Asia
Iker Casillas signs with FUN88 as its brand ambassador ahead of the World Cup 2022

Iconic Spanish goalkeeper dons a new jersey as front-man for the leading Asian sportsbook operator, calling on fans to “Live Your Dream”
Football legend and World Cup-winning Spanish Captain, Iker Casillas, has taken his gloves off to become the official brand ambassador for Fun88, the powerhouse Asian sports betting operator, ahead of the FIFA World Cup 2022 in Qatar which runs from 20 November to 18 December.
This breakthrough partnership arrives three short years after FUN88 signed the late, great Kobe Bryant ahead of the FIBA Basketball World Cup. And, like Bryant before him, Casillas has been recruited to encourage fans to “Live Your Dream”, a resounding call-to-action tagline that echoes the best of FUN88’s brand values.
Consequently, the former goalkeeper, one of the game’s most outstanding players thanks to his inspirational leadership roles at Real Madrid and the Spanish national team, has undertaken to responsibly promote the transcendent values of competition and entertainment on the World Cup stage, giving greater visibility to the fun and social engagement the game of football can bring to diverse international audiences.
Casillas and FUN88’s combined goal is to enhance fan engagement around the game’s biggest tournament by creating fresh content and discovery opportunities for diverse audiences. This timely partnership is now set to drive deeper engagement amongst soccer supporters across the globe. Accordingly, Casillas now joins the likes of Robbie Fowler, Steve Nash and the much-missed Bryant in Fun88’s historic stable of superstars, all putting their shoulders to the wheel in building the brand’s global sports exposure.
FUN88 will continue its ongoing work to engage with fans across both mature and emerging Asia markets via a series of creative activations and promotions involving Casillas. The brand has also developed a popular presence on social media, where its myriad customers are already interacting through its feeds and forthcoming World Cup content, where many more will benefit from its competitions and premium prize giveaways.
This combined collaboration will also leverage an increasing number of dedicated local channels and promotional activities, all focused on acquisition and retention of a loyal audience both pre-game and in-play. After all, World Cup football is always a tent-pole event for operator performance and correlated marketing targets around long-term new-account acquisition.
A senior spokesperson welcomed FUN88’s new flagship ambassador: “We’re delighted to have signed Iker Casillas to our team as FUN88’s World Cup 2022 brand ambassador. Long story short, he is a leader and an inspiration to all, having made a peerless contribution to both club and international football.
“Unlike other goalkeepers known principally for their safe pairs of hands, Iker was always a natural entertainer on the field with his cat-like reactions and jaw-dropping shot-stopping regularly getting fans out of their seats. Accordingly, he and FUN88 are committed to achieving our goals in the most engaging and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the clearest-thinking minds in football – remember, Iker holds the record for the most clean-sheets in the Champions League and for Spain’s national team!
“FUN88 intends to harness this breakout partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We’re constantly looking for original ways to connect with our customers across digital channels and betting verticals as varied as sportsbook, eSports and casino. Iker is a dream fit for the energy and expertise that FUN88 is delivering across varied markets, where a proven global reputation can deliver on localised challenges, helping push the envelope of technology and raise the game for the end-user experience and social traction.”
Casillas, Spain’s most garlanded captain, added: “I’m excited to be representing FUN88 for this Autumn’s World Cup in Qatar. They have built a brand which directly aligns with my footballing history and sporting passions, underpinned by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience.
“As a result, I look forward to bringing some top-class content and activity to Asian markets with my signature style and professionalism, allowing fans to find new and deeper ways in which to engage with and enjoy the sports they love. It was a penalty-kick decision to commit for me, so live your dream with FUN88!
“In short, I’m energised to be joining a new squad at FUN88 and very grateful for being given the chance to act as their ambassador and public face across an electric World Cup program.”
While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.
FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.
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Asia
Fight vs. illegal gambling gets boost with Php50M PAGCOR grant to NBI

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The Philippine Amusement and Gaming Corporation (PAGCOR) on Monday committed Php50 million in financial assistance to the National Bureau of Investigation (NBI) to strengthen operations against illegal gaming, including the banned Philippine Offshore Gaming Operators (POGOs).
The support was formalized through a Memorandum of Agreement (MOA) signed at the PAGCOR Corporate Office in Pasay City by PAGCOR Chairman and CEO Alejandro H. Tengco and NBI Director Jaime Santiago.
An initial Php25 million was immediately turned over by PAGCOR to the NBI, representing the first tranche of the total assistance, during the MOA signing.
In his message during the ceremony, Tengco said the partnership with the NBI underscores PAGCOR’s mission not only to regulate gaming and generate revenues for nation-building but also to protect the integrity of the industry.
“This morning, we are signing a Memorandum of Agreement that underscores the shared responsibility of PAGCOR and the NBI in promoting lawful, fair, and responsible gaming in the Philippines,” he said.
“This assistance will defray the cost of food and expenses for POGO detainees, as well as support the Bureau’s legitimate operations against illegal gaming activities.”
Mr. Tengco said the agreement likewise demonstrates PAGCOR’s resolve to safeguard the gaming industry and ensure that revenues from legal gaming truly benefit the Filipino people.
“Illegal gambling operators undermine our laws, exploit our people, and put our communities at risk. By working hand in hand with the NBI, we are sending a strong message that we will not allow unlawful gaming practices to persist,” he said.
For his part, NBI Director Santiago said PAGCOR’s assistance would boost the Bureau’s capabilities to pursue its mandate.
“The NBI welcomes PAGCOR’s assistance as it will enable us to step up our operations against illegal POGOs and other unlawful gaming activities. This partnership affirms our shared duty to uphold the law and protect the Filipino people,” he said.
The post Fight vs. illegal gambling gets boost with Php50M PAGCOR grant to NBI appeared first on European Gaming Industry News.
Asia
BETBY EXPANDS ASIAN MARKET PRESENCE THROUGH PARTNERSHIP WITH BROADWAY PLATFORM

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BETBY, the innovative sportsbook provider, has entered into a new partnership with Broadway Platform, a leading operator that manages over 30 online platforms while also delivering bespoke B2B services and B2C brands worldwide. As part of the deal, Broadway Platform will integrate BETBY’s award-winning sportsbook solution across its portfolio.
Through this collaboration, Broadway Platform will gain access to BETBY’s comprehensive sportsbook, featuring 500,000+ events per month, 8,000+ betting markets, and coverage of 125+ sports and 50+ esports disciplines.
The agreement also includes Betby Games, BETBY’s proprietary esports feed, which delivers 400,000+ live matches per month across 25 sports simulations with 100% video coverage, as well as AI Labs, a full suite of AI-driven sportsbook tools. With dedicated modules for odds creation, risk management, UX optimisation, and operations, AI Labs empowers operators with real-time insights, personalisation, and operational efficiency.
The Broadway Platform project is supported by SPRIBE, a leading iGaming company recognised for its innovative products and next-generation, mobile-first gaming experiences that resonate strongly with modern players. SPRIBE has made a significant impact on the online gaming industry, and its involvement underlines the ambition and innovative spirit of the collaboration.
Broadway Platform’s move to partner with BETBY underscores the supplier’s commitment to innovation and scalability, while strengthening its focus on the Asian-facing market, where it has been actively localising its solutions to meet regional demands.
Stefanos Karakidis, Business Development Director at BETBY, commented: “We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.”
Giorgi Tsutskiridze, Chief Commercial Officer, added: “Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.”
The post BETBY EXPANDS ASIAN MARKET PRESENCE THROUGH PARTNERSHIP WITH BROADWAY PLATFORM appeared first on European Gaming Industry News.
ArenaPlus
DigiPlus Announces Partnership with PhilFirst

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DigiPlus Interactive Corp., the Philippines’ premier digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, announced a landmark partnership with Philippine First Insurance Co. Inc. (PhilFirst), the country’s first domestic insurance company. Together, they have introduced the Philippines’ first-ever surety bond programme for online gaming players – setting a new benchmark in player protection. The programme takes effect immediately.
For players, this means more peace of mind every time they log in, as long as their eKYC (electronic Know-Your-Customer) information is up to date and they continue to play within the platform’s guidelines. Whether it’s a casual gamer or a loyal fan celebrating a big win, they can enjoy BingoPlus, ArenaPlus and GameZone knowing their wallets and balances are even better protected.
Through this initiative, eligible players benefit from an added financial safeguard. The surety bond protects player balances of up to ₱1 million per player, without requiring customers to purchase a separate policy.
“DigiPlus is proud to be the first in the industry to roll out this level of consumer protection. We are committed to putting our players first. With this surety bond, they can play confidently on BingoPlus, ArenaPlus and GameZone, knowing that their funds are safeguarded,” said DigiPlus Chairman Eusebio H. Tanco.
How does the DigiPlus surety bond work?
Eligibility: Players must be eKYC-verified, have made at least one successful deposit, and be in good standing within the platform’s guidelines.
Coverage: The surety bond safeguards player wallets and balances up to ₱1 million per player.
Activation: Protection is in place immediately and applies automatically for all eligible players across BingoPlus, ArenaPlus and GameZone.
This latest measure strengthens DigiPlus’ commitment to reliable customer service and protection, adding the surety bond to its 24/7 customer support and 130+ physical BingoPlus stores nationwide, which already serve as convenient and trusted outlets for players.
With the addition of the surety bond, DigiPlus continues to raise industry standards – delivering not only engaging and innovative gaming offerings but also a stronger guarantee of trust, security and peace of mind for its customers.
The post DigiPlus Announces Partnership with PhilFirst appeared first on European Gaming Industry News.
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