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Rivalry Officially Launches First Casino Game on its Platform

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Rivalry Corp., an internationally regulated sports betting and media company, announced that it has expanded its product offering into the casino segment. This offering is available online in markets under the Company’s Isle of Man license, with Ontario expected to follow in the coming months. Rivalry users in these markets can now play and bet on Aviator, a popular online game in the “crash” category.

“Our strategy is to continuously expand our product offering and provide our customers with fresh content that is consistent with our brand,” said Steven Salz, Co-Founder and CEO of Rivalry. “With a strong foundation in esports betting and a growing traditional sports business, offering casino in an authentically Rivalry way is the next step for us. Aviator is a great selection as our first-ever third-party casino game, as it is simple, fun, easy to learn, and has a live chat element that aligns with our focus on community.”

The premise of Aviator is a plane that takes off and flies higher and higher, with the bet multiplier constantly increasing until the moment the plane flies away. Players who “cash out” on time win their bet at that multiplier, while those who wait too long do not. Driven by a provably fair random number generator, the game is risky but offers the possibility of high payout. Aviator is great on mobile and desktop with a simple user interface and fast game sessions. The multiplayer format and ability to interact with other players offer a social aspect, in contrast with traditional online slot and casino games whose solitary experience is less appealing to the younger demographic.

For many online betting companies, casino represents one of their largest single verticals in terms of betting handle and revenue. Up until now, Rivalry has focused on building an industry leading esports betting experience, traditional sports betting offering, and its innovative Massively Multiplayer Online Gambling Games (“MMOGG”) category, beginning with Rushlane. As such, the Company sees a significant potential growth opportunity with the addition of a third-party casino offering for the first time. With more consistency of customer return than sportsbook, and no seasonality, it can also offer greater stability throughout the calendar year of sporting events.

As the world’s most engaged brand in esports betting,1 Rivalry is leveraging the trust of its loyal customer base to build upon its esports betting business with the addition of casino. The Company believes the trust it has fostered over the years will enable more rapid organic adoption of new product offerings such as casino.

Rivalry’s casino offering will complement the MMOGG category which the Company created last year with the launch of Rushlane. The Company plans to continue to build out its MMOGG universe and has plans to add additional games to its casino offering in the coming quarters. Both offerings, third-party casino and MMOGG, fall under the umbrella of Rivalry Games, one of the key business pillars of the Company. Rivalry believes both complement one another as part of a cohesive strategy to deliver engaging experiences to its global customer base.

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Alberta

Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint

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The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.

Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.

The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.

Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.

Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.

“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”

The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.

As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.

About Play’n GO

With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.

A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.

Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.

Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.

The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.

With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.

In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.

Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.

For more information, please visit www.playngo.com

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Alberta

Play’n GO secures Alberta iGaming supplier licence from AGLC

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Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.

The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.

Magnus Olsson, Chief Commercial Officer at Play’n GO, said:

“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.

“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”

Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.

The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AGLC

Alberta iGaming Corporation Appoints Dan Keene as its CEO

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Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).

“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.

About Dan Keene

Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.

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