated province of Ontario.

The studio is renowned worldwide for developing premium branded games based on iconic film and TV shows, including The Goonies and Rick and Morty and Fishin’ Frenzy, allowing operators to reach the widest audience possible.

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In addition, Blueprint’s legendary progressive jackpot system, “Jackpot King”, remains hugely popular with players across the globe, who have the potential to win significant prizes off any spin.

Securing long-term access to Blueprint Gaming’s existing portfolio of games and future releases represents another step in cementing the OpenGaming platform as the world’s leading digital casino ecosystem for the biggest and best games.

Steve Mayes, Digital Partnerships Director at Light & Wonder, said: “Blueprint Gaming’s reputation within the industry is second to none, with its games consistently performing at the highest levels within the OpenGaming platform.

“Our operator partners will be absolutely delighted with this extended partnership. Such a move also builds on our promise to deliver worlds of new play to customers across the globe.”

Matt Cole, Managing Director of Blueprint Gaming, said: “Light & Wonder has served as a crucial partner of ours for several years, with its OpenGaming platform providing us with extended opportunities to deliver our content to operators and players across multiple markets.

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“With this new agreement in place, we are in a strong position to remain at the focal point of the world’s biggest casino brands, with our games proven to provide exceptional engagement rates.”

The OpenGaming ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All games available through OpenGaming are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.

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Blueprint Gaming awarded Ontario licence

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Developer’s diverse games portfolio and Jackpot Royale progressive system to go live in market from April 4

Leading slot developer Blueprint Gaming is set to build further momentum across Canada after it received approval to supply games to multiple operators within the imminently regulating market province of Ontario.

Following approval from the Alcohol and Gaming Commission of Ontario (AGCO), over 50 of Blueprint’s highly engaging games such as The Goonies and Sausage Party games to be based on Canada’s equivalent show Le Banquier.

Complementing the deployment of Blueprint’s successful titles is an updated version of Blueprint’s market-leading progressive jackpot system, Jackpot King. The update, rebranded as Jackpot Royale, has been modified to work with the specific requirements and liquidity of the various provinces within Canada. Its addition is key to Blueprint’s proposition in the province, with the progressive system proven to generate hugely attractive jackpot prizes and attract significant interest from within the online casino community.

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Jackpot Royale can be activated from any spin within Blueprint games that feature the functionality. Players enter the Wheel King game mode, where they have the opportunity to claim one of three progressive jackpots available.

The studio is developing a robust product roadmap to ensure operators will regularly receive fresh and relevant content to keep players entertained, including the use of innovative concepts and frequent updates to popular game families.

With Blueprint’s extensive portfolio already holding a strong foothold in Canada, the licence for the wider market of Ontario is set to showcase its content to a greater number of players. This will strengthen its already leading position in the region with players accustomed to Blueprint’s signature gameplay.

Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “Ontario has the potential to become one of the biggest iGaming markets in North America, so being able to service the province from day one is a hugely important move for the company.

“Players in Canada already enjoy our style of games and we have strong expectations for the market. We’re looking forward to bringing our content to a much wider audience.”

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Blueprint Gaming

Blueprint Gaming extends reach in LatAm with Salsa Technology

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Leading slot developer Blueprint Gaming has integrated a range of its top-performing titles with prominent content aggregator Salsa Technology, a move that sees its exposure in Latin America significantly enhanced.

Salsa Technology’s operator network in the region will now have access to a range of Blueprint’s hugely successful, classic slot titles such as Wish Upon a Jackpot and King Kong Cash, alongside its fan-favourite library of Megaways games including Buffalo Rising and Diamond Mine.

Bringing a new level of online entertainment to over 35 operators in the LatAm region, the deal adds to Salsa Technology’s roster of more than 4,000 games from 60-plus suppliers. It also represents an ideal route to market for Blueprint, aligning with the supplier’s growth plans for this thriving territory.

The partnership maintains Blueprint’s momentum in regulated markets following its recent entry into the Netherlands and a string of agreements with leading operators, placing its high-quality content in front of an ever-growing audience of new players.

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Samuel Häggblom, Director of Key Accounts at Blueprint Gaming, said: “The LatAm region is accelerating at pace and having our games available through Salsa Technology is the perfect way to maximise our reach.

“Our titles consistently prove to resonate with players across multiple markets and we’re confident that such a strong offering is going to be extremely well-received by the region’s operators.”

Salsa Technology’s COO, Alberto Alfieri, said: “It’s vital for us to constantly introduce the absolute best in iGaming to our platform, which is why this deal with Blueprint is particularly welcoming.

“It adds great strength to our proposition and ensures that we are delivering on our promise to bring exceptional content to operators active across Latin America.”

 

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