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2mee appoints Dragon’s Den contestant as Head of HoloAd

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Brian Smillie JR successfully tamed the Dragons and is now breathing fire into powerful online influencer ad platform 

He’s taken on the Dragons and come out on top, and now he’s taking on the role of Head of HoloAdTM at influencer brand platform, 2mee. Brian Smillie Jr is the latest member of the team and has been tasked with driving awareness of HoloAd among operators and affiliates.

Smillie JR is the founder of Beezer, a platform that allows anyone to create, distribute, manage and market their own app without requiring any technical skills. He took Beezer to BBC’s Dragons Den in what has become known as the toughest negotiation in the Den.

He tamed the Dragons, leaving the Den with a £125,000 investment from Peter Jones after an action-packed standoff. You can watch the pitch here.

In his new role as Head of HoloAd at 2mee, Smillie will be responsible for negotiating similarly successful deals with a range of affiliates and operator brands so that they can unlock the power of influencer marketing through HoloAd.

HoloAd puts the power of next-generation influencer brand marketing in the hands of affiliates and their operator partners. It allows publishers to create new advertising real estate, unlock additional revenue streams and take audience engagement to the next level.

For operators, it allows them to deliver brand ambassadors as hologram messages via their affiliate and publisher partners, creating unique channels to deliver brand narrative and acquisition messaging to wider audiences.

A HoloAd can be inserted anywhere on a website page or within an app. Messages can be launched from existing empty space or can sit on top of page content, both editorial and advertorial. This means it delivers 100% added value.

The early numbers being generated by HoloAd are unrivalled. The average engagement rate is surpassing 33% and for those who are already onboard, the conversions are massively exceeding expectations.

This unprecedented level of engagement is already leading to a large number of enquiries from affiliate publishers and operators.

James Riley, CEO of 2mee, said: “Brian is one of the most naturally talented negotiators out there having provided his skills in front of some of the biggest names in the business world. Brian joining 2mee as Head of HoloAd is therefore a major milestone for us.

“HoloAd is a game-changer, and with Brian onboard we will be able to make more affiliates and operators aware of what it can do for them. I’d like to welcome Brian to the team and look forward to working with him as we take HoloAd to the next level.”

Brian Smillie, Head of HoloAd at 2mee, added: “I am hugely passionate about technology and in HoloAd we have the future of influencer marketing in our hands. I look forward to connecting with affiliates and gambling operators to show them what a truly stand-out platform and product it is.”

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Broadway Gaming Announces Leadership Transition as COO Becomes CEO

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Broadway Gaming, a leading provider of online bingo and casino, today announced the appointment of Mark Cleary as its new Chief Executive Officer, effective immediately. Founder and outgoing CEO David Butler will assume the role of Executive Chairman.

The leadership transition marks a key milestone in Broadway Gaming’s growth journey, positioning the company for its next phase of scale and strategic development.

“Mark is a deeply respected leader who has helped shape the success of Broadway Gaming,” said David. “This transition has been carefully planned, and I have full confidence in his ability to lead the company forward. As Executive Chairman, I’ll continue to be actively involved in driving our long-term vision, partnerships and potential mergers and acquisitions.”

Mark has served as COO since 2018, overseeing operations, compliance, payments and HR. Under his leadership, Broadway Gaming has expanded its footprint across key markets and delivered sustained growth and engagement.

“I’m honoured to take on the CEO role and lead an exceptional team,” said Mark.

 “Broadway Gaming has an exciting future ahead, and I’m committed to building on the strong foundations that David has laid to deliver even greater value for our players, partners, and people.”

Broadway Gaming will continue to focus on innovation, customer experience, and responsible gaming as core pillars of its long-term strategy.

The post Broadway Gaming Announces Leadership Transition as COO Becomes CEO appeared first on European Gaming Industry News.

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Week 40/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft, a world-class digital mobile games company, is inviting players on a magical ride with its latest release, Majestic Empire. Set amidst desert sands, this 5×6 video slot features Big Symbols and Increasing Multipliers as intrepid explorers seek the treasures buried in the Majestic Empire.

PG Soft dazzles again with Arabian-inspired Majestic Empire slot

Get ready to pull off the ultimate score with Realistic Games’ new slot, Art Heist. The stakes have never been higher, as players must navigate a high-tech security system and outwit Bob the eagle-eyed guard to secure the priceless art and escape with the loot! Played across a 5×3 reel set, this stylised crime caper, brought to life with a sleek, 1930s-inspired art style, follows a crew of daring thieves on their museum heist.

Realistic Games raises the stakes with its latest release Art Heist

Red Rake Gaming takes its iconic Million 7 series to the next level with the launch of Million 777 Coins, a game that enhances the player experience by combining the classic series dynamics with exciting new features. With MillionWays, players can enjoy up to 1 million ways to win on each spin, ensuring excitement and big win opportunities at all times.

Red Rake Gaming Launches Million 777 Coins with Exciting Minigames and Big Wins

Inspired Entertainment, Inc., is delighted to announce the launch of three new online and mobile slot titles across the UK and Malta iGaming jurisdictions: Pharaoh’s Bigger Big Money, Big Fishing Net Fortune and Cops ‘n’ Robbers Grand Chance. With distinctive themes and proven mechanics, each game is built to engage players and maximize performance for operators.

INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH THREE NEW SLOT LAUNCHES: PHARAOH’S BIGGER BIG MONEY, BIG FISHING NET FORTUNE & COPS ‘N’ ROBBERS GRAND CHANCE

MGA Games expands its catalog with the launch of a new casino slot in the .com markets on September 29, blending mystery, magic, and engagement. The Explosive Wizard Cat is a 5×3 slot with 10 paylines, a Money symbol, and a system of progressive Free Spins that increase with the accumulation of Wilds. It also includes the option to buy Free Spins, a highly valued feature among online casinos.

The Wild West just got a lot more entertaining with FBMDS’ newest slot game release – Desert Gold. The most recent spins game joining the Online Casino Game Changer’s Titan Series is a 6×5 tumble slot that transports players into a wild journey of rivalry, fortune and survival in the desert.

FBMDS brings a western adventure to online casinos with the Desert Gold slot game

Reflex Gaming marks a milestone this Halloween as the company cements its omni-channel credentials with the simultaneous launch of Devil’s Delight across both retail and online. Packed with fiery features, gem-powered pots and mischievous devil characters, Devil’s Delight promises to be a real treat for players in pubs, clubs, AGCs, bingo halls and arcades, as well as online casino lobbies.

Reflex Gaming delivers first-ever dual release with Devil’s Delight this Halloween

Million Games is proud to announce the launch of Halloween Queen, a mystical new slot where expanding Wilds, progressive symbol upgrades, and enchanted Free Spins combine to create a night of supernatural excitement. Set against the backdrop of a haunted village under moonlight, Halloween Queen is a 5×3 high volatility slot with 10 paylines, offering players the chance to win up to 2,000x their bet.

Million Games Launches Halloween Queen – A Spellbinding Slot of Expanding Wilds and Supernatural Free Spins

Relax Gaming, the iGaming aggregator and supplier of unique content, is heading to the trading floor in Bacon Bankroll, a sizzling Wall Street themed slot where stacked symbols, split wins and static jackpots offer plenty of potential to bring home the bacon in style. This medium volatility 5×3 slot can sees wilds lands on reels two to five to help form winning combinations while high-paying symbols can appear as split symbols, creating lines of up to ten symbols at once.

Prepare to rack up piggy profits in Relax Gaming release Bacon Bankroll

ELA Games invites players to join its latest vibrant world of music, colour, and explosive rewards with Piñatas Festival! This exciting title brings lively celebrations to the reels, where every spin can turn into a full-blown fiesta. The Piñatas Festival features a multitude of elements, including both the base game and bonus rounds, in a 5×3 and 10-payline format.

DEGEN Studios is bringing the fight to the reels. Load up and get ready for a highly volatile showdown in the heart of a turf war. Choose your side, grab your gear, and prepare for chaos in Wild Gangs, now live through Yggdrasil’s distribution network. Wild Gangs challenges players to hold their own and prove their worth in a gritty battle for street supremacy.

Take to the Streets in Wild Gangs

TaDa Gaming has released its latest slot, Fortune Hook Boom. Following on from earlier release Fortune Hook, the new title benefits from an explosive new feature, as players have the chance to hook a fortune when the game goes “boom”. And this three reels, five rows and 10 fixed paylines slot could go “boom” with any spin!

BGaming turns up the heat with the launch of its innovative new slot, Clucking Hell. Co-created with Perfect Position, a studio within BGaming publishing service, the game invites players to embrace the chaos in a terrifying farm full of demonic animals ruled by a lightning-struck chicken.

Feel the Burn in BGaming’s Clucking Hell

Stakelogic is raising a glass to its latest release, Beer Mania, a high-spirited slot that blends multipliers, instant cash wins, and two different Free Spins features into a taproom takeover like no other. With 5 reels, 3 rows and 20 win lines, Beer Mania is designed to keep the rewards flowing.

Stakelogic uncorks a frothy new slot experience with Beer Mania

Push Gaming introduces a brand-new twist on progression-based gameplay in Masked Mayhem, a fresh, action-packed release designed to engage players with thrilling new features and expanding potential, as well as its new Push Actions category. Continuing its expansion into innovative slot experiences while staying true to its hallmark style, Masked Mayhem delivers dynamic, mid-high volatility gameplay with an entirely new mechanic designed to enhance long-term engagement across a wide range of player types.

Push Gaming expands Actions line-up with Masked Mayhem

 

Belatra, a leading developer of innovative online slots, has reached new heights with its brand-new release, Long Neck Fortune. This latest title from Belatra’s studio places players in the heart of the gritty backstreets ruled by swaggering geese. The 5×5 game sits within a backdrop of graffiti-covered walls and pimped-up cars, setting the stage for a high-stakes hustle.

Belatra reaches new heights with Long Neck Fortune slot

Play’n GO continues to evolve its Dead series with Fate of Dead Blitzways™, a thrilling new take on cascading cluster slots set in the mysterious chambers of Ancient Egypt. Fate of Dead Blitzways™ invites players back into the ancient world with a bold new entry in the fan-favourite Dead series.

Fate of Dead Blitzways™ Unlocks Ancient Wins

Evoplay, the award-winning game development studio, has launched Basket Bounty, a charming wheel-based slot filled with fruit, features, and wholesome bonuses. Set in a tranquil orchard bathed in sunlight, Basket Bounty merges classic slot symbols with innovative bonus features.

Evoplay gathers golden rewards in fruity new release Basket Bounty

Celebrate the spirit of freedom and fortune with Diamonds of Liberty, the latest all-American slot from Booming Games! Set against a backdrop of patriotic pride, this 3×3 slot bursts with stars, stripes, and sparkling diamonds. Featuring iconic American symbols like the bald eagle, Uncle Sam’s hat and the Liberty Bell, every spin brings a chance to strike big wins.

Booming Games Releases All-American Slot Diamonds of Liberty

Playson, the accomplished digital entertainment supplier, has incorporated a brand-new 3x5x3 reel set to deliver a regal twist to the gameplay in its latest release, Crown Strike: Hold and Win. The unique game field with 15 paylines brings a new dimension to Playson’s iconic portfolio, with the expanded grid now allowing up to five Striking Crown symbols to land on the middle reel only for increased win potential.

Playson unveils new reel layout in Crown Strike: Hold and Win

Tom Horn Gaming is turning up the heat with its latest release, 243 Chili – a fiery fruit slot that blends vibrant visuals with proven mechanics to boost player engagement and operators’ revenues. Set under the blazing Mexican sun, the reels of 243 Chili burst with colour, bringing together ripe tropical fruits and sizzling chillies.

Tom Horn Gaming Turns Up the Heat with 243 Chili

Having consistently wowed players with its page-turning Book slots, popular software provider Swintt is back in action this month with another exciting chapter in MonyMax Book Hunt – an all-new Egyptian adventure filled with all the series’ favourite features.

Swintt unleash the power of Ancient Egyptian tomes in MonyMax Book Hunt

The post Week 40/2025 slot games releases appeared first on European Gaming Industry News.

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David Mann Chief Executive Officer at Swintt

Swintt unleash the power of Ancient Egyptian tomes in MonyMax Book Hunt

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Sought-after software provider’s latest Book Series slot sees player write a new chapter of rewards with free spins, expanding symbols and wins of up to 5,000x

Having consistently wowed players with its page-turning Book slots, popular software provider Swintt is back in action this month with another exciting chapter in MonyMax Book Hunt – an all-new Egyptian adventure filled with all the series’ favourite features.

A five-reel slot that can be played with either five or ten active paylines, MonyMax Book Hunt sees players embark on another thrilling trip to the Land of the Pharaoh’s where collecting ankhs, sarcophagi and dashing adventurers holds the key to unlocking legendary prizes of up to 5,000x.

Featuring an immersive Egyptian-inspired soundtrack and taking place in front of a backdrop of a golden tomb glistening in the evening sun, MonyMax Book Hunt’s greatest treasures are found in its free spins feature, which is activated by landing three iconic book symbols in any reel position.

To aid players on this literary quest, the slot features two optional enhancements that make triggering the bonus a little easier – the first is an added bet that makes book symbols more likely to the appear, while the second is a “Buy Feature Games” button that grants them instant access.

However they reach the bonus round, players will be awarded with an initial 10 free spins and presented with a new screen where one regular icon will be chosen at random to become an expanding symbol. Should any instances of the selected symbol appear during their free games, they’ll stretch to fill their reel irrespective of position so long as a winning payline can be created.

In this way, players can further increase their chances of landing multiple wins on every spin – and if they’re feeling really adventurous, they’ll even have the option to gamble their total prize in an additional Risk feature, where correctly guessing red or black will see their winnings doubled.

David Mann, Chief Executive Officer at Swintt, said: “Swintt’s Book Series of slots has already proved to be a real page-turner for players – and this month, we’re writing an exciting new chapter in MonyMax Book Hunt. Boasting the same fan-favourite features that have made the franchise such a success and two easy-access bet modes, we’re sure the game will go on to become a big hit with Book veterans and newcomers alike, making it another must-have release for operators.”

The post Swintt unleash the power of Ancient Egyptian tomes in MonyMax Book Hunt appeared first on European Gaming Industry News.

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