Affiliate Industry

ThePOGG.com Casino Affiliate Goes Up For Sale

Published

1 year ago

December 8, 2022

Reading Time: 3 minutes

iGaming affiliate and dispute mediation site ThePOGG.com is now being offered for sale to interested parties. ThePOGG.com is one of the most recognisable brands in the sector having established an unparalleled reputation via its authoritative content, unique role as an Alternative Dispute Resolution provider and its work in the area of responsible gambling.

Interested parties should contact Clas Dahlén at [email protected]

From Clas Dahlén of Brand Streamers Group.

“The mission of Brand Streamers has always been to revolutionise gaming streaming in the US markets where we’ve already obtaining over 20 US licenses. To most effectively achieve this objective the Board of Directors has agreed that it would be advantageous to more tightly focus on our streaming objectives and restructure the business away from other areas.

To this end we are now talking to several parties about the potential sale of ThePOGG. ThePOGG is an incredible asset, industry renowned and highly respected. The brand’s achievements in Alternative Dispute Resolution (ADR) and Responsible Gambling are not only unique but have established it as an authority resource without parallel in the sector. We have no doubt that demand for this property will be very high and are looking to find it a home with a new owner who has the resources and respect for the ethos of the brand that will allow it to flourish and reach its full potential.

We are open to conversations with all parties about the potential acquisition of ThePOGG, and will be ensuring that we fully explore all options before any decision is made.”

History of ThePOGG

ThePOGG was founded in 2011 by Duncan Garvie. The site quickly built strong brand recognition via their even-handed reporting on the gambling industry, ThePOGG has for many years been a go-to resource for informed individuals both players and those in the iGaming industry.

ThePOGG Alternative Dispute Resolution (ADR) service was launched in 2012, and has managed over 6.5k player complaints against online gambling companies, resulting in over $7.5 million having been returned to players. ThePOGGs ADR service has been recognised as appropriate to manage player complaints by multiple regulatory agencies and currently acts in an official capacity, providing legally binding rulings, for over 100 MGA licensed gambling operators. No other affiliate based complaint management service is approved to provide legally binding rulings for any regulatory system.

In 2017, ThePOGG founded and developed the responsible gambling service BetBlocker. BetBlocker.org provides free blocking software to anyone who feels that they need support to manage their access to online gambling services. In 2019, BetBlocker had grown so significantly that it was broken off from ThePOGG and established as a charity in its own right. The Trustees overseeing BetBlocker today are the same team that oversees ThePOGG.

Rare Opportunity to Pick Up a High Value Brand

The sale of ThePOGG.com represents a very rare opportunity to pick-up a brand that is industry renowned, holds unique accreditations allowing it to leverage a position of authority to foster trust with users and build SEO strength at the same time.

With Catena Media about to sell their flagship service, AskGamblers, which targets a very similar business model to ThePOGG, potential buyers are in the unique position of being able to pick-up a similar business with stronger core USPs as a complaint management service for a fraction of the astronomical sums being considered for AskGamblers.

ThePOGG’s domain strength compares favourably with some of the top ranking affiliate sites in the industry:

	UR	DR
ThePOGG.com	50	67
AskGamblers	45	79
Casino.org	46	79
Casino.Guru	52	73
Gambling.com	46	76
OnlineCasinos.co.uk	41	63
Casinomeister	39	72

Key Stakeholders Comments

Duncan Garvie, the Founder and ADR Official for ThePOGG.com: “ThePOGG.com has been a work of passion for me for over a decade. Integrity and trust have been at the core of everything I’ve worked to develop and I’m very very proud of the achievements that we’ve made. It’s now time to pass the torch on to someone who can take the brand to the next level.”

Affiliate Industry

Better Collective Acquires AceOdds

Published

5 days ago

May 20, 2024

Niji Narayan

Reading Time: 2 minutes

In a strategic move to strengthen its foothold in the UK, digital sports media group Better Collective has acquired sports betting media AceOdds for a total consideration of 42 mEUR implying 4x last twelve months EBITDA.

AceOdds, a versatile multi-language sports betting brand, offers a comprehensive range of betting tools, odds, reviews and streaming schedules through its web and app based platforms. With a robust presence in the UK market, Better Collective’s global reach through local expertise aligns perfectly with AceOdds’s vision of expanding its influence outside the borders of the UK. Following the acquisition, Better Collective upgrades its 2024 full year financial targets.

Ian Bowden, Better Collective’s Senior Director for UK & Ireland, said: “I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability. Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners.”

Established in 2008, AceOdds was founded with the aim of providing UK sports enthusiasts with an easy-to-use betting calculator. Over the years, the brand has expanded, offering a well-regarded web platform featuring a range of betting tools, comparison features, live streaming schedules, an odds and parlay calculator, and more. Additionally, AceOdds has introduced a popular app.

The acquisition aligns with Better Collective’s strategy of owning the full range of sports media across key regions, spanning from traditional sportsbook comparison brands to general sports media, social media content creators, podcast producers and beyond.

The post Better Collective Acquires AceOdds appeared first on European Gaming Industry News.

Affiliate Industry

AskGamblers Launches AskGamblers Sports

Published

1 week ago

May 17, 2024

Niji Narayan

Reading Time: < 1 minute

AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.

Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.

In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.

Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.

“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”

The post AskGamblers Launches AskGamblers Sports appeared first on European Gaming Industry News.

Affiliate Industry

Amusnet Partners with Gamblers Connect

Published

1 week ago

May 16, 2024

Niji Narayan

Reading Time: < 1 minute

Amusnet, a leading gaming provider, has entered into a partnership with Gamblers Connect, a renowned affiliate known for its integrity and impartiality in producing comprehensive reviews and casino guides. This collaboration guarantees that the most trustworthy information in the gaming industry will reach a wider audience globally.

One of Amusnet’s latest additions was noticed by Gamblers Connect, evaluating everything from theme and design to every single feature with precision. Clover Islands takes players on a thrilling adventure across the enchanting leprechaun lands. This 5-reel, 3-row video slot game is a true gem, packed with unique features to keep players on the edge of their seats. From a Buy Bonus feature to a Wheel of Fortune and a Pick Me mini-game, Clover Islands offers an unparalleled gaming experience.

“We appreciate the comprehensive review by Gamblers Connect and are confident that Clover Islands will captivate a broader audience, allowing game enthusiasts to immerse themselves in its unique gameplay fully. Thanks to such affiliates, players worldwide can access the resources they need to make informed decisions and obtain reliable insights about the latest news and games in the industry,” Liliya Chatalbasheva, Chief Marketing & Communication Officer at Amusnet, said.

The post Amusnet Partners with Gamblers Connect appeared first on European Gaming Industry News.