Central Europe
Future Anthem launches real-time sports personalisation with market leader STS

Data and AI specialist evolves the sports betting experience following landmark personalisation partnership
Future Anthem, the pioneering AI and data science powerhouse, announces the launch of its real-time personalisation product for sports betting, with recommended actions designed to improve player experiences and predict player exit.
This innovative AI-powered product launch forms the first stage of Future Anthem’s partnership with STS, Poland’s leading sports betting, virtual sports and esports operator and one of the largest companies in the gaming sector. Thanks to its dynamic growth in recent years, STS has dominated the market of legal betting companies in Poland.
The agreement will see STS embed Future Anthem’s award-winning AI and real-time data products within its broader operating ecosystem to personalise player experiences and deliver STS customers the best entertainment anywhere in the Polish market. Furthermore, STS will utilise the real-time exit prediction to fully automate their bonusing and player communications the moment a player’s bet settles.
This partnership marks the first step in Future Anthem’s vision to bring AI into all parts of the player journey across both sports and casino. The new sports personalisation product was delivered to STS in 12 weeks from data receipt, with both teams collaborating closely to ensure that the output is aligned with STS’s overall player experience strategy.
Future Anthem CPO Ian Tibot said: “Personalisation in the sports betting industry is a word that has been used for a long time but has never become a reality. As a part of our successful Series A funding round this year we were clear in our ambition to lead the industry’s evolution towards delivering personalised player experiences. Our vision has been perfectly complemented by the ambition of STS to commit to a real-time personalisation roadmap and it has been a pleasure to work with such a forward-thinking partner.”
STS CEO Mateusz Juroszek said: “At STS, we are driven to provide our players with the best possible experiences. We are delighted to work side-by-side with an AI leader in Future Anthem to help us extend our personalised offerings, in real-time. The partnership demonstrates our ongoing commitment to enhance every part of the player’s journey. I thank my team at STS who have worked in collaboration with Future Anthem to launch this partnership.”
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Central Europe
SOFTSWISS Sets the Stage for 2026 iGaming Trends at SiGMA Central Europe 2025

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, is gearing up for a landmark appearance at SiGMA Central Europe Summit 2025, taking place in Rome on 3–6 November. During the event, SOFTSWISS will present the highly anticipated 2026 iGaming Trends Report – a release poised to become one of the year’s defining milestones for the global iGaming community.
Participation in this year’s SiGMA Summit underscores SOFTSWISS’ commitment to global growth in regulated markets. In the first half of 2025, the company achieved significant certifications across Latin America, Africa, and Europe, reinforcing its position as a trusted international partner dedicated to advancing responsible, secure, and innovative gaming experiences.
2026 iGaming Trends Report: The Year’s Most Anticipated Release by SOFTSWISS
Among the most important events in the iGaming industry this year will be the release of the 2026 iGaming Trends Report. The launch will take place on 5 November at Stage 2: People, Partners & Performance, as part of the 2026 iGaming Trends Marathon – a four-hour programme of keynotes and panel discussions. The report delivers an in-depth look at the technologies, regulations, and market dynamics shaping the future of iGaming.
This year’s edition, prepared by SOFTSWISS in collaboration with Next.io, will not only provide expert perspectives but also give participants the opportunity to be among the very first to access the report directly and hear exclusive insights from its creators and industry leaders.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, shares: “The 2026 iGaming Trends Report is more than just data – it’s a roadmap for the industry. By presenting it at SiGMA Central Europe Summit 2025, we aim to give our partners first-hand access to insights that will shape strategies and decisions across regulated markets worldwide.”
Car Assembly Show: Alfa Romeo 4C Built Step by Step
At Stand 4016 G, SOFTSWISS will host a spectacular pit-stop style live show: the step-by-step assembly of an Alfa Romeo 4C Launch Edition. Throughout the process, experts will show how racing technologies like sensors, AI, telemetry, and automation mirror the principles behind SOFTSWISS products – from real-time analytics to scalable platforms.
Partners and visitors are welcome to the SOFTSWISS Stand 4016 G to take part in the live car assembly experience, explore innovative solutions, and discuss the key findings of the 2026 iGaming Trends Report.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Sets the Stage for 2026 iGaming Trends at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
BETER
BETER joins forces with Entain CEE in major content deal

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BETER, the award-winning provider of fast-betting content and data for esports and sports, has partnered with Entain CEE to supply its sportsbook brands with the provider’s exclusive content.
Under the agreement, BETER will deliver ESportsBattle tournaments and the Setka Cup table tennis series to SuperSport, a premier operator in Croatia, and STS, one of Poland’s leading sportsbooks.
BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
Gal Ehrlich, CEO of BETER, said: “We are delighted to welcome Entain CEE to our growing roster of partners, underlining the demand for our products among the industry’s leaders.
“Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow.
“We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together.”
Ivan Gojic, Chief Sportsbook Officer at Entain CEE, added: “Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS.
“This is why we chose to join forces with BETER, the market leader in fast-betting content for both esports and sports.
“This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us and our bettors.”
The post BETER joins forces with Entain CEE in major content deal appeared first on European Gaming Industry News.
Admiral.ch
Relax Gaming expands Swiss footprint with Admiral.ch launch

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Relax Gaming, the iGaming aggregator and supplier of award-winning content, has extended its presence in the Swiss market through a new partnership with Admiral.ch.
Operated by Casino ADMIRAL Mendrisio, Admiral.ch is one of Switzerland’s newest regulated online casinos, offering over 1,300 titles across desktop, iOS and Android, boosted by player-first features such as real-money loyalty bonuses and instant payouts.
The partnership sees Relax Gaming supply its high-performing proprietary portfolio, including fan favourites Money Train 4, Temple Tumble and Beast Mode, as well as a selection of leading third-party games via its aggregation platform.
As part of its commitment to supporting regulated markets, this latest integration strengthens Relax Gaming’s footprint in Switzerland, with Admiral.ch gaining access to premium content built to drive player engagement and retention.
Cliona Griffin, Business Development Manager at Relax Gaming, said: “Admiral.ch has quickly established itself as a serious player in Switzerland, and we’re pleased to partner with a brand that shares our commitment to quality and innovation.
“This launch forms part of our wider strategy to grow in key regulated markets and deliver top-tier content to leading operators worldwide.”
Alessandro Werlen, Managing Director / CTO at Admiral.ch, said: “Relax Gaming’s reputation speaks for itself, and we’re delighted to now offer their games to our growing player base.
“The addition of Relax titles enhances our portfolio and supports our mission to provide first-class entertainment in a secure and regulated environment.”
The post Relax Gaming expands Swiss footprint with Admiral.ch launch appeared first on European Gaming Industry News.
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