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Viaplay announced as IHF’s exclusive streaming partner

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Viaplay Group and the International Handball Federation (IHF) have agreed a landmark partnership that makes the Viaplay streaming service home to the IHF’s hugely popular competitions in 10 European countries until 2031.

Fans will be able to stream more than 40 IHF events live and exclusively on Viaplay over the coming years, including all upcoming IHF Women’s and Men’s World Championships. The deal brokered by SPORTFIVE covers Sweden, Norway, Denmark, Finland, Poland, the Netherlands, the Baltic countries, and the UK – a footprint spanning many of the world’s leading handball nations.

The agreement secures the IHF Men’s World Championships for the next nine years: 2023 (Poland and Sweden), 2025 (Croatia, Denmark and Norway), 2027, 2029 and 2031, and the IHF Women’s World Championships in 2023 (Denmark, Norway and Sweden), 2025 (Germany and the Netherlands), 2027, 2029 and 2031.

The partnership will see a wide range of matches, including all games featuring teams from Viaplay markets, shown with local commentators and premium studio programming.

In addition, Viaplay now holds the rights to several games: the next four IHF Women’s Junior (U20) World Championships and IHF Women’s Youth (U18) World Championships; the next five IHF Men’s Junior (U21) World Championships and IHF Men’s Youth (U19) World Championships; the IHF Men’s & Women’s Beach Handball World Championships in 2024, 2026, 2028 and 2030; and the annual IHF Beach Handball Global Tour.

The partnership was brokered by SPORTFIVE, long-time partner and exclusive marketer of the global media rights as well as the marketing rights for all IHF World Championships until 2031. The Viaplay Group had previously acquired the Swedish, Norwegian, Danish and Finnish rights to the IHF Men’s and Women’s World Championships in 2023 and 2025 under a separate agreement.

Peter Nørrelund, Viaplay Group Chief Sports Officer: “This milestone deal ensures Viaplay will deliver the world’s best handball to many of the sport’s biggest markets throughout this decade and beyond. Denmark are the reigning men’s world champions and four-time winners Norway are undisputed queens of the women’s game. Numerous upcoming IHF tournaments will also be home events for millions of our viewers, which will increase local interest even further. These are key rights that are now secured for the long term on Viaplay.”

Dr. Hassan Moustafa, president of IHF says, “we are delighted to announce that the IHF have joined forces and partnered up with Viaplay Group. Thanks to our partnership with the official IHF TV and Marketing Rights Partner Sportfive, we were able to realise this agreement, which allows us to spread the enthusiasm for handball events to more countries and people and, equally importantly, with guaranteed quality and for the long term.”

“Viaplay is both one of the fastest growing streaming companies in the world, and a company that is truly dedicated to handball. With this long-term partnership, the IHF Senior, Youth and Beach Handball World Championships get a reliable partner that will broadcast the world’s best handball competitions in some of the most important handball territories, as well in emerging European handball markets, and provide a professional and high-profile platform for the sport. We are proud to have brokered this outstanding partnership”, Karsten Mahlmann adds, Vice President Media at SPORTFIVE.

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CreedRoomz

CreedRoomz launches Maradona Run live game show with licensed rights

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The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.

CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.

The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.

Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.

The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Armen Mnatsakanyan Head of Sales Department at CreedRoomz

“Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights

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Leading live casino provider CreedRoomz has officially announced the launch of its highly anticipated new live game show, “Maradona Run,” backed by official rights.

Built to capture the celebratory spirit of the upcoming World Cup games, this groundbreaking release introduces an authorized, football-themed transformation of the company’s signature interactive game show concept. By securing the official rights to feature one of the greatest legends in football history, CreedRoomz is inviting global operators and players to engage with an entirely premium, legally authorized gaming experience.

While the game’s flawless logic and core mechanics remain exactly the same, the visual identity has been completely overhauled to welcome the World Cup games. The character has been transformed into a vibrant, 3D animated caricature of the legendary Maradona, proudly wearing his iconic number 10 jersey.

Maradona Run seamlessly bridges a fast-paced lottery ball draw with a cinematic, arcade-style endless runner bonus round. During the main game, players manage up to eight interactive cards as football-styled lottery numbers bounce in a high-tech studio chamber. When the bonus round triggers, players leave the studio behind and hit a digital, festive boulevard alongside Maradona himself.

Instead of traditional coins, the animated legend sprints down the obstacle-filled street course collecting glowing soccer balls. These collectibles correspond to crucial gameplay advantages, including total payout multipliers, energy speed-boosts, and prize doublers, culminating in a massive maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The live game show features a highly interactive setup where a live presenter stands side-by-side with the animated Maradona caricature, engaging with players in real-time. With three distinct bonus ticket tiers Sprint, Trailblaze, and Marathon players have multiple pathways to chase massive wins on every single round.

Maradona Run Live is now available to all partner operators integrating the CreedRoomz Live Casino platform.

The post “Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights appeared first on Americas iGaming & Sports Betting News.

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Amusnet

Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition

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As football fever takes over the world and fans unite around the beautiful game, Amusnet is bringing the excitement from the stadium straight to the casino floor with the launch of Ca$hybara Football Edition – the latest addition to the beloved Ca$hybara series.

This energetic crash game puts players at the center of the action, where every touch of the ball could lead to bigger rewards. Taking the spotlight once again is the unstoppable Ca$hybara, this time stepping onto the football pitch with confidence, skill and plenty of flair.

In Ca$hybara Football Edition, the charismatic sports star keeps the ball airborne through an impressive display of juggling mastery. With every successful touch, the multiplier climbs higher, creating a thrilling balance between risk and reward. The challenge is simple: decide how long to stay in the game before cashing out. The longer Ca$hybara remains in control, the greater the potential winnings – but one missed touch can change everything.

Designed to keep players engaged from kick-off to the final whistle, the game introduces constant decision-making throughout every round. Players can choose to secure part of their winnings with the 50% Cashout option or continue riding the momentum in pursuit of even bigger multipliers. Timing, confidence and a little courage will determine who comes out on top.

Adding another layer of excitement are the popular Jackpot Cards, Amusnet’s signature jackpot feature, offering players additional chances for rewarding surprises and making every session even more dynamic.

With its football-inspired theme, fast-paced gameplay, and familiar Ca$hybara charm, Ca$hybara Football Edition arrives at the perfect moment, capturing the energy and passion of the season when football dominates conversations across the globe.

Whether players are seasoned crash game enthusiasts or discovering the genre for the first time, Ca$hybara Football Edition delivers an entertaining experience where every second counts and every decision matters.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Multipliers

The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out

Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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