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BETEGY and Yolo Investments close investment round
Partnership to transform marketing tech in sports and iGaming
BETEGY, the leading content automation and personalisation provider, has partnered with global venture capital firm Yolo Investments Ltd to drive the next stage of its global expansion.
The investment in BETEGY, which has been established as the iGaming and sports betting industry’s most innovative supplier of automated marketing technology, totals an undisclosed sum in the millions of Euros.
The non-controlling stake will cement a partnership between two of iGaming’s most forward-thinking firms – and will scale BETEGY’s products into the industry’s leading martech platform.
Yolo Investments was founded by entrepreneur Tim Heath to draw upon his experience across the gaming, fintech and blockchain spaces. Its mission is to leverage its expertise and network to supercharge the development of high growth companies. The Tallinn, Estonia-based firm holds investments in more than 80 companies with total assets under management in excess of 375 million Euros.
A recipient of multiple industry awards including Innovation of the Year at the EGR B2B 2021 Awards, and a nominee for Industry Innovation of the Year at the SBC Awards 2022, BETEGY enables broadcasters and operators to create personalised marketing campaigns in a matter of seconds, reducing costs up to ten-fold.
BETEGY’s specialised data-driven service has earned the company a position as marketing technology provider to the likes of ESPN, Entain, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, 22bet, Parimatch, PokerGo, and Winners.net.
The latest investment round builds upon BETEGY’s extensive partnership with JKR Investment Group, which has extensively supported the company’s growth, providing a foundation for BETEGY’s initial expansion into the US.
Commenting on the deal, Alex Kornilov, CEO at BETEGY said:
“Our system’s innovative approach has enabled us to be the first in the industry to bring the instant creation of data-driven visual content for all communication channels, including social media, TV production, retail, paid acquisition, SEO, sports media and affiliate marketing.
“This is unprecedented in terms of the deep personalization of visual marketing campaigns we’re able to deliver, and this is where we truly make a difference – by being able to personalise campaigns that resonate with multiple audiences instantaneously.
“We’re very proud to be partnering with one of the iGaming industry’s most innovative and dynamic companies for our next stage of growth, and we can’t wait to get started together!”
Commenting on the investment, Tim Heath, GP at Yolo Investments, added:
“Investing in Betegy made perfect sense because we see an opportunity for significant synergies across the Yolo Investments ecosystem. This technology is changing the way sports data is visualised by users, and in a market where demand for content has never been stronger, that’s extremely powerful.
“Betegy’s products are already being used by some of the biggest names in gaming, including Sportsbet.io, and we’ll be working closely with the team to help it on the next step of its journey.”
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Greentube reinvents the wheel with Silver Lux: Big Win Spinner
Greentube, the NOVOMATIC Interactive division, has introduced its latest retro title with a twist, Silver Lux: Big Win Spinner.
A classic three-reel stepper, this timeless slot is packed with thrilling modern features and a progressive jackpot for extra chances to win big amongst its nine paylines and Big Win Spinner wheel.
Players participate using credits rather than currency, with the base game played for 10 credits. Users must select the value of a single credit before the round begins to tailor the gaming experience.
Landing a combination of sevens or bar symbols awards credits with double sevens symbols substituting for single sevens symbols for bigger credit wins and multiplying the win by 2x.
When three Big Win Spinner Wild multiplier symbols land, 2000 credits are awarded, also multiplying all wins in the round by 2x.
Three Scatter Wheel symbols landing on the reels unlock the Big Win Spinner wheel feature where players can spin for the Grand or Major Silver Lux Linked progressive jackpots.
The outer wheel spins first awarding the player either a max win in credits or an upgrade to spin again on the inner wheel for the progressive jackpots if the spinner lands on the arrow. The inner Big Wheel Spinner wheel guarantees a progressive jackpot win which is paid out in currency rather than credits depending on the amount wagered by all players.
This latest entry to Greentube’s portfolio is the first of many Silver Lux titles to be released by the provider as part of a brand-new game series and it follows in the footsteps of other recent releases including Lightning Lion.
Bernd Baumert, Director of Games Production and Operations at Greentube, said: “Silver Lux: Big Win Spinner is the start of a new family for our expanding portfolio of engaging and immersive games, that we are very thrilled about.
“With the additional excitement of the progressive jackpots, we are sure players will enjoy the blend of classic slot fun alongside the modern features that this new title has to offer.”
The post Greentube reinvents the wheel with Silver Lux: Big Win Spinner appeared first on European Gaming Industry News.
Latest News
Relax Gaming brings back popular sloth in treetop adventure Epic Dreams
Relax Gaming has teamed up with CasinoDaddy once more to create its latest collaborative release as everyone’s favourite sloth, Chip, embarks on his latest escapade in Epic Dreams.
Following on from a hugely successful collaboration last year, the pair have upped the ante, elevating features from the 2023 hit Sloth Tumble.
Players can climb the lofty ladder up 50 levels to net themselves a maximum win of 5,000x by collecting matching coins and symbols.
Packed with memorable features including a Bonus Pick, Build Bonus and Dig Bonus, these encapsulate the thrilling experience on offer during Chip’s woodland adventure.
If all stone block symbols are destroyed at the end of the round the Bonus Pick is automatically triggered. On some spins the bottom row will contain Super Bonus stone blocks, breaking these blocks activates the Super Bonus Pick where players can pick between the super versions of the bonuses.
The Dig Bonus starts with five free spins, and every third stone block row destroyed reveals a level row, awarding +1 free spin. At the start of each spin, any stone block rows from the previous spin are kept. New stone block rows are added, so there are four for every free spin.
The Build Bonus starts with three rounds, where each round has a drop of three symbols and players win by filling a row with any symbol. Each individual symbol in the row pays as a 3 OAK win. When a win occurs, the round counter resets to three. Symbols drop onto random columns to the bottom-most position.
Next to the grid is a multiplier ladder, the ladder starts at x1 and increases by +1 each time a row is filled. The payout of paying symbols on a row is multiplied by the current multiplier.
Shelley Hannah, CPO at Relax Gaming, said: “We are thrilled to continue our partnership with CasinoDaddy and release Epic Dreams which sees Chip take on his most fun-filled adventure to-date, dispelling myths and proving that sloths are anything but chilled!
“We were delighted with the performance of Sloth Tumble and it seemed fitting to build on that success and elevate the features and mechanics that were integral in that game’s success and provide a fully immersive experience to players.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
The post Relax Gaming brings back popular sloth in treetop adventure Epic Dreams appeared first on European Gaming Industry News.
Latest News
Gaming Innovation Group reports Q1 2024
Highlights
- Reported revenues (GiG Media) at all-time high of €28.0m (18.4), an increase of 52% (21% organic), with an EBITDA of €13.5 (8.0)
- The group, including Platform & Sportsbook achieved all-time high revenues amounting to €36.2m (28.4), an increase of 28% YoY
- FTDs for GiG Media were 125,100 (110.800), up 13% YoY
- AskGamblers continued positive momentum, with record traffic, players generated, revenue and EBITDA
- Platform & Sportsbook signed eight new agreements and HoTs in Q1-24, and ten brands went live so far in 2024
- Existing customers on the platform add up to a total of 67 brands, with an additional integration pipeline of 18 brands as of today
- The business is operationaly ready for the strategic split of Media and Platform & Sportsbook. The split is expected by Q3 2024, pending approvals
Investor presentation and webcast
Chairman of the Board, Petter Nylander will host a presentation of the Q1 2024 results via livestream at 10:00 CET with Jonas Warrer, CEO Media and group CEO, and Richard Carter, CEO Platform & Sportsbook, attending. The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.
The post Gaming Innovation Group reports Q1 2024 appeared first on European Gaming Industry News.
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