partnerships
YGAM named as ICE London charity partner
YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.
Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.
“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.
“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.
“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”
The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.
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Anja Ortmanns Account Manager at Push Gaming
Push Gaming strengthens Dutch market presence with Starcasino.nl partnership
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B2B gaming supplier Push Gaming has broadened its profile in the Netherlands through a new commercial deal with prominent operator Starcasino, increasing access to its award-winning content within the regulated market.
Now live, the partnership makes Push Gaming’s full portfolio available on www.starcasino.nl, giving players access to popular titles across Push Originals, Push Action, and Reel Hot Games. These include hits such as Razor Returns, Goat Getter, and Wild Swarm 2.
The deal strengthens the strong relationship between the two companies, following a successful rollout with Starcasino in Belgium. It also supports Push Gaming’s wider growth strategy in the Netherlands, one of its key regulated markets in Europe.
The agreement marks the latest milestone in Push Gaming’s ongoing expansion, as the supplier continues to grow its operations with trusted partners and proven content strategies.
Anja Ortmanns, Account Manager at Push Gaming, said: “The Netherlands remains a key market in our European strategy, and we’re pleased to be expanding our presence there with Starcasino in the Netherlands.
“It’s a trusted name with a strong local following, and this partnership enables us to reach even more Dutch players through a platform that shares our commitment to quality content and regulation growth.”
Pieter Van den Bos, Director at Starcasino.nl, said: “Push Gaming’s reputation precedes it, and we’re excited to bring its acclaimed content to our players in the Netherlands.
“Our mission is to provide the best possible experience, and this partnership is another step towards achieving that. We look forward to a fruitful relationship together.”
The post Push Gaming strengthens Dutch market presence with Starcasino.nl partnership appeared first on European Gaming Industry News.
Brightstar Lottery
Brightstar Lottery Gains Exclusive Omnichannel Lottery Licensing Rights to Rubik’s® brand
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Brightstar Lottery PLC announced that it has signed a five-year exclusive licensing agreement with Spin Master Toys UK Limited (“Spin Master”) to develop and distribute Rubik’s-themed omnichannel lottery games worldwide, including instant tickets, innovative draw-based games and engaging iLottery games.
Created in 1974, the Rubik’s Cube is an iconic puzzle that inspires creativity and problem-solving across generations, with millions of cubes sold worldwide. Spin Master’s partnership with Brightstar to bring this cultural phenomenon into the lottery space creates fresh ways for fans and players to engage.
“The Rubik’s Cube is one of the most iconic symbols of pop culture and Brightstar is thrilled to extend its timeless legacy into compelling, next-generation experiences for lottery players to enjoy,” said Matthew Whalen, Brightstar Senior Vice President, Global Instant Ticket Services. “We look forward to producing exciting omnichannel games featuring Rubik’s Cube, which will include innovations such as our revolutionary Infinity Instants technology, creating an infinite number of possibilities to customize each ticket.”
The post Brightstar Lottery Gains Exclusive Omnichannel Lottery Licensing Rights to Rubik’s® brand appeared first on European Gaming Industry News.
Italy
Vivid Gaming and Octavian Gaming Expand Across Italy Through Co-Developed Titles
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Octavian Gaming and Vivid Gaming has successfully introduced a growing portfolio of co-developed slot titles to the Italian regulated market through its strategic partnership with Octavian Gaming. This collaboration marks a significant milestone in Vivid Gaming’s expansion across Europe’s established gaming landscapes.
Since October, the first wave of jointly developed titles – Cleopatra’s Heritage and Robin Hood Saga – has been live with leading Italian operators, showing early traction and strong player engagement. This rollout reinforces both companies’ commitment to delivering innovative, high-quality gaming experiences that are visually engaging and fully compliant with regulated market standards.
The partnership with Octavian Gaming, a pioneering Italian company based in Verona, leverages their deep local expertise and established operator network to bring this modern, 3D-driven, uplifting slot offering to Italian players.
Karl Hsu, CEO of Vivid Gaming, commented: “Italy represents a major milestone in our international expansion. Since October, our games have been live and delivering strong results, and our partnership with Octavian Gaming has been instrumental in driving this success. We are thrilled to bring our creative and engaging portfolio to one of Europe’s most mature gaming markets. This is just the beginning as we continue to expand and share our passion for innovative gaming experiences across new regions.”
Simone Pachera, CEO of Octavian Gaming, added: “Vivid Gaming brings a fresh style and dynamic approach to game design that resonates strongly with Italian players. We are proud to have facilitated their successful launch in Italy and are eager about the opportunities ahead as we further cement this collaboration. Together, we will create an exceptional experience for players while exploring new possibilities in regulated markets.”
This successful Italian entry marks the beginning of a structured, long-term roadmap of co-developed releases, which includes the following upcoming titles:
- Penguin Frenzy – December 2025
- Burglar Trio – January 2026
- Dessert Boom – February 2026
- Jalapeño Blast – April 2026
This planned rollout highlights the companies’ sustained commitment to delivering fresh, premium content tailored for regulated environments.
The Italian portfolio showcases a remarkable diversity in themes and gameplay – spanning adventure, wildlife, historical legends, and vibrant fantasy – supported by cutting-edge 3D graphics and player-centric features such as bonus rounds, free spins, multipliers, gamble mechanics, and other engagement-driven elements.
The post Vivid Gaming and Octavian Gaming Expand Across Italy Through Co-Developed Titles appeared first on European Gaming Industry News.
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