Latest News
Soft2Bet to integrate OnAir EntertainmentTM’s live casino offering
Soft2Bet, the fast growing Casino and Sportsbook powerhouse responsible for such brands as Betinia and Yoyocasino has agreed on a partnership with exciting Live Casino Studio, OnAir EntertainmentTM.
The studio has been making waves in the industry with its world-class digital branding technology which allows top tier operators such as Soft2Bet to offer a unique immersive experience for their players. With this agreement Soft2Bet will not only be able to offer new live experiences for OnAir EntertainmentTM’s immense portfolio but will see the creation of 5 Branded Roulette tables for some of the operator’s biggest brands, giving customers the optimal live casino experience.
Founded in 2020, OnAir EntertainmentTM has proven to deliver thrilling products and a promising roadmap, with the company’s digital branding solution allowing the studio to position itself amongst other tier-one providers and produce key results for partners.
Daniel Mitton, Soft2Bet’s Director of Gaming, said: “One of our key objectives as a company is to lead the way in our diverse and high-quality product offering, by incorporating OnAir EntertainmentTM’s immersive live casino content we are further proving that player experience is at the heart of our business. Now that we are live, we are excited for the product to speak for itself.”
Simon Field, Commercial Director at OnAir EntertainmentTM, added: “We’re delighted to have agreed a deal with a leading platform provider like Soft2Bet. The company’s revamped platform is truly a sensational home for casino games. We can’t wait for our top-notch live casino games to be integrated and provide more players with an engaging and unique experience.”
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Firecracker Frenzy™ Money Toad™
Ancient fortune explodes to life in Greentube’s Firecracker Frenzy™: Money Toad™
Greentube is leading players on a memorable adventure through ancient China with Firecracker Frenzy
Money Toad
, its newest five-reel slot game where rockets and pathways spark exciting action with each spin.
Set against the stunning scenery of China, the game features the mythical Money Toad, leading players through a realm of amazement and wealth.
The Firecracker Frenzy
Trail aspect is central to the gameplay experience and may result in the potent Lock ‘N’ Spin bonus. In this area, players can hit Mystery Rocket symbols that randomly disclose purple, red, or green rockets. Every disclosed rocket might add to its respective trail as players progress towards earning bonus rewards.
When one or more trails are finished, the Lock ‘N’ Spin activates with unique modifiers in effect (Extra Rows, Zone Boost & Coin Boost). By accumulating sufficient coins in the marked areas on the reels, a multiplier beside the area increases certain coin values and boosts a random count of coins on the reels by one or more.
In the Lock ‘N’ Spin bonus, every spot on the grid turns into a separate reel. The feature starts with three spins and resets to three each time a new symbol lands, keeping the action ongoing as Coin symbols, Mystery Coins, Trail Feature symbols, and Jackpot symbols show up.
Jackpots can be won by gathering all matching Jackpot Letter symbols, and at the conclusion of the bonus, all Coin values displayed on the screen are summed up, including any finished jackpots, to yield potentially impressive payouts.
In certain markets, participants can also instantly unlock the Lock ‘N’ Spin bonus through the well-known Bonus Buy feature.
Firecracker Frenzy
Money Toad
represents the newest addition to Greentube’s expanding collection of high-quality slot games, succeeding recent launches like Gorilla Cash
and Enchanted Pegasus
BOOM.
Richard Ganster, Director of Games Strategy and Games Portfolio Management at Greentube, said: “Firecracker Frenzy
Money Toad
delivers an exciting blend of mythology, atmosphere and innovative bonus mechanics and features. The slot also boasts visually stunning graphics that perfectly captures the magic of ancient China.
“The Firecracker Frenzy
Trails bring a fresh sense of anticipation to every spin, while the Lock ‘N’ Spin feature offers multiple ways to unlock wins.”
The post Ancient fortune explodes to life in Greentube’s Firecracker Frenzy™: Money Toad™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aurimas Šilys
REEVO Announces Partnership with Betsafe
REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.
Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.
Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.
This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.
Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”
Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”
The post REEVO Announces Partnership with Betsafe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Meridianbet Marks 17 Years in Tanzania with Over 500 Community Initiatives
When Meridianbet’s Tanzania operations spoke at the American Chamber of Commerce Appreciation Dinner last week, the presentation opened with a single number: 500.
That’s how many community initiatives the sports entertainment company has completed across Tanzania since 2009. Education programmes. Small business training. Youth sports sponsorship. Public health awareness campaigns. Local infrastructure support.
For a gaming company operating under a NASDAQ-listed parent, sustained community investment at this scale is unusual. The industry has a reputation for extracting value. Meridianbet’s seventeen-year presence in Tanzania tells a different story.
The Social Model
“We’re in the business of friends gathering at local clubs to watch matches, share a drink, and place small stakes on the outcome. The betting is part of the experience. The gathering is the real value,” a company representative said at the event.
The framing matters because it shapes operational decisions. Meridianbet Tanzania, as is the case worldwide, structures its platform to encourage many customers placing small amounts. The alternative would be concentrating revenue among high-stakes players. That model creates problems. Problem gambling. Revenue volatility. Regulatory scrutiny.
Small-stake betting spread across many customers creates different dynamics. Lower risk per individual. More stable revenue. Better alignment with Tanzania’s consumer protection regulations.
The company’s responsible gaming protocols reflect this approach. Early intervention when betting patterns suggest trouble. Support resources in Swahili and English. Limits designed to keep stakes small and entertainment value high.
Community Ambassadors
The scale of Meridianbet’s community programmes drew attention at the AmCham dinner. What got people talking was who runs them.
The company built a network of “community ambassadors.” These are customers who participate in CSR initiatives as partners. They identify needs in their neighbourhoods. They volunteer in education programmes. They mentor local entrepreneurs. They organise school supply drives and coach youth sports teams.
This shifts how corporate social responsibility works. Traditional CSR runs top-down. Companies donate money. Communities receive it. The relationship is transactional.
Meridianbet’s model distributes responsibility. Customers become patrons of community development. The company provides platform and resources. The customers craft the donation policy.
“When a customer helps fund a school program or mentors a young business owner, they’re building their own community. We make it possible,” the representative said.
Seventeen years and 500 initiatives suggest the model works. Whether it scales beyond Tanzania remains to be seen. For now, it appears to have created genuine community ties rather than performative charity.
The Gender Metric
One data point from the presentation got repeated in conversations after the event: 70% of managerial positions across Meridianbet’s African operations are held by women.
The gaming industry globally runs around 30% women in leadership roles. East African businesses average 35%. Meridianbet’s 70% is an outlier.
The company implements a performance-based hiring and promotion. No quotas. Just competence rewarded. Whether that’s the full story or not, the outcome is measurable. Management teams reflect the communities they serve. Diversity intentions are easy to state. Diversity outcomes are harder to deliver. The Company’s numbers show outcome.
Seventeen Years
Tanzania’s gaming market has grown considerably since 2009. Mobile penetration increased. Disposable incomes rose among the middle class. International operators entered. Some stayed. Many left when margins compressed or regulations tightened.
Meridianbet stayed. Seventeen years. 200 employees. Hundreds of local retail partnerships. That longevity suggests the company views Tanzania as infrastructure, not opportunity.
American companies face pressure to demonstrate ESG commitments in emerging markets. Words are easy. Execution is hard. Meridianbet’s Tanzania operations show what seventeen years of execution looks like.
The post Meridianbet Marks 17 Years in Tanzania with Over 500 Community Initiatives appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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