eSports

Norwich City renews partnership with Bidstack

Published

2 years ago

September 22, 2022

Reading Time: 2 minutes

Norwich City are delighted to announce the renewal of their partnership with Bidstack, which will build on last season’s success following the launch of the club’s esports team.

Bidstack is an in-game advertising and content management platform. Its sophisticated technology allows partners to unlock gaming and esports for brands looking to seamlessly deliver advertisements into natural spaces within video games. Their solutions are utilised to create unique brand activations and as a pathway to next-generation fan engagement across their portfolio of video games.

During the 2021/22 season, Bidstack became the founding partner for 1J Esports (the club’s first-ever esports team) helping to establish Norwich City within the esports space, in what soon became an incredibly successful inaugural season, culminating in the Canaries being crowned 2021/22 ePremier League Champions.

Norwich City will continue to utilise Bidstack’s technology in this season’s 1J Esports content with the intention to further modernise the identity of the club and connect with every generation of fans. This will enable the 1J Esports team to deliver personalised messaging about the team to specific audiences and geographic locations about kit launches, event scheduling, giveaways and the broader 1J initiative within selected sporting titles across Bidstack’s portfolio of games.

Moving into the 2022/23 season, the club are delighted to continue their partnership with Bidstack and build on the previous collaboration.

The Bidstack brand will proudly adorn all 1J Esports teamwear and merchandise, selected items of which will be available for purchase via the official club shop soon. The branded teamwear will be worn by all 1J Esports players and creators throughout the season, providing unparalleled brand exposure within the FIFA esports scene and a clear affinity between the two brands for all supporters and viewers.

Jonathan Casbon, head of partnerships at Norwich City, is grateful for the support of Bidstack as the title partner of 1J Esports. He said: “Our journey into esports has been highly successful so far and super exciting with the ePremier League title win and amazing moments such as the Creators Game here at Carrow Road. The team at Bidstack have been behind us every step of the way and together we’re creating a really strong esports presence and developing innovative strategies for the growth of the team. We look forward to collaborating with Bidstack and sharing in more successful achievements as our partnership progresses.”

Of the new partnership, Alex Nunez, SVP, head of sports at Bidstack said: “This past season was an exciting evolution around our longstanding partnership with Norwich City where we had the opportunity to power an entirely new presence for the club in 1J. It also pushed us to re-imagine the traditional applications for our technology to align with the club’s innovative growth strategies across esports and gaming.

The immediate impact and lasting influence this team has generated at the core of the club and direction of our technology is remarkable – we’re incredibly proud to continue our journey together this season.”

eSports

North Star Network Acquires Um Dois Esportes

Published

40 mins ago

April 26, 2024

GamingAmericas.com

north-star-network-acquires-um-dois-esportes

North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.

Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”

NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

Alona Shevtsova

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

Published

2 days ago

April 24, 2024

GamingAmericas.com

l&g-esports-team-founded-by-alona-shevtsova-won-the-national-dragon-ec-cup-tournament

Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.