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MGA Games launches its online version of the unrivalled roulette game Magic Red developed by SMI2000

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MGA Games, specialists in developing and distributing premium content for online casinos, continues to back the conversion and marketing of top-of-the-line gaming products for the digital market. On this occasion, and as announced on MGA Games Day, the company is bringing the successful Magic Red Roulette to the online universe, the renowned land-based roulette game currently being played in over 6,000 installations in gambling halls and casinos around the world.

This achievement has been possible thanks to the agreement with SMI2000, the manufacturing company from Barcelona that launched the land-based roulette game in mid-2013, and who is responsible for developing this new version.

The collaboration between both companies has been remarkable, and further success is to come. Javier Lanfranchi, Sales Director of MGA Games, comments: “We are sure that Magic Red will be an ideal complement for online casino operators. It is a great new gaming experience that, due to the success of its predecessor land-based version played in gambling halls around the world, we can safely say that this roulette game will excite online casino users.”

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“To ensure that Magic Red meets customer requirements and expectations, the machine has been tried and tested by various operators and players. This has helped the development team to deliver a product with the MGA Games seal of quality” says Lanfranchi.

According to Josep Barbal, CEO of SMI2000: “It is a magnificent opportunity to enter into the world of online casinos hand-in-hand with MGA Games and extend the framework of collaborations that we have already had with the MGA Group for many years. We are sure that in the same way that MGA Industrial made Magic, Luxury, and Compact roulette games the benchmark for the land-based gaming market, we will now endeavour to do the same for online casinos.”

“Whatsmore, we are already working on new projects to accompany this product very soon. We will be making it possible for users to interact even more with the games, customising them to their liking, and acquiring exclusive products that will distinguish our games like never before seen in online casinos,” says Barbal.

The digital version of Magic Red Roulette is true to the physical game-based panel design found on machines in gaming venues. The button panel design mimics perfectly that of the roulette wheel, offering a casino quality standard, a well-thought-out user interface, and superior screen design, with the player’s comfort always in mind.

The game also stands out for its ease of use and virtual and intuitive information. The user can quickly access statistical data of the games, see their winnings and even customise the background of the roulette table. Its optimised agility and responsive design also allow quick 20-30 second games on a mobile, anytime, anywhere.

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The long-awaited Magic Red Roulette game is now available for online casino operators throughout Spain on the MGA Games platform.

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Back at It! Hacksaw Gaming and Betclic Are Setting Standards In Portugal!

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Nothing short of spectacular! This launch not only commemorates our brand new partnership with Betclic, but also our second launch in Portugal in less than 2 months.

Renowned for their love of sports, Betclic is sticking true to its values by exploring the vast world of online, mobile focused casino. They aim to offer the most entertaining gambling experience possible within their many markets via easy-to-use, interactive and innovative mobile apps.

Hacksaw Gaming content and Betclic’s values really do seem to go hand in hand. We are always keeping a mobile friendly format in the forefront when creating our games, and our popularity with players says more than we need to! Betclic.pt players can enjoy Hacksaw home runs such as Wanted Dead or A Wild, RIP City, Hand of Anubis, Le Bandit, Chaos Crew II and a large variety of others. We’re absolutely sure that Betclic users will be blown away by the diversity of our content on offer.

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Geoffroy Villiot – Head of Casino at Betclic agrees that our content demonstrates variety and stated that “By embracing Hacksaw Gaming’s repertoire, Betclic underscores its dedication to providing unparalleled gaming adventures. The addition of Hacksaw’s innovative games enhances our standing as a leading hub for online entertainment, elevating the experience for our players with an array of captivating titles.”

Equally enthusiastic about this collaboration, Hacksaw Gaming CEO Marcus Cordes had a few words to say on this new partnership. “Betclic is one of Portugal’s industry leaders, so we’re raring to show their players our commitment to bringing them content that not only plays well, but also takes them on a journey through innovative features and thrilling themes.”

Moving forwards, we’re looking towards expanding our library of titles available with Betclic, as well as our overall presence within the market. Portugal is arguably one of the most exciting up and coming markets for us in Europe at the moment, and we cannot wait to see more of that Hacksaw footprint across the region!

The post Back at It! Hacksaw Gaming and Betclic Are Setting Standards In Portugal! appeared first on European Gaming Industry News.

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PRAGMATIC PLAY LANDS A CATCH IN BIG BASS BONANZA – REEL ACTION

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Pragmatic Play, a leading content supplier to the iGaming industry, has extended its fan-favourite fishing franchise with the release of Big Bass Bonanza – Reel Action.

In this 5×3 Slot, where money symbols can be worth up to 2,000x the total bet, hitting three, four or five scatters activates an exciting bonus game with 10, 15 or 20 free spins respectively.

The fisherman wild lends a helping hand during the feature, not only collecting all money symbols that land with him, but also randomly making money symbols appear when none are present on screen. Every fourth fisherman to land retriggers the bonus game with 10 additional free spins, as well as a 2x multiplier for the first retrigger, 3x for the next, and 10x once a dozen fishermen have been collected.

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Big Bass Bonanza – Reel Action follows Big Bass Secrets of the Golden Lake and Big Bass Day at the Races as the latest additions to Pragmatic Play’s iconic game series.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: Big Bass Bonanza – Reel Action brings classic underwater fun and winning opportunities to Pragmatic Play’s Big Bass franchise, which continues to grow in popularity with each new adventure.”

The post PRAGMATIC PLAY LANDS A CATCH IN BIG BASS BONANZA – REEL ACTION appeared first on European Gaming Industry News.

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ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove

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Tier 1 iGaming operator ComeOn Group, is further strengthening its leading data-driven personalisation strategy by extending its partnership with Optimove. Leveraging its proprietary platform technology and advanced data warehouse, ComeOn introduces an innovative personalisation strategy that tailors content to individual preferences, delivering a market leading player experience to its entertainment audiences.

ComeOn is broadening the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform, allowing for a better and even more customised player experience for ComeOn’s customers. By extending the partnership to cover ComeOn’s proprietary sports betting platform, Optimove will support ComeOn Group in their ambitious growth plans within sports betting.

Sherwin Jarvand, Chief Data Officer at ComeOn Group, said, “Personalisation has always been key to our strategy and powered by our proprietary platform. As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering. Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content. We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”

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Matthew Gilbery, Director of Personalization Offering at Optimove, “ComeOn Group is a perfect example of how to tackle personalisation at scale. They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”

The post ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove appeared first on European Gaming Industry News.

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