Canada
Eastern Michigan University and Gen.G Level Up, Building The Next Generation of Esports Professionals After Concluding Successful Summer Programming
Global esports organization Gen.G and Eastern Michigan University announced the continuation of their partnership to prepare the next generation of leaders in the esports industry. After a successful summer tournament, EMU and Gen.G have welcomed back EMU Eagles to Ypsilanti with a series of campus kickoff events, the introduction of project-based internships, and the initiation of two Gen.G Foundation Scholarship recipients.
“Gen.G could not be more excited to continue expanding our programming with EMU,” said Arnold Hur, CEO for Gen.G. “EMU has been our trusted partner as we look to enrich the academic experiences for student athletes studying and working hard to have an impact on the future of the esports and gaming industry.”
The start of the 2022-2023 academic year at EMU marks the second year of Eagles Gaming Club and Gen.G supporting student gaming on EMU’s campus. Students can expect carefully curated events, built by the students and supported by the two organizations. Additionally, there will be support for student athletes recognized by EMU Esports who will begin traveling to tournaments, competing virtually and representing EMU nationally in new jerseys showcasing their Eagle pride.
EMU and Gen.G will also look to commit to producing more events like the Summer Showdown throughout the year. In July 2022, the Summer Showdown tournament featured teams of students from eight local high schools and universities. The tournament ended with four gaming titles earned at in-person competitions hosted at the EMU REC/IM Center. The winning teams included University of Michigan-Flint for Rocket League, Michigan State University for VALORANT, and University of Michigan-Ann Arbor for League of Legends. The Summer Showdown cements EMU’s position as a regional hub for gaming programming, building off of the success of Midwest Madness. Students in the region can expect additional similar tournaments throughout the school year.
“These are exciting upgrades for varsity support of student athletes at EMU, and we’re so glad to see our partnership with Gen.G enhancing experiences for Eagles Gaming Club,” said Justin Jett, Director of the EMU REC/IM Center. “The increased support for student athletes will be instrumental in building out the flourishing gaming community at EMU.”
In September, Gen.G announced two EMU students had been selected as recipients of the Gen.G Foundation Scholarship: Je’Naiya TimsIyad and Iyad Khattab. Each recipient received $10,000 to subsidize their tuition for this academic year and will have access to exclusive career and mentorship programming as members of the new scholarship class. Suho Chang, a student from the Gen.G Global Academy in Seoul will join Timslyad and Khattab as a student at EMU.
Now in its third year, the Gen.G Foundation Scholarship focuses on supporting women, people of color and low income students enrolled in a U.S. university or college who are interested in gaming, esports, entrepreneurship, journalism or content creation.
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Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO
B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.
The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.
As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.
The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.
Alberta
Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut
Deal puts the Swedish supplier live in Ontario and lines up a day-one rollout with PowerPlay when Alberta’s regulated market opens in July.
Gaming Corps has gone live with Canadian online sportsbook and casino operator PowerPlay in Ontario, expanding its distribution in Canada through an operator registered with iGaming Ontario and regulated by the Alcohol and Gaming Commission of Ontario.
The agreement also positions Gaming Corps to launch with PowerPlay in Alberta “from day one” when the province opens its newly regulated online gaming market in July, according to the companies. The partnership further extends Gaming Corps’ content across all PowerPlay.com markets.
PowerPlay’s rollout includes several Gaming Corps titles from its 3 Pigs franchise, including 3 Pigs of Olympus and 4 Gym Pigs: Porky Power. Football-themed releases Penalty Champion: Goals to Glory, Goals to Glory Football Fever and Goals to Glory Instant Blitz are also part of the initial content drop.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “Canada is becoming an increasingly important market for Gaming Corps, and this launch puts us in a strong position at exactly the right time. Ontario has already shown what a well-structured regulated market can deliver, and Alberta now represents a significant next step.
“PowerPlay has a clear local brand presence and operates across both sportsbook and casino in a way that fits closely with where we see the market heading. This is a launch that gives us an immediate foothold in Ontario, a clear path into Alberta, and a strong foundation for further growth across wider PowerPlay.com markets.”
Lauren Holder, Head of Casino at PowerPlay said: “PowerPlay has grown by focusing on what Canadian players value: choice, trust and an entertainment experience that feels grounded in this market. Gaming Corps fits well within that approach. Its games bring a distinctive tone and pace to our casino, while also giving us content that can work around key sporting moments and new regulated market opportunities. As we continue to develop our casino proposition, we look forward to working with Gaming Corps and bringing its content to players across all PowerPlay.com markets.”
The post Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Gaming Corps goes live with PowerPlay in Ontario ahead of Alberta market opening
Gaming Corps – a publicly-listed game development company based in Sweden, has gone live with Canadian online sportsbook and casino operator PowerPlay.
The agreement brings Gaming Corps into Ontario through one of Canada’s established online betting and casino brands, while also positioning the studio to go live with PowerPlay from day one in Alberta when the province opens its newly regulated online gaming market in July.
The partnership also extends Gaming Corps’ content across all PowerPlay.com markets, creating a broader route to players through an operator with a distinctly Canadian identity.
PowerPlay, which launched in 2018, combines sports betting across more than 40 categories with a casino offering more than 1,200 games, alongside a 24/7 live casino experience. The operator is registered with iGaming Ontario and regulated by the Alcohol and Gaming Commission of Ontario.
At launch, PowerPlay will introduce players to several of Gaming Corps’ most recognisable content strands, led by the 3 Pigs franchise, including the popular 3 Pigs of Olympus and latest instalment, 4 Gym Pigs: Porky Power.
The roll-out also lands as international football prepares to dominate the summer calendar, with Penalty Champion: Goals to Glory, Goals to Glory Football Fever and Goals to Glory Instant Blitz bringing three distinct football-led releases to PowerPlay’s casino catalogue.
Adding a different tempo to the launch is Banknote Blitz, a fast-paced instant win inspired slot where shifting Win Frames, prize collection mechanics and multipliers can unlock full banknote rewards and wins of up to 5,000x.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “Canada is becoming an increasingly important market for Gaming Corps, and this launch puts us in a strong position at exactly the right time. Ontario has already shown what a well-structured regulated market can deliver, and Alberta now represents a significant next step.
“PowerPlay has a clear local brand presence and operates across both sportsbook and casino in a way that fits closely with where we see the market heading. This is a launch that gives us an immediate foothold in Ontario, a clear path into Alberta, and a strong foundation for further growth across wider PowerPlay.com markets.”
Lauren Holder, Head of Casino at PowerPlay said: “PowerPlay has grown by focusing on what Canadian players value: choice, trust and an entertainment experience that feels grounded in this market. Gaming Corps fits well within that approach. Its games bring a distinctive tone and pace to our casino, while also giving us content that can work around key sporting moments and new regulated market opportunities. As we continue to develop our casino proposition, we look forward to working with Gaming Corps and bringing its content to players across all PowerPlay.com markets.”
The post Gaming Corps goes live with PowerPlay in Ontario ahead of Alberta market opening appeared first on Americas iGaming & Sports Betting News.
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