AGCO
AGCO wins International Association of Gaming Regulators’ (IAGR) Regulatory Excellence Award
The Alcohol and Gaming Commission of Ontario (AGCO) has been awarded the International Association of Gaming Regulators’ (IAGR) Regulatory Excellence Award for its work on developing and implementing the regulatory framework for Ontario’s new internet gaming (igaming) market that launched earlier this year.
The honour was announced October 19 at the IAGR’s Annual International Regulatory Awards Gala Awards Event, A Kickstart for Collaboration: Sparking Innovation in Regulatory Practice, in Melbourne, Australia. This award is presented for “excellence in gaming policy and regulation recognizing an outstanding contribution and achievement by a regulator in advancing efficient and effective gambling policy and regulation”. Gaming regulation is a complex and distinctive discipline, and the awards aim to recognize teams who have made outstanding contributions and achievements in international gaming regulation. The AGCO played a key role as part of a large team led by the Ministries of the Attorney General and Finance to develop a strong, responsible internet gaming model to combat the illegal market.
“This award recognizes the exceptional skill, commitment and energy that was required from the AGCO team to launch a new regulated igaming market in Ontario, particularly in the midst of the COVID-19 pandemic. This achievement would not have been possible without our partners at the Ministry of the Attorney General, ” said Tom Mungham, Registrar and CEO of the AGCO. “Before the launch of the new competitive igaming market last April, residents of Ontario wagered significant amounts each year on igaming websites with limited consumer protection and responsible gambling measures. Many players who accessed these sites were not aware they were in fact unregulated. We are honoured to be recognized on the international stage for our efforts to serve the people of Ontario.”
“Congratulations to the team at the AGCO on their well-deserved award for regulatory excellence,” said Attorney General Doug Downey. “My team was honoured to work with AGCO in developing a strong, responsible, competitive internet gaming model that effectively combats the illegal market, attracts investment and creates good jobs.”
“On behalf of the panel of judges and the IAGR Board, congratulations to The Alcohol and Gaming Commission of Ontario,” says Jason Lane, IAGR President and award judge. “The scale and breadth of the regulatory reform coupled with the detailed evidence of enhanced delivery of the new licensing regime made AGCO’s nomination a standout.”
The AGCO’s igaming framework developed in Ontario is the first of its kind in Canada, meeting the unique legal obligation of the province to conduct and manage gaming, while creating a competitive market to bring private operators (and their players) into the regulated sphere.
Throughout the development of the regulatory framework for igaming, the AGCO closely engaged with a broad range of stakeholders – including policy, legal and communications teams with the Ontario government and experts from the responsible gambling, sports integrity, and anti-money laundering communities – to ensure that Ontario’s market is attractive and competitive while also establishing high standards for responsible gambling, player protection and game integrity. The result is a robust and balanced regulatory framework, evidenced by the number of operators and suppliers that have already entered the market or are currently in the application process, as well as feedback received by industry and consumers in the first few months since the market launched.
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AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
| a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
| b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
| c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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Evoplay, the award-winning game development studio, has expanded its reach after securing a supplier licence from the Alcohol and Gaming Commission of Ontario (AGCO), marking its official entry into the Canadian market.
The licence allows Evoplay to offer its gaming portfolio to Ontario’s licensed operators, bringing its innovative titles to one of North America’s most dynamic regulated markets.
As a province with a strong player base and well-established iGaming framework, Ontario represents a key opportunity for Evoplay’s continued global expansion.
With a diverse portfolio of slots, table games, crash, and instant games, Evoplay is known for delivering engaging content that resonates with modern audiences.
This move reinforces the company’s commitment to entering new regulated markets and working closely with local partners to provide high-quality gaming experiences.
With further growth plans on the horizon, Evoplay continues to strengthen its global footprint, bringing its signature gaming experiences to new audiences worldwide.
Ihor Zarechnyi, CCO at Evoplay, said: “Receiving an Ontario licence is a significant milestone for us as we expand into North America.
“Ontario’s iGaming market has grown significantly, and we’re excited to bring our content to local players while building strong partnerships with operators in the region.”
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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.
This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.
Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.
“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.
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