Canada
78 Percent of Non-Bettors Confirm Increased Likelihood of Betting Online If Properly Educated: WagerWire Survey
WagerWire, an innovative marketplace for open sports bets, found in a new study that non-bettors were 78% more likely to bet online if they were educated on how to bet. WagerWire will release a series of data from the study over the coming months. The study was conducted by Leger, a market research and analytics company.
Lack of education and understanding were the top reasons cited for not participating in sports betting. As to the reasons why non-bettors aren’t currently wagering online, 43 percent said “they don’t feel like they know enough about sports betting” and 41 percent said “they don’t know enough about how to bet online.” An additional 23 percent of the pool of non-bettors stated they aren’t betting because “they don’t know how or where to bet on sports.”
“The data from our study clearly shows how a lack of adequate betting education is the greatest barrier to entry for would-be bettors. However, education is also the industry’s greatest opportunity to grow and expand,” said Zach Doctor, the cofounder and CEO of WagerWire. “There is a notable impasse in the current sports betting landscape regarding operators pulling back on their promotional and marketing spend, while also striving to grow their user bases and gain market share. While promotions and free bets are flashy, basic betting education can be the formula needed to develop more confident, engaged, and responsible players that will result in a stronger, more sustainable industry.”
Education is a core tenet to WagerWire’s value proposition. The company is currently providing a growing community of content creators and social media followers with resources, information and tips on how to bet and how best to leverage its upcoming secondary marketplace.
At this year’s upcoming Global Gaming Expo (G2E) Conference in Las Vegas, WagerWire will co-sponsor an event with Gaming Society focused on how to elevate the baseline education of bettors. Gaming Society Co-founders Jaymee Messler and NBA Hall-Of-Famer Kevin Garnett will preview a newly launched Betting Academy experience, along with an exclusive preview of their Bet on Women initiative. The sponsorship kicks off a new strategic partnership between the two companies focused on utilizing education to create a healthier and more sustainable market.
“At Gaming Society, we believe that by educating bettors we can build a stronger, more sustainable and responsible sports betting community,” Messler said. “The WagerWire team not only shares our vision but is already developing unique strategies to integrate education into their platform. Through our new partnership we’ll unite both our platforms to build a larger community, create stronger data on bettor behavior and use this information to build new tools and content that will empower the American sports bettor.”
WagerWire is the first start-upannounced in the newly launched HPL Digital Sport and Cardinal Sports Capital Accelerator Program. The company also recently announced its seed round led by co-owner of the Miami Marlins, Roger Ehrenberg.
The study was completed between July 8 – July 21, 2022, including 500 U.S. sports bettors and 200 non-sports bettors.
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Bonus Card
CasinoCanada.com Launches Revamped Bonus Cards
CasinoCanada.com has revamped its bonus display, introducing a new Bonus Card system that makes it easier to understand, compare, and claim offers.
The recently launched Bonus Cards offer an organized and efficient method for discovering bonuses.
This update addresses ongoing problems with messy and uneven bonus information. In the past, diverse naming methods, extensive explanations, and concealed special offers complicated the process for users to find pertinent deals.
Neat, uniform cards
Every bonus now follows a distinct standardized format with straightforward names and essential information displayed prominently. The straightforward, easy-to-read design removes confusion and enables users to swiftly grasp every offer.
Exclusive bonuses highlighted prominently
CasinoCanada.com now showcases its exclusive offers – bonuses that can only be accessed through the site. A new Exclusive toggle enables users to quickly display these deals without going to a different page or completing extra tasks. With one tap, special deals rise to the top of the list.
Expandable information for enhanced understanding
Every card now features an expandable area containing essential terms, advantages and disadvantages, and qualification criteria. This assists visitors in swiftly locating the specific promotion they seek, minimizing search duration and enhancing overall navigation.
The revamped system simplifies the reading, comparing, and claiming of bonuses. This update increases CasinoCanada.com’s value to its audience by minimizing friction and showcasing exclusive offers.
CasinoCanada.com will persist in broadening and improving the product, with forthcoming visual upgrades and extra features already being developed.
The post CasinoCanada.com Launches Revamped Bonus Cards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bonus Cards
CasinoCanada.com introduces redesigned Bonus Cards
CasinoCanada.com has updated its bonus presentation, unveiling a redesigned Bonus Card system that simplifies understanding, comparison, and claiming of offers.
The newly released Bonus Cards bring a streamlined and structured approach to bonus discovery.
This update resolves persistent issues with cluttered and inconsistent bonus information. Previously, varied naming conventions, lengthy descriptions, and hidden exclusive offers made it difficult for users to identify relevant deals.
Clean, consistent cards
Each bonus now uses a clear unified format with concise names and key details presented upfront. The simple, scannable layout eliminates complexity and allows users to quickly understand each offer.
Exclusive bonuses front and center
CasinoCanada.com now highlights its proprietary offers – bonuses available exclusively through the platform. A new Exclusive toggle allows users to instantly surface these deals without navigating to a separate page or taking additional steps. With a single tap, exclusive offers move to the top of the list.
Expandable details for deeper insights
Each card now includes an expandable section with key terms, pros and cons, and qualification requirements. This helps visitors quickly find the type of promotion they are looking for, reducing search time and improving overall navigation.
The redesigned system makes bonuses easier to read, compare, and claim. By reducing friction and highlighting exclusive offers, this update enhances CasinoCanada.com’s value to its audience.
CasinoCanada.com will continue expanding and refining the product, with upcoming visual enhancements and additional functionality already in development.
The post CasinoCanada.com introduces redesigned Bonus Cards appeared first on Americas iGaming & Sports Betting News.
Acquisitions/Merger
Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey
Great Canadian Entertainment and the SE-MI-AH-MU Development Corporation, the economic development arm of Semiahmoo First Nation (SE-MI-AH-MU) announced that they have entered into a definitive agreement for the purchase by SE-MI-AH-MU from Great Canadian of Elements Casino Surrey.
Great Canadian’s Board of Directors unanimously approved the transaction, which remains subject to financial commitments, customary closing conditions as well as customary approvals by the regulatory authorities and the City of Surrey, which owns the underlying real property at Elements Casino Surrey. Under the terms of the definitive agreement, the Company will provide transition services to SE-MI-AH-MU for up to one year post-closing.
“Today’s announcement marks the eighth agreement we have executed with B.C.-based First Nations for the sale of our B.C. operations. We are thrilled that the Semiahmoo First Nation is eager to enter the province’s casino sector with the purchase of Elements Casino Surrey. Our next step will be to continue to work with the SE-MI-AH-MU team to timely close this transaction and then work with SE-MI-AH-MU and the Elements Casino Surrey team members for long term success,” said Matt Anfinson, Chief Executive Officer of Great Canadian.
“This acquisition represents an important step forward in strengthening economic opportunity for Semiahmoo First Nation and reaffirming our presence within our traditional territory as a strong and capable business entity. Through this new venture, we look forward to creating meaningful benefits for our people, supporting employment opportunities in the region, and contributing to the long-term well-being and prosperity of our community,” said Chief Harley Chappell of Semiahmoo First Nation.
McMillan is serving as legal counsel to Great Canadian and Munnings Law is serving as legal counsel to SE-MI-AH-MU.
The post Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey appeared first on Americas iGaming & Sports Betting News.
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