Africa

Twain Sport marks Africa growth with Hollywoodbets partnership

Published

4 years ago

December 15, 2022

Reading Time: 2 minutes

Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, has extended its presence in Africa thanks to an agreement with tier one operator, Hollywoodbets.

The deal gives Hollywoodbets’ players access to Twain Sport’s revolutionary hybrid sport product and will be available in the leading South African market, as well as in other African countries where the popular brand operates.

The launch is set to meet the increased demand for live sport products, with high-frequency entertainment popular with next-gen players, as Twain Sport’s success proves.

BetGames, which is powering Twain Sport’s launch, already enjoys an established relationship with the high-profile operator and a strong, wider foothold across regulated African markets and this relationship has proven crucial in Twain Sport’s impressive launch.

Twain Sport’s debut offering, T-Basket, delivers head-to-head basketball tournaments every hour, with a match every three minutes, totalling 6 300 matches monthly.

African bettors now have a wealth of betting markets available to them to enhance the experience, via an intuitive mobile-first designed UI, with the initial launch expected to attract multiple audience demographics.

Following this launch, Twain Sport’s next product, T-kick, will debut in African markets in Q1 2023. The football-themed betting experience is expected to meet and surpass the favourable reaction from local players that T-basket has already received, given the incredible appetite for the sport across the continent.

Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “Having already seen great success with our launch of Twain Sport in Europe, we’re equally as excited to go live with Hollywoodbets in a deal that will provide significant impetus to our fast-growing brand, this time in African markets.

“T-basket has already been met with approval from African players and the anticipation for a similar football product in T-kick is only going see revenue grow accordingly.”

Wayde Dorkin, Head of Product at Hollywoodbets, added: “There hasn’t been a product like this in our market before, so naturally we’re excited to add something so unique to our basket of games for our customers.

“The rapid play and betting markets available are perfect for today’s consumers and the prospect of T-kick’s imminent arrival adds to that excitement.”

Twain Sport delivers a similar sporting schedule to Esports and Virtual Sports and offers best-in-class integrity measures using Sportradar’s Fraud Detection System. This sits alongside stringent anti-match fixing protocols, providing operator partners with the world’s very best protection.

10bet

Ellis Park Stadium signs five-year naming rights deal with 10bet

Published

4 days ago

July 6, 2026

Wladimir P.

ellis-park-stadium-signs-five-year-naming-rights-deal-with-10bet

Johannesburg venue rebrands as 10bet Ellis Park under new partnership agreement.

Ellis Park Stadium has signed a five-year naming rights agreement with sportsbook brand 10bet, rebranding the Johannesburg venue as 10bet Ellis Park.

10bet Africa Marketing VP Michelle Colborne said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium,” adding, “This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”

Ellis Park Stadium Managing Director Pieter Burger said the deal marks “a fresh and exciting chapter for the stadium,” adding: “We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”

10bet brand ambassador and former Springbok Butch James said: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”

The parties said the partnership will focus on improving the matchday experience and, “in partnership with the relevant stakeholders,” supporting the inner-city project around the stadium precinct.

The post Ellis Park Stadium signs five-year naming rights deal with 10bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Africa

PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event

Published

1 week ago

July 3, 2026

Wladimir P.

popok-gaming-sponsors-botswana’s-tt-cup-challenge-horse-racing-event

Organisers say the annual community race drew more than 3,500 spectators, with Botswana Gambling Authority and the Ministry of Sport and Arts involved.

PopOK Gaming has sponsored Botswana’s annual TT Cup Challenge Horse Racing Event, backing the community race as it drew what organisers described as its biggest crowd to date.

The company said this year’s TT Cup Challenge attracted more than 3,500 spectators from neighbouring villages. The event is positioned as a community sports fixture celebrating Botswana’s horse racing tradition.

PopOK Gaming said it worked alongside long-standing partners including the Botswana Gambling Authority and the Ministry of Sport and Arts, and with TT Cup founder Mr. Tymon and other sponsors, to support delivery of the event.

The company also used the event for stakeholder engagement, saying its team met with Mr. Kemorwale, CEO of the Botswana Gambling Authority, and the Hon. Minister of Sport and Arts, Jacob Kelebeng. PopOK Gaming said discussions covered the future of Botswana’s gaming sector, industry development, and opportunities for collaboration.

PopOK Gaming said the sponsorship forms part of its wider strategy to build partnerships in regulated markets while supporting community engagement and responsible industry development.

The post PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Africa

SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign

Published

1 week ago

June 30, 2026

Wladimir P.

springbokcasino-ties-july-free-spins-to-‘minions-in-the-wild’-campaign

SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.

The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.

“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”

SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”

The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.

The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.