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DraftKings Taps The Miz and Tony Hawk for its New Responsible Gaming Advertising Campaign: Practice Safe Bets

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DraftKings Inc. (Nasdaq: DKNG) (“DraftKings” or the “Company”) today announced its newest responsible gaming initiative – the Practice Safe Bets advertising campaign – as the Company marks the American Gaming Association’s inaugural Responsible Gaming Education Month this September. Produced by DraftKings’ creative and media agency VaynerMedia, the campaign includes two commercials – the first featuring professional wrestler The Miz and the second featuring legendary skateboarder Tony Hawk – that emphasize the importance of engaging in responsible gaming, including setting limits on play by using the responsible gaming tools available on the DraftKings app. The spots will air in radio and TV markets across the U.S., as well as on DraftKings’ various social media channels.

“Responsible gaming advertising is a tremendous opportunity to reach DraftKings players in a fun and educational way,” said Stephanie Sherman, DraftKings Chief Marketing Officer. “We chose The Miz and Tony Hawk for the Practice Safe Bets campaign because of their extensive fan bases and because their personalities will break through the noise to reinforce why using responsible gaming tools is so important.”

Inspired, in part, by the 1990s-era “The More You Know” public service announcements, the advertising spots are infused with retro costumes and backgrounds. In particular, Tony Hawk wears a helmet and kneepads, lending an analogy to the deposit and time limits available on the DraftKings app, while The Miz, clad in a metallic costume, exudes a “cool factor” and makes the point that it’s “cool to cool-off” from betting.

The Practice Safe Bets campaign further solidifies DraftKings’ track record of being a leader in the industry when it comes to responsible gaming marketing, as evidenced by, among other things, the Company’s promotion of its It’s More Fun When It’s For Fun responsible gaming tagline as part of its brand and marketing strategy, alongside the American Gaming Association’s Have A Game Plan. Bet Responsibly public service campaign.

Through the DraftKings S.E.R.V.E.S. corporate social responsibility program, standing for Service, Equity, Responsible Gaming, Vitality, Entrepreneurship, and Sports, DraftKings’ focus is to foster responsible gaming and safer play through technology, staff training, education and resources for consumers, collaboration with not-for-profits and external stakeholders, and through the support of evidence-based research. DraftKings is proud to be the first U.S. gaming operator to offer financial support to all of the U.S. state councils and affiliates of the National Council on Problem Gambling through the State Council Funding Program.

During Responsible Gaming Education Month this September, DraftKings will also be offering a free-to-play pool, which will allow eligible customers to test their knowledge of responsible gaming and check their answers on the DraftKings online Safer Play Portal, available at dksaferplay.com. To learn more about DraftKings’ commitment to responsible gaming, please visit its Responsible Gaming page.

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Platipus Gaming secures Ontario supplier licence

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Platipus Gaming has obtained a supplier licence in Ontario, Canada, clearing the company to provide gaming content to licensed operators in the province.

The licence brings Platipus under the oversight and technical standards required in Ontario, with the company positioning the approval as part of its broader focus on regulatory alignment and responsible product supply.

A spokesperson from the Legal Department commented:
“We are pleased to receive our supplier licence in Ontario and to make our gaming content and solutions available. Following a comprehensive application process, we can now formally present this achievement as part of our regulated market presence.”

Viktoriia Andreasen, Head of Marketing, added:
“Ontario stands out as a well-structured and highly organised jurisdiction. It represents an important regulated market with strong operational standards”.

The company said the approval supports its “compliance-by-design” approach, where regulatory requirements are integrated early in product development, and that operating under Ontario’s framework can help support entry into other regulated markets that reference Ontario standards.

The post Platipus Gaming secures Ontario supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot Signs New Contract with British Columbia Lottery Corporation

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Bally’s Intralot S.A. has announced that its Canadian subsidiary, Intralot Canada Ltd., has signed a new contract with the British Columbia Lottery Corporation (BCLC) for the provision of Shared Services, an integrated model governed by BCLC, to accelerate the continued evolution of its lottery technology and to strengthen lottery operations, for the benefit of players across the Province.

Under the agreement, Intralot Canada will deliver end-to-end operational and technical support across BCLC’s lottery technology encompassing both lottery and technology operations. The contract further includes structured roadmap delivery for the ongoing enhancement of lottery technology and the seamless integration of new capabilities — ensuring BCLC remains at the forefront of lottery innovation.

Pat Davis, President and CEO of BCLC, said: “This collaborative Shared Services model represents a significant advancement in BCLC’s digital transformation journey. BCLC looks forward to continuing its partnership with Bally’s Intralot in service of a more efficient, streamlined, and resilient operating framework that delivers an elevated experience for our players across both our retail and digital channels.”

“This contract builds on the long-standing successful partnership between BCLC and Bally’s Intralot, and enhances our presence in the Canadian market. We are committed to delivering our best-in-class, fully integrated Shared Services model in support of the responsible growth of the Lottery and the good causes it serves across the Province. This is an exciting new chapter for both organizations, and we look forward to the journey ahead,” said Robeson Reeves, CEO of the Bally’s Intralot group.

The post Bally’s Intralot Signs New Contract with British Columbia Lottery Corporation appeared first on Americas iGaming & Sports Betting News.

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Platipus Secures Ontario Supplier Licence

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Platipus Gaming has officially obtained a supplier licence to operate in the province of Ontario, Canada. This licence allows the company to provide gaming content to licensed operators in the province and represents a significant milestone in Platipus’ ongoing focus on regulatory alignment, operational consistency, and responsible product supply.

Importance for Operators

For Ontario-licensed operators, partnering with a licensed supplier like Platipus ensures that content is delivered in line with AGCO requirements. This reduces the need for additional regulatory assessments and supports smoother integration of third-party content into licensed operations. All products are designed and supplied with responsible gambling and player protection in mind, adhering to the technical and operational standards required by the Commission.

Strategic Significance for Platipus Gaming

The Ontario licence is a reflection of Platipus’ compliance-by-design philosophy. Regulatory considerations are integrated early in the development process, rather than being addressed as a final checkpoint. This approach ensures that products, processes, and operational structures are prepared for regulated environments from the outset.

Operating under AGCO also positions Platipus to engage with other regulated markets where Ontario standards are often referenced as benchmarks. The licence supports the company’s long-term goal of maintaining consistent product quality, operational reliability, and responsible content supply across multiple jurisdictions.

Company Perspectives

A spokesperson from the Legal Department commented: “We are pleased to receive our supplier licence in Ontario and to make our gaming content and solutions available. Following a comprehensive application process, we can now formally present this achievement as part of our regulated market presence.”

Viktoriia Andreasen, Head of Marketing, added: “Ontario stands out as a well-structured and highly organised jurisdiction. It represents an important regulated market with strong operational standards”.

Ontario supplier licence confirms that Platipus can deliver content in one of the world’s most tightly regulated iGaming markets, with all technical, operational, and compliance requirements addressed.

This milestone represents more than a geographic expansion. It signals that Platipus Gaming has structured processes, robust governance, and a compliance-focused development approach, supporting sustainable regulated operations and long-term market participation.

The post Platipus Secures Ontario Supplier Licence appeared first on Americas iGaming & Sports Betting News.

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