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Better Collective appoints Petra Zackrisson as SVP of Growth

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In its mission to become the world’s leading digital sports media group, Better Collective, has hired Petra Zackrisson to assume the role as Senior Vice President of Growth. With this hire, Better Collective strengthens its ambition to further scale the business and accelerate its presence in emerging markets.

Petra brings with her a range of valuable insights and learnings from the industry; most recently from her role as Chief Strategy and Business Development Officer at KaizenGaming. Prior to joining KaizenGaming, Petra held various leadership positions at the Betsson Group, and before joining the iGaming industry in 2013, Petra worked in management consulting, specializing in international business development and strategy development across industries.

Petra has helped many organizations build solid foundations for international growth in terms of products, strategy as well as operations, and at Better Collective she will take on the role as SVP of Growth. Petra will be tasked with fueling local awareness while growing and developing the Better Collective Group globally, with a particular focus on emerging markets. Assuming this role of responsibility, a focal task will also be for Petra to expand Better Collective’s presence and representation through strategic events. During the past five months, Petra has been supporting and advising Better Collective as an external consultant, and on January 9, 2023 she will start her work as SVP of Growth out of Better Collective’s office in Stockholm.

Christian Kirk Rasmussen, Co-founder & COO of Better Collective: “I am pleased to welcome Petra to our management team where her focus will be on how to further scale our business. Roughly six months ago, we signed Petra as a full-time external consultant for Better Collective, so she already has a deep understanding of our operations and objectives. There is no doubt that Petra’s expertise on how to drive growth and implement organizational change will become valuable to Better Collective.

Petra Zackrisson: I am excited about this new opportunity and I look forward to joining the team at this stage of the group’s amazing growth journey. Scaling globally while supporting Better Collective in transforming its business to secure long-term sustainable performance are the type of challenges I excel at and am passionate about. As a senior leader I find it important to bring in the diversity angle in my work. I look forward to continue to raise awareness and make incremental changes so that Better Collective can become an even more diverse, profitable and sustainable business”

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Soft2Bet hires Ryan Collinge as EVP for business development and partnerships

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Collinge joins as Executive Vice President – Group Business Development & Strategic Partnerships, bringing 20+ years across retail and online gaming.

Soft2Bet has appointed Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships, adding him to its senior leadership team.

In the role, Collinge will focus on supporting Soft2Bet’s growth plans and strengthening relationships with operators and entertainment brands, the company said.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”

Soft2Bet said Collinge brings more than 20 years of commercial, product and operational experience across retail and online gaming, including work with private equity-backed start-ups and multinational gaming groups. The company added that his background includes global sales, commercial strategy and business development, along with iGaming content, product development and studio management.

Soft2Bet also pointed to Collinge’s experience in the casino content vertical, which it said will support client needs analysis and solution optimization.

The post Soft2Bet hires Ryan Collinge as EVP for business development and partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Vanderpump Hotel reports $813,553 Pai Gow Poker jackpot weeks after opening

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Caesars Rewards member Pam W. from Colorado hit a seven-card straight flush on the Las Vegas Strip property.

The Vanderpump Hotel on the Las Vegas Strip has reported an $813,553 jackpot win on Pai Gow Poker, just weeks after the property officially opened.

According to the company, Caesars Rewards member Pam W., visiting from Littleton, Colorado, won the payout after hitting a seven-card straight flush while playing Pai Gow Poker at The Vanderpump Hotel. The release said Pam was on a weeklong vacation with her husband and plans to use the winnings toward a European river cruise.

The Vanderpump Hotel is Lisa Vanderpump’s first hotel, developed in partnership with Caesars Entertainment. The property has 188 guest rooms, including 21 suites, and a 40,000-square-foot casino, the company said.

The venue’s food, beverage and nightlife lineup includes GIADA by Giada De Laurentiis, rooftop pool and event space Soleia, and Drai’s After Hours in its original location beneath the hotel. The property also hosts Caesars Sportsbook in a lounge-style format, alongside lounges including Gigolo and The Bar at The Vanderpump Hotel.

The post Vanderpump Hotel reports $813,553 Pai Gow Poker jackpot weeks after opening appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win

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The Vanderpump Hotel – Lisa Vanderpump’s first-ever hotel in partnership with Caesars Entertainment – is dealing out big wins on the Las Vegas Strip, celebrating a dazzling $813,553 payout just weeks after officially opening its doors.

Caesars Rewards® member Pam W., visiting from Littleton, Colorado, hit the jackpot with a seven-card straight flush on Pai Gow Poker at The Vanderpump Hotel. Pam, who is in town enjoying a weeklong vacation with her husband, is already planning her next adventure – turning her Vegas luck into a dream European river cruise.

Blending elevated design with a distinct sense of personality, The Vanderpump Hotel introduces a boutique, lifestyle-driven hospitality experience in the heart of one of the world’s most dynamic destinations. The hotel offers an intimate footprint with 188 guest rooms, including 21 suites.

The property also features a 40,000-square-foot casino; Gigolo, a sexy, sultry lounge and The Bar at The Vanderpump Hotel, an inviting destination in the center of the casino – all curated to deliver a sophisticated yet playful atmosphere.

Culinary and nightlife offerings are anchored by GIADA, the award-winning flagship restaurant from celebrity chef Giada De Laurentiis; Soleia, a 65,000-square-foot rooftop pool and event space with open-air, panoramic views from 11 stories above the Las Vegas skyline; and Drai’s After Hours, located in its original home beneath the hotel. Caesars Sportsbook at The Vanderpump Hotel provides a boutique, lounge-style setting for sports fans and gaming enthusiasts alike. Guests can book stays at The Vanderpump Hotel via the Caesars Rewards app or online at caesars.com/thevanderpumphotel.

The post Raise a Glass: The Vanderpump Hotel Celebrates $813,553 Jackpot Win appeared first on Americas iGaming & Sports Betting News.

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