Joint clients will utilize Enteractive’s one-to-one channel to boost player retention, help identify problematic gambling issues, and add a personal touch to marketing as part of Optimove’s Customer-Led Marketing Platform’s Multichannel Marketing Hub

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the leading CRM Marketing platform for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push. Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

Advertisement

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy; and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

Infingame, a fast-growing iGaming aggregator, has announced the appointment of Ernest Lewicki as Head of Sales in a significant step to support the company’s global expansion strategy.

Lewicki arrives at Infingame with significant sales leadership and business development experience within the iGaming and Adtech industries, previously heading roles at BETEGY and DATA.BET.

In his new role, Lewicki will be responsible for developing Infingame’s strategic sales plans and expanding the company’s global client base.

Advertisement

His focus will be on leveraging Infingame’s robust product offering to meet the evolving needs of operators and game studios, as well as fostering partnerships that advance the company’s mission to deliver exceptional value and customer service.

Operating within the iGaming space since 2015, Infingame and its content aggregation platform boasts over 12,000 games including slots, live casino games and crash games from renowned industry providers via a single API integration.

Securing Lewicki’s signature underlines Infingame’s intent of becoming a leading aggregator, as the company continues its rapid expansion which has already seen it establish strong presence across Latin America and Europe, with plans to enter Africa upon the horizon.

Ernest Lewicki, Head of Sales at Infingame, said: “I am excited to step into the role of Head of Sales at Infingame. In particular, I am looking forward to leveraging my experience to further strengthen our market position and build lasting relationships with our partners.

“Our goal is to set new standards in the iGaming industry through continuous innovation and client-focused solutions.”

Advertisement

The number of industry professionals registering to attend July’s edition of iGB L!VE, the last to be held in Amsterdam prior to its 2025 relocation to London, is more than double that achieved at the same stage of last year’s record-breaking campaign. 

According to the latest data released by Clarion Gaming over 2,000 applications have been received as of 10 May, a figure which underlines iGB L!VE’s status as the global business event which connects the leading igaming affiliates, operators, tech vendors, game providers and suppliers.

Confirming the unprecedented response Portfolio Director Naomi Barton said: “iGB L!VE is already the industry’s fastest growing business event and to be so far ahead of last year’s campaign which culminated in a record unique attendance of 7,299 (+44% y-o-y)  and 14,500 on-site visits is of course massively encouraging.

Advertisement

“There are unparalleled business growth opportunities awaiting iGB L!VE attendees with the show providing free access to in excess of 300 exhibitors and sponsors occupying 21,000+ square metres of gross space, a figure which is  35% higher than in 2023.

She added: “Each metric that we reference is in positive territory and I am confident that everything is in place for the anticipated 9,000+ iGB L!VE attendees to celebrate the fantastic times enjoyed by everyone in Amsterdam and to look forward to the next exciting chapter opening in London, which of course is the home of igaming.”