Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano will be attending this year’s SBC Summit Latinoamérica, taking place in Miami between October 29^th – 31^st, to share business progress across the region and to establish new connections and partnerships.

The summit forms part of a pivotal year for Kaizen Gaming in Latin America, where Betano has already established itself as a leading operator in Brazil, Chile, Peru and Ecuador, working closely with local authorities to provide a safe experience for players in regulated or soon to be regulated environments. It has also more recently entered Argentina and Mexico with more markets in the region to follow soon.

A Year of Landmark Sponsorships and Prestigious Collaborations

This year, Betano achieved a major milestone by becoming the official partner of CONMEBOL Copa America 2024. At the same time, through its sponsorship of UEFA EURO 2024, it also made history as the first gaming brand to sponsor both of these prestigious international football tournaments simultaneously.

In addition, Betano is the main sponsor of Campeonato Brasileiro Série A, known as “Brasileirão Betano,” and holds naming rights for Copa Betano do Brasil until 2025. It also serves as the primary sponsor of the prestigious Clube Atlético Mineiro in Brazil and FBC Melgar in Peru. Earlier this year, Betano also announced a new partnership with the Argentine Football Association, becoming the exclusive betting partner of Liga Profesional de Fútbol and the title sponsor of both the ‘Torneo Betano’ and ‘Copa Betano’.

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Growing Affiliations Across Latin America

Kaizen Gaming goes from strength to strength thanks to its innovative products and dedicated teams, among other things. One of the teams responsible for Kaizen Gaming’s success is the affiliate team. The team boasts native-speaking Affiliate Managers, ensuring personalised support for partners in each region.

Kaizen’s Gaming Affiliate program plays a pivotal role in driving acquisitions and revenue for the Betano brand, supported by a network of over 1,300 individual affiliates in markets across the globe. Through consistent delivery of customised, market-specific campaigns across key channels such as SEO, APPs, Influencers, PPC, email marketing, and CRM, the program meets our diverse needs. With a focus on a people-centric approach, data-driven strategies, and the use of innovative tools like Income Access, Kaizen Gaming continues to raise the bar in affiliate partnerships and market engagement.

Visit Stand F54 at SBC Summit Latinoamérica to learn more about Kaizen Gaming and its affiliate programs. Also make sure to reach out to the Kaizen Gaming team, composed of employees from various departments, throughout the Summit to meet up and explore potential collaborations.

RubyPlay, an innovative B2B iGaming development studio, has rolled out its content offering with Kaizen Gaming brand Betano in Brazil, including a bespoke game featuring its award-winning Immortal Ways series built specifically for the 2024 Copa América.

The partnership sees Betano’s online casino offering add 90 of RubyPlay’s games, including fan-favourite titles Diamond Explosion 7s and Mayan Cache, alongside latest bespoke release Immortal Ways Betano, which celebrates the operator’s sponsorship of the major football tournament that takes place between June 20 and July 14 across the United States.

The integration will continue to strengthen RubyPlay’s position as a leading provider of quality online gaming titles in Brazil, with the studio’s diverse and immersive content already proving popular with players in the region. The provider also has plans to continue expanding into further global markets with Betano to accelerate their long-term growth strategy.

Betano has strong ambitions to increase its foothold in Brazil, as demonstrated recently after securing the rights as title sponsor of the country’s premier football league, Campeonato Brasileiro Série A.  Partnering with RubyPlay underscores the operator’s commitment to providing high-quality entertainment to its customer base, as well as reaching new audiences.

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Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Collaborating with Betano is a thrilling new venture for us as we aim to grow our foothold in Brazil and the Latin American market at large.

“Coinciding the partnership with the launch of the latest instalment to our popular Immortal Ways series, Immortal Ways Betano Copa America, marks an exciting period and we are looking forward to seeing how Betano’s customer base interact with the bespoke title.”

Betano becomes title sponsor and exclusive betting partner of Liga Profesional de Fútbol, introducing Torneo Betano and Copa Betano

Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive betting partner of Liga Profesional de Fútbol.

The new partnership commenced this past weekend, at the season premiere of ‘Torneo de la liga profesional’ which has been renamed to ‘Torneo Betano’. The sponsorship also includes the ‘Copa de la Liga Profesional’, which will be known as ‘Copa Betano’ from next season.

The new deal comes just a few months after the launch of Betano in Argentina. Alongside Brasileirão Betano, Kaizen Gaming now holds the naming rights to the two biggest domestic football competitions in South America. This new partnership also comes shortly after Betano’s sponsorship announcements of both CONMEBOL Copa America 2024 and the UEFA EURO 2024.

Claudio Tapia, President of AFA, highlighted: “The Liga Profesional de Fútbol is, without a doubt, one of the most important and popular sports competitions in Argentina. It is one of the most important assets of Argentine football and we always try to bring it closer to the fans and attract the interest of world-class companies through it. This agreement with BETANO strengthens our vision and confirms, once again, the massive reach of Argentine football. We thank BETANO for the trust in our ability to create valuable experiences and we commit to carry out an ambitious brand plan with professionalism. We welcome BETANO as the Naming Sponsor of the Liga Profesional de Futbol”.

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Julio Iglesias, Chief Commercial Officer, Kaizen Gaming said: “From the legendary ‘Superclásico’ showdown to its clubs’ record-breaking 25 Copa Libertadores titles and the national team’s World Cup glory in Qatar, Argentina is never short of exciting footballing moments. Its league’s long and established history, and recognition among the top ten globally, also make it a launchpad for many of tomorrow’s most talented stars. Our new partnership with the AFA reinforces our growing dedication to the Argentinian football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiences”.