Latest News
2mee appoints Dragon’s Den contestant as Head of HoloAd
Brian Smillie JR successfully tamed the Dragons and is now breathing fire into powerful online influencer ad platform
He’s taken on the Dragons and come out on top, and now he’s taking on the role of Head of HoloAdTM at influencer brand platform, 2mee. Brian Smillie Jr is the latest member of the team and has been tasked with driving awareness of HoloAd among operators and affiliates.
Smillie JR is the founder of Beezer, a platform that allows anyone to create, distribute, manage and market their own app without requiring any technical skills. He took Beezer to BBC’s Dragons Den in what has become known as the toughest negotiation in the Den.
He tamed the Dragons, leaving the Den with a £125,000 investment from Peter Jones after an action-packed standoff. You can watch the pitch here.
In his new role as Head of HoloAd at 2mee, Smillie will be responsible for negotiating similarly successful deals with a range of affiliates and operator brands so that they can unlock the power of influencer marketing through HoloAd.
HoloAd puts the power of next-generation influencer brand marketing in the hands of affiliates and their operator partners. It allows publishers to create new advertising real estate, unlock additional revenue streams and take audience engagement to the next level.
For operators, it allows them to deliver brand ambassadors as hologram messages via their affiliate and publisher partners, creating unique channels to deliver brand narrative and acquisition messaging to wider audiences.
A HoloAd can be inserted anywhere on a website page or within an app. Messages can be launched from existing empty space or can sit on top of page content, both editorial and advertorial. This means it delivers 100% added value.
The early numbers being generated by HoloAd are unrivalled. The average engagement rate is surpassing 33% and for those who are already onboard, the conversions are massively exceeding expectations.
This unprecedented level of engagement is already leading to a large number of enquiries from affiliate publishers and operators.
James Riley, CEO of 2mee, said: “Brian is one of the most naturally talented negotiators out there having provided his skills in front of some of the biggest names in the business world. Brian joining 2mee as Head of HoloAd is therefore a major milestone for us.
“HoloAd is a game-changer, and with Brian onboard we will be able to make more affiliates and operators aware of what it can do for them. I’d like to welcome Brian to the team and look forward to working with him as we take HoloAd to the next level.”
Brian Smillie, Head of HoloAd at 2mee, added: “I am hugely passionate about technology and in HoloAd we have the future of influencer marketing in our hands. I look forward to connecting with affiliates and gambling operators to show them what a truly stand-out platform and product it is.”
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Blueprint Gaming
Blueprint Gaming unwraps a trio of festive favourites with three iconic series reimagined for Christmas
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Blueprint Gaming
is kicking off the festive season with the launch of Saint Nicked 3 Present Tense, the first of three Christmas-themed releases that see some of its most iconic series reimagined with charming festive visuals, enriched graphics and immersive seasonal experiences designed to delight operator player bases worldwide.
The yuletide rollout continues in December with Fishin’ Frenzy The Big Christmas Catch Jackpot King
arriving on 4th December, followed by the blockbuster release of Kong Even Bigger Christmas on 11th December.
Launching today, Saint Nicked 3 Present Tense captivates with its mischievous festive flair, featuring enhanced Christmas aesthetics across its characters and classic money collects. The beloved duo make a snow-dusted comeback, complete with upgraded visual effects and seasonal touches that amplify engagement throughout the holiday period.
On 4th December, players will then be reintroduced to one of the industry’s most recognisable franchises with Fishin’ Frenzy The Big Christmas Catch Jackpot King
.
The festive reinvention blends the timeless simplicity and broad appeal of the original series with a fully re-themed winter environment, combining frosty settings and holiday-inspired symbols with Blueprint’s iconic Jackpot King
progressive system.
The newly introduced Express Bet also provides players with an optional festive surprise. Available at 1.5x the total bet, the feature doubles the chance of triggering bonus play. The result is a high-performing seasonal variant tailored to boost operator performance in December.
Blueprint rounds off its Christmas trilogy on 11th December with the arrival of Kong Even Bigger Christmas, transforming the studio’s epic Ape-powered franchise into a snow-covered festive spectacle.
Across all three launches, Blueprint Gaming reinforces its strategy of refreshing its strongest collections of titles with reimagined releases that stay true to their signature gameplay, while offering operators new opportunities to elevate their offerings during one of the busiest periods of the calendar year.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, said: “Our Christmas trilogy brings together some of Blueprint’s most iconic series, each lovingly reimagined with festive charm, refreshed graphics and engaging seasonal features. These titles give operators the perfect opportunity to offer players familiar favourites wrapped in magic, warmth and a sense of festive fun.
“Saint Nicked 3: Present Tense sets the tone, with Fishin’ Frenzy The Big Christmas Catch Jackpot King
and Kong Even Bigger Christmas continuing the momentum through December. It’s a line-up designed to elevate seasonal engagement and deliver standout entertainment across the holidays.”
The post Blueprint Gaming unwraps a trio of festive favourites with three iconic series reimagined for Christmas appeared first on European Gaming Industry News.
Casino Guru
Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming
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Casino Guru proudly unveils four new award categories for the upcoming Casino Guru Awards 2026, further expanding its mission to recognize individuals and organizations shaping a fairer, safer, and more forward-thinking iGaming industry.
Following three years of continued growth and rising influence, the Casino Guru Awards remain the only industry awards focused primarily on fairness, transparency, integrity, and responsible innovation. The 2026 ceremony, scheduled for May 25, 2026, at The Xara Lodge in Malta, in partnership with NEXT.io during NEXT Valletta, will spotlight outstanding achievements from across the global iGaming landscape.
This year’s newly introduced categories reflect Casino Guru’s commitment to acknowledging emerging talent, ethical leadership, and positive workplace culture.
New Award Categories for 2026
Woman Leader of the Year
This category celebrates an exceptional female leader whose vision, resilience, and strategic influence have helped transform her company and the industry as a whole.
Judges will look for measurable achievements in 2024–2025, including business growth, crisis management, innovation in user experience, safety, transparency, and responsible gambling.
The award is open to women driving meaningful impact while championing diversity, mentorship, and collaborative progress within iGaming.
Rising Star in Responsible Gambling
Designed to recognize organizations making remarkable early strides in safer gambling initiatives, this category highlights innovation and genuine commitment from companies of all sizes.
Whether through impactful tools, awareness campaigns, or fresh approaches to player protection, nominees must demonstrate provable results that contribute to higher standards of responsibility and safety across the industry.
Young Changemaker Award
Honoring an individual under 30, the Young Changemaker Award shines a spotlight on rising professionals whose ethical innovation, creativity, and forward-thinking actions have made a visible impact in 2025.
Judges will consider originality, leadership ability, and tangible contributions that set a new benchmark for integrity and progress in iGaming.
Industry Culture Shaper
Recognizing that true industry progress starts within organizations, this award honors companies that cultivate positive, transparent, and supportive workplace cultures.
Nominees will be assessed based on measurable outcomes such as employee satisfaction, retention, and productivity, alongside initiatives that support wellbeing, mental health, professional development, and ethical HR practices.
Additional weight will be given to organizations whose efforts inspire better standards beyond their walls through partnerships, advocacy, or shared knowledge.
A broader vision for industry progress
“The addition of these categories marks an important evolution for the Casino Guru Awards,” said Daniela Sliva, PR & Creative Project Director at Casino Guru and leader of the Awards project.
“By spotlighting leadership, emerging talent, responsible innovation, and culture, we are amplifying the people and values that will define the future of iGaming. These awards aim to inspire positive change at every level, from individual contributors to global operators.”
The new categories will stand alongside Casino Guru’s established awards, including The Fairest Bonus Policy, The Most Transparent Casino, The Best Implementation of Responsible Gambling Tools, and others that reflect Casino Guru’s core values.
The post Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming appeared first on European Gaming Industry News.
Latest News
Stadium of Riches kicks off a legendary contest of champions
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The stadium lights are blazing, the chants are deafening, and a golden trophy gleams in the distance. Play’n GO’s Stadium of Riches captures the raw energy of the world’s favourite sport, placing players at the heart of the action in this high-stakes football showdown.
Stadium of Riches doesn’t just replicate the spirit of football – it elevates it. Surrounded by roaring fans and legendary symbolism, this 5-reel slot draws inspiration from the grandeur of cup finals and last-minute heroics. With immersive design and a theme steeped in international pride, the game taps into the drama of the beautiful game and the glory it promises to those bold enough to compete.
Rather than simply layering on football imagery, Stadium of Riches channels the atmosphere of a decisive match – from referee whistles and goalkeeper gloves to glistening boots and the unmistakable roar of a packed arena. Every detail contributes to the sense of being moments away from glory, giving players the feel of a clutch performance on the world stage.
Football fans will find familiar ground here, but there’s more beneath the surface. Players who enjoyed Legacy of Dead will recognise the layered gameplay structure and visual weight of symbols, bridging a connection between ancient mythologies and modern sporting legends. And for players across Latin America and Spain, where football transcends sport and becomes culture, Stadium of Riches offers a compelling new home fixture.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Football is universal – its narratives, passion, and unpredictability connect fans globally. With Stadium of Riches, we’ve captured that energy in a way that feels authentic and exhilarating.”
This title is set to resonate with players who live for the big moments – when legends are made and the world watches.
The post Stadium of Riches kicks off a legendary contest of champions appeared first on European Gaming Industry News.
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