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What Will Be the Next for Crypto Gaming? SOFTSWISS H1 Overview

Published

4 years ago

September 8, 2022

Reading Time: 3 minutes

Crypto expansion continues to cover all areas of entertainment including the dynamic iGaming industry. Being sensitive to hi-tech trends, online gambling is experiencing a new stage, one where a crypto community of players and operators is forming. SOFTSWISS, the leading software provider offering quality software solutions for iGaming projects, unveils the latest look at its cryptocurrencies data for the first half of 2022.

The SOFTSWISS team is constantly monitoring changes in crypto in order to provide the iGaming industry with a forecast for further developments. The data presented in the company report reflects the state of crypto in H1 2022 compared to the same period last year. It is based on the results of the company’s most demanded products: the SOFTSWISS Casino Platform and the SOFTSWISS Game Aggregator.

Total Bets: How is the Market Growing`?

Before observing the crypto trends, it is important to overview the general state of the iGaming market first. Such indicators as the Total Bet Sum clearly demonstrate the industry’s development. The SOFTSWISS data confirms that interest in iGaming is steadily increasing year by year. The sum of all bets shows a 46.4% surge compared to the first half of 2021. Compared to the same period in 2020, this number increased by almost 247%.

When Will Crypto Bets Beat Fiat?

It becomes a logical question when looking at the dynamic growth of crypto when looking at fiat and cryptocurrencies for betting. Holding 34.8% of the total bets volume in the first half of the current year, digital coins continue to capture the share of all bets made. It has increased by 5 p.p. compared to the data gathered one year ago.

At the same time, analysing the ratio of different currencies in the first two quarters of 2022, crypto has lost 2.37 p.p. in its share. It seems to be a short-term tendency, despite overall growth.

“This slight decline during the second quarter should not affect the overall trend towards an increase in the share of cryptocurrencies in the total volume of bets. We have been seeing stable growth for several years, which contributes to the further development of crypto gambling. A crypto community is growing among players. The interests of this audience now largely influence the growth of the whole industry. Operators that meet the needs of this community gain a competitive advantage and become market leaders,” сommented Vitali Matsukevich, COO at SOFTSWISS.

What Digital Coins Are Catching Up to Bitcoin?

It is not a surprise that Bitcoin still remains the most popular digital currency in the iGaming industry – 71,2% in H1 2022. However, there is an apparent trend in the growth of Etherium, with its 7 p.p. rise during H1 2022. Now Etherium holds almost 15% of the share. The top three ranking is still closed by Litecoin which also demonstrates growth of 2.15 p.p.

Bitcoin (BTC) 71.2%
Ethereum (ETC) 14.7%
Litecoin (LTH) 6.15%

The full list of top cryptocurrencies in H1 2022 and H1 2021 is available in the detailed SOFTSWISS report.

The Next Move of Crypto Gambling. What will it be?

Despite a slight decline in crypto bets within the second quarter of 2022, the overall picture demonstrates that cryptocurrencies are still penetrating deeper into the iGaming industry as well as other areas of entertainment. Nevertheless, the regulation of the markets worldwide and the diversification of cryptocurrencies will likely have a significant impact on the development of iGaming in the upcoming years.

“Stricter regulation of crypto operations, of course, will have an impact on the development speed of this business area. However, the huge potential of crypto projects and, accordingly, interest from leading industry representatives will play a decisive role. We will see further growth in this niche combined with a new non-standard approach to the gamification of the playing process with novelties such as NFT and tokens,” concluded Vitali Matsukevich, COO at SOFTSWISS.

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

affiliate marketing

Regulated iGaming markets push operators toward audit-ready affiliate tracking

Published

14 minutes ago

July 16, 2026

Wladimir P.

regulated-igaming-markets-push-operators-toward-audit-ready-affiliate-tracking

As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Play’n GO goes live in Alberta iGaming with 10+ operators

Published

14 minutes ago

July 16, 2026

Wladimir P.

play’n-go-goes-live-in-alberta-igaming-with-10+-operators

Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

Published

14 minutes ago

July 16, 2026

GamingAmericas.com

play’n-go-strengthens-canadian-footprint-with-alberta-igaming-market-entry

The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.