Stats Perform and Sporting Solutions’ new Betting Innovation Centre announced its first B2B product set, Opta BetBuilder Plus, that will quickly unlock the true potential of player props and same-game betting for every operator and bettor.

Initially built for football and ready to integrate today, Opta BetBuilder Plus is the only major betbuilder product to utilise Stats Perform’s renowned Opta player statistics and enables sportsbooks of all sizes to offer thrilling experiences for the 2022 World Cup and many competitions beyond.

The product fills key gaps that have held back the growth of football betting by connecting sharp pricing with contextual front-end Opta stats, in-play as well as pre-game, delivered in multiple formats including singles, pre-combined multis, a betbuilder API and hosted betbuilder UI.

Opta BetBuilder Plus features unique Opta-powered markets, like player shots on target and goalkeeper saves, which are available for a broad range of global football competitions. The service has also been built from the ground-up to be fast and simple to launch, particularly for hundreds of operators with an existing Sporting Solutions or Stats Perform integration.

“Opta BetBuilder Plus creates dream experiences for bettors and operators and will set a benchmark for the future of betbuilder products. It perfectly combines the best of Sporting Solutions and Stats Perform: elite modelling and trading expertise, uniquely deep player data, product expertise and the world-renowned Opta brand,” said Shane Gannon, SVP Betting at Stats Perform.

CEO of Sporting Solutions, Andy Wright, said: “Since announcing the Betting Innovation Centre, operators have been asking for player proposition prices like shots to be available at scale in betbuilders and same-game products, in-play as well as pre-game, to make football betting more entertaining for their users.

“They also want their traders to have genuine confidence in the player proposition pricing, so they can keep more markets open longer, for more games, and be creative with their boosts and promotions. That’s a large part of the unique value we’re bringing.”

Added Gannon, “Operators want their customers to be able to quickly find and place the right bet, to track it and have stats to help them make a cash-out decision, for all the big leagues but also their local hero players and teams.

“Our Opta BetBuilder Plus product set enables all of this, via a very fast integration. It is perfect for any operator wanting to unlock the true potential of football betting and means every operator can quickly offer trusted, unbeatable football betting experiences,” he said.