AGCO
AGCO wins International Association of Gaming Regulators’ (IAGR) Regulatory Excellence Award
The Alcohol and Gaming Commission of Ontario (AGCO) has been awarded the International Association of Gaming Regulators’ (IAGR) Regulatory Excellence Award for its work on developing and implementing the regulatory framework for Ontario’s new internet gaming (igaming) market that launched earlier this year.
The honour was announced October 19 at the IAGR’s Annual International Regulatory Awards Gala Awards Event, A Kickstart for Collaboration: Sparking Innovation in Regulatory Practice, in Melbourne, Australia. This award is presented for “excellence in gaming policy and regulation recognizing an outstanding contribution and achievement by a regulator in advancing efficient and effective gambling policy and regulation”. Gaming regulation is a complex and distinctive discipline, and the awards aim to recognize teams who have made outstanding contributions and achievements in international gaming regulation. The AGCO played a key role as part of a large team led by the Ministries of the Attorney General and Finance to develop a strong, responsible internet gaming model to combat the illegal market.
“This award recognizes the exceptional skill, commitment and energy that was required from the AGCO team to launch a new regulated igaming market in Ontario, particularly in the midst of the COVID-19 pandemic. This achievement would not have been possible without our partners at the Ministry of the Attorney General, ” said Tom Mungham, Registrar and CEO of the AGCO. “Before the launch of the new competitive igaming market last April, residents of Ontario wagered significant amounts each year on igaming websites with limited consumer protection and responsible gambling measures. Many players who accessed these sites were not aware they were in fact unregulated. We are honoured to be recognized on the international stage for our efforts to serve the people of Ontario.”
“Congratulations to the team at the AGCO on their well-deserved award for regulatory excellence,” said Attorney General Doug Downey. “My team was honoured to work with AGCO in developing a strong, responsible, competitive internet gaming model that effectively combats the illegal market, attracts investment and creates good jobs.”
“On behalf of the panel of judges and the IAGR Board, congratulations to The Alcohol and Gaming Commission of Ontario,” says Jason Lane, IAGR President and award judge. “The scale and breadth of the regulatory reform coupled with the detailed evidence of enhanced delivery of the new licensing regime made AGCO’s nomination a standout.”
The AGCO’s igaming framework developed in Ontario is the first of its kind in Canada, meeting the unique legal obligation of the province to conduct and manage gaming, while creating a competitive market to bring private operators (and their players) into the regulated sphere.
Throughout the development of the regulatory framework for igaming, the AGCO closely engaged with a broad range of stakeholders – including policy, legal and communications teams with the Ontario government and experts from the responsible gambling, sports integrity, and anti-money laundering communities – to ensure that Ontario’s market is attractive and competitive while also establishing high standards for responsible gambling, player protection and game integrity. The result is a robust and balanced regulatory framework, evidenced by the number of operators and suppliers that have already entered the market or are currently in the application process, as well as feedback received by industry and consumers in the first few months since the market launched.
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Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application
Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).
With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.
As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.
Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.
In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.
Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”
Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”
The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
| a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
| b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
| c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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Evoplay, the award-winning game development studio, has expanded its reach after securing a supplier licence from the Alcohol and Gaming Commission of Ontario (AGCO), marking its official entry into the Canadian market.
The licence allows Evoplay to offer its gaming portfolio to Ontario’s licensed operators, bringing its innovative titles to one of North America’s most dynamic regulated markets.
As a province with a strong player base and well-established iGaming framework, Ontario represents a key opportunity for Evoplay’s continued global expansion.
With a diverse portfolio of slots, table games, crash, and instant games, Evoplay is known for delivering engaging content that resonates with modern audiences.
This move reinforces the company’s commitment to entering new regulated markets and working closely with local partners to provide high-quality gaming experiences.
With further growth plans on the horizon, Evoplay continues to strengthen its global footprint, bringing its signature gaming experiences to new audiences worldwide.
Ihor Zarechnyi, CCO at Evoplay, said: “Receiving an Ontario licence is a significant milestone for us as we expand into North America.
“Ontario’s iGaming market has grown significantly, and we’re excited to bring our content to local players while building strong partnerships with operators in the region.”
The post Evoplay enters the Canadian market with Ontario licence approval appeared first on Gaming and Gambling Industry in the Americas.
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